FOUNTAIN VALLEY, Calif., September 1, 2020 – Genesis Motor America today reported sales of 1,360 units in August 2020, a 22.6 percent decrease compared with the prior year.

August 2020 Sales:

 

AUGUST 2020

AUGUST 2019

YTD 2020

YTD 2019

% CHANGE

Genesis Total

1,360

1,757

10,157

13,350

-24.0%

G70

950

1,015

6,225

7,635

-18.5%

G80

226

544

2,469

4,417

-44.1%

G90

184

198

1,463

1,298

12.7%

'I'm thrilled with the 12.7 percent sales increase we've seen for the new 2020 G90 in a segment that has declined over 32 percent through July,' said Mark Del Rosso, President and Chief Executive Officer, Genesis Motor North America. 'This is proof positive that our Athletic Elegance design ethos is being well received by luxury consumers. This is particularly encouraging as we're just weeks away from launching the all-new 2021 G80 mid-luxury sedan and our first SUV – the all-new 2021 GV80.'

August Notables

Strategic Vision's First-Ever Brand Equity Index. August marked the release of the first-ever Brand Equity Index study by Strategic Vision in which Genesis owners ranked the brand highest in 3 out of 10 categories, more than any other manufacturer. The brand took top customer ratings in the Confidence, Smart Choice and Refined categories.

'When measuring the emotional power of a brand it is essential to take into account its emotional equity among both owners and non-owners, as they are often different for each group,' said Strategic Vision founder, Dr. Darrel Edwards. 'Based on its owner response, we believe Genesis can be a strong luxury contender in the future.'