Subaru of America reports February 2024 sales increase

• February sales up 3.1 percent
  
• 19 consecutive months of continued yearly month-over-month growth
  
• Forester remains top seller – up 48 percent
  

Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: 'Subaru's lineup of vehicles continued to impress in February thanks to the hard work of our retailers and their commitment to delivering an exceptional purchase and service experience. Four Subaru vehicles also continued to be recognized for their safety by IIHS, with the 2024 Ascent earning a 2024 TOP SAFETY PICK+ ranking and the Impreza, Outback, and Solterra continuing their streak of being named an IIHS TOP SAFETY PICK.'

Forester was once again the top performer by volume with 14,882 vehicle sales, a 48 percent increase over the same month in 2023. Crosstrek sales followed closely behind, with 12,553 vehicles sold in February, and Outback sales also remained strong, with 10,412 vehicles sold.

Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: 'February closed on a high note, adding another notch to our sales streak with 19 months of year-over-year increases. We are also proud of the recent recognition by Consumer Reports as the 2024 best mainstream automotive brand for the second year in a row. This, combined with our retailer's commitment to their local communities, makes Subaru a brand that customers can rely on.'

 

Carline	Feb-24	Feb-23	% Chg	Feb-24	Feb-23	% Chg
	MTD	MTD	MTD	YTD	YTD	YTD
Ascent	3,791	4,406	-13.9%	7,509	8,988	-16.5%
BRZ	243	368	-33.9%	493	700	-29.6%
Crosstrek	12,553	14,816	-15.3%	23,878	27,522	-13.2%
Forester	14,882	10,030	48.4%	27,501	20,144	36.5%
Impreza	2,343	2,591	-9.6%	4,598	5,042	-8.8%
Legacy	1,248	1,526	-18.2%	2,740	2,796	-2%
Outback	10,412	9,108	14.3%	21,712	19,524	11.2%
Solterra	322	347	-7.2%	701	846	-17.1%
WRX	1,395	2,598	-46.3%	2,567	4,604	-44.2%
TOTAL	47,189	45,790	3.1%	91,699	90,166	1.7%

Photo credit: Subaru
posted on conceptcarz.com