Staged at the exclusive Quail Lodge and Golf Club in Carmel Valley, this crucial element of the thriving Monterey Classic Car Week is regarded by many as the Jewel in the Crown of the fast-growing celebration of a great motorsport and motoring heritage. Recognising the compatible values of the two entities, Rolex has been the Official Timepiece of The Quail, A Motorsports Gathering since 2005.


'Among the many facets of the Monterey Classic Car Week, The Quail is the most exclusive taking as it does, the form of a very grand private garden party,' comments Rolex Watch USA President and CEO, Stewart Wicht. 'As well as fine food, guests have the chance to view at leisure some of the finest examples of classic race and road cars whose values again, echo those of the Rolex brand.'

Wide variety of displays from supercars of the past, to the present


Some of the finest examples of the world's most sought-after cars add spectacular context to this unique garden party. From Aston Martin to Alfa Romeo, Bugatti to BMW, Chrysler to Cooper, and then Ferrari: no less than 56 examples of the legendary Italian supercar maker were on display. Also not to be missed, Jaguar to Jensen, Lamborghini to Lancia, Maserati to Morgan, and so on, not forgetting of course, the mighty Porsche.

Formula 1 star talks of his Rolex timepieces


In the Rolex hospitality area at The Quail, former World Championship Formula 1 Grand Prix driver Jochen Mass shared his thoughts on the event: 'It has developed over the past ten years to be the most important event of the week. The Pebble Beach Concours d'Elegance is great, but for sheer volume, The Quail is a special and unique setting'. Mass drove in 114 GPs, scoring a number of podiums and a victory before moving to saloons where his greatest victory was in the grueling 24 Hours of Spa in 1972, then onto sports cars.
 In this category, Mass scored a victory in the 24 Hours of Le Mans 1989. Rolex is closely associated with the legendary French endurance race as Official Timekeeper since 2001. 'The Quail has great exclusivity and the price of entry reflects this, it has a unique style and the organisers are sticklers for quality'. Asked which of his Rolex watches he most likes, he named his Cosmograph Daytona and his Submariner.


Some auto stars of The Quail


Among the many unusual exhibits at The Quail this year was a unique, aerodynamic recent construction called by its maker, Terry Cook, an Auburn-Bugatti Delahaye Boattail Speedster. This artistic head-turning creation, was completed only six months ago.

Also attracting keen attention at The Quail was an original Ford GT40 race car that competed in 1966 at both the 24 Hours of Le Mans and won the Rolex 24 At Daytona.

A 1956 Maserati 200SI Spyder – one of only two left out of an original batch of four, was raced by Sir Stirling Moss in the same year.

A spectacular Jaguar XJR-5 endurance race car powered by the famous British company's 6.2 litre V12 engine, which ran to great success in the mid 1980s, was also on display.

An Alfa Romeo wins 'Best of Show' Award


Also a big draw of The Quail each year is the presentation of the Rolex Circle of Champions 'Best of Show' Award. This is judged by a panel of entrants from around the world in an all-day process that takes into account all aspects of each car displayed: style, presentation, engineering and artistic impact.

This year's winner is a beautiful 1968 Alfa Romeo Tipo 33 Stradale in superb condition, and the Award was accepted by Lance Butler of Mouse Motors of Chicago. 'It's incredible! It's a great car that drives well and has incredible dynamics, epitomizing the finest engineering capabilities of the era' said Lance Butler after receiving a Rolex Cosmograph Daytona from Rolex Watch USA President and CEO, Stewart Wicht.