• Manufacturers Expected to Spend an Average of $2,629 Per Vehicle in Incentives, Down Nearly 12% from September

SANTA MONICA, Calif., (October 23, 2014) – TrueCar, Inc., the negotiation-free car buying and selling platform, today released its October 2014 sales and incentives forecast, which shows the following:

◾Seasonally Adjusted Annualized Rate ('SAAR') for October of 16.3 million new vehicle sales.

◾TrueCar's 2014 full year Sales Forecast remains at 16.4 million vehicles.

◾New light vehicle sales in the U.S. (including fleet) are expected to reach 1,278,800 units for the month.

◾ ◾New light vehicle sales are up 5.9% from October 2013.

◾With the same number of selling days, the Daily Selling Rate (DSR) for this October is 5.9% greater than that of October 2013.

◾Fiat Chrysler, which began trading this month on NASDAQ, is poised to have the largest YOY gain among full-line manufacturers (+21.8%), while Ford may see the largest YOY decline in sales (-5.9%).

◾Subaru, which joins TrueCar's forecast table this month, may see a 27.6% YOY increase in sales.

◾TrueCar forecasts average incentive spending by automotive manufacturers to be $2,629 per vehicle sold in October 2014, an increase of 2.2% from October 2013 and a decrease of 11.6% from September 2014.

◾Registration mix expected to be 84.8% retail and 15.2% fleet for the month, compared to 85.4% retail, and 14.6% fleet last October.

◾Total used car sales, including franchise and independent dealerships, and private party sales, are estimated to be 3,084,040, up 2.8% compared to last October.

'Fiat Chrysler's growth, fueled by Jeep and Ram, has set up a dogfight this month, with FCA, Ford and Toyota battling for second place behind GM in total volume,' said John Krafcik, president of TrueCar. 'Industry-wide, we're looking at the strongest October since 2004, with incentive spending at healthy levels, and on-track to finish the year at 16.4 million units.'

Forecasts for the top ten manufacturers for October 2014:

Unit Sales

Manufacturer October 2014 Forecast % Change vs. October 2013

Fiat Chrysler 170,600 21.8%

Ford 180,000 -5.9%

GM 230,100 1.6%

Honda 124,400 8.6%

Hyundai 56,400 5.3%

Kia 42,700 7.4%

Nissan 102,100 12.2%

Subaru 44,000 27.6%

Toyota 178,500 5.6%

Volkswagen Group 48,200 7.8%

Industry 1,278,800 5.9%