A New Era of Digital Maserati Customer Experience Kicks Off in the US and Canada

Maserati North America today announced the beginning of a new era for its online customer experience: the http://www.maserati.com/ website is now live and features fresh, design-forward sections and carefully curated resources.

This new website is the starting point for the development of a fully integrated digital experience for Maserati customers, complete with useful support tools and eye-catching visuals that result in a personalized customer journey.

The new Maserati.com consists of three main sections: Models, Brands, and Ownership.

•The 'Models' section features a new design-forward layout, offering detailed information on all Maserati product ranges and trim options.

•The 'Brand' section is immersive and takes customers through the Trident Brand's values, history, and fascinating facts. In particular, the 'Stories of Audacity' page is a veritable magazine, with a live feed of the latest and greatest Maserati stories, news, and events.

•The 'Ownership' section, which is linked directly to a suite of Maserati Owner Apps, is a content-packed library focused on education.

The customer journey online has changed purchasing behavior dramatically, especially in the luxury segment where digital services have become key elements. Maserati's response is to make digital the linchpin of the sales and ownership experience, especially with services like the new OTO Retail Project ('OTO' stands for 'online to offline,' and vice versa) and Maserati Membership.

In the coming months, the new Maserati.com site will continue to implement new features. To stay up-to-date on news and announcements, please visit this dedicated landing page or download and check out the Maserati Connect and Maserati Owner apps. Maserati owners can now use the Owner App to chat with a concierge expert who can handle all requests or answer any questions.