• Isuzu UK's study reveals that 65% of pick-up, 4X4 or SUV owners LOVE their vehicles, highlighting a strong attachment to their bigger wheels.

•With over three quarters citing expense as the main barrier, the desire for a newer car is strong among nearly a quarter of participants, hinting at potential shifts in the automotive landscape.

•Pick-up, 4X4 or SUV owners are up to 21% more likely to love their car if it is an Isuzu, indicating the brand's appeal and reliability.

Isuzu UK, the leading name in rugged and reliable vehicles, unveils groundbreaking findings from its latest research study, shedding light on the deep affection pick-up, 4X4 or SUV owners have for their cars, compared to those who drive other vehicles.

The study, commissioned by Isuzu UK and conducted by leading research experts, surveyed a diverse cross-section of British drivers to uncover their feelings and attitudes towards their cars and found that two-thirds (65%) of pick-up, 4X4 or SUV owners LOVE their wheels, compared to just 43% of owners of other types of vehicles.

The results are nothing short of astounding, showcasing the passionate bond between pick-up, 4X4 and SUV owners and their vehicles.

According to owners of vehicles different to pick-ups, SUVs and 4x4s the main reasons they dislike their cars are because they are too small (25%), look cheap (25%), lack the fun factor when driving (24%) and don't have any modern features (22%).

One in five (20%) hate the fact that their car uses too much fuel, while a further 19% say it is simply an uncomfortable drive and doesn't speed up quicker enough.

It's no surprise that nearly a quarter (23.5%) of those surveyed yearn for a fresher set of wheels, dreaming of the day they can upgrade to a newer model. Over three-quarters (77%) of participants cited cost as the primary barrier to upgrading, while 14% found themselves stuck in the habit of driving the same car for years.

In contrast, a staggering 65% of pick-up, 4X4 and SUV owners professed their adoration for their vehicles, showcasing a remarkable attachment to their wheels.

In fact, pick-up, 4X4 and SUV owners are 21% more likely to love their car if it is a rugged, reliable Isuzu. Do not miss out on the love affair that bigger vehicle owners enjoy.

Owners of vehicles different to pick-ups, SUVs and 4x4s aired their grievances, with nearly a quarter (24.5%) bemoaning their car's size, while 23% found their rides lacking the fun factor.

George Wallis, Head of Marketing at Isuzu UK, weighed in on the findings, stating: 'Our study underscores the enduring appeal of the Isuzu D-Max pick-up, the epitome of rugged versatility. It's no surprise that pick-up owners are head over wheels in love with their vehicles. The D-Max offers unmatched performance, style, and reliability, making it the natural choice for those who demand more from their drive. It can even pick-up their mood.'

With one in ten (10%) admitting they regularly feel car envy, it is clear that the grass is greener on the pick-up, SUV and 4x4 side of the road.

Do not let car envy get the best of you! Join the ranks of pick-up, 4X4, and SUV owners who have found automotive bliss with Isuzu UK. Find your nearest dealership today and experience the thrill of the Isuzu D-Max pick-up for yourself at www.isuzu.co.uk/find-a-dealer.

This research of 2,000 Britons was commissioned by Isuzu UK and conducted by Prospectus Global in March 2024.