DeSoto Fireflite
1958 DeSoto Fireflite
Produced: 12,120
Original Price: $3,580 - $4,175
Average Auction Sale: $23,685
Median Auction Sale: $15,263
Chassis Profiles
Produced: 12,120
Original Price: $3,580 - $4,175
Average Auction Sale: $23,685
Median Auction Sale: $15,263
Chassis Profiles
1957 DeSoto Fireflite
Produced: 28,430
Original Price: $3,485 - $4,120
Average Auction Sale: $65,617
Median Auction Sale: $64,350
Chassis Profiles
Produced: 28,430
Original Price: $3,485 - $4,120
Average Auction Sale: $65,617
Median Auction Sale: $64,350
Chassis Profiles
1956 DeSoto Fireflite
Produced: 30,521
Original Price: $3,028 - $3,564
Average Auction Sale: $78,139
Median Auction Sale: $45,100
Chassis Profiles
Produced: 30,521
Original Price: $3,028 - $3,564
Average Auction Sale: $78,139
Median Auction Sale: $45,100
Chassis Profiles
1955 DeSoto Fireflite
Produced: 37,725
Original Price: $2,730
Average Auction Sale: $36,459
Median Auction Sale: $28,325
Chassis Profiles
Produced: 37,725
Original Price: $2,730
Average Auction Sale: $36,459
Median Auction Sale: $28,325
Chassis Profiles
The DeSoto was more than an exercise in design it was a unique riding experience. The engine and road noise was practically nonexistent for the driver and passengers. The suspension was smooth and there was comfortable performance. It was a lot of car for the money. The 1955 DeSoto's sold extremely well with over 114,765 examples produced, the best for the company since 1946. For 1956 DeSoto continued to climb the automotive industry ladder reaching 11th place in total production with 110,418 examples. However, this trend was temporary for the company; in five years' time, it was out of business.
In 1956 a gold and white Fireflite convertible was the official pace car for the 1956 Indianapolis 500, a prestigious responsibility. The word 'DeSoto' adorned the doors, painted in large block letters. On the raceway was a fitting slogan, 'DeSoto Sets the Pace.'
For 1957 the DeSoto appearance was modified with the help of Chrysler Corporation's head stylist, Virgil Exner. The design was bold and radical with tail fins, dual oval exhaust, and triple-lens taillights. At speed, the tail fins served a purpose by improving stability. The versatility of the Fireflite was expanded with the addition of a station wagon. The cars built in 1957 were spectacular in design but poor in quality. Some of the models leaked and could not keep the rain out of the vehicle during a storm. Others had defective transmissions, power steering units, radiators, and a slew of other problems. Many were prone to early rusting. This was the downfall that DeSoto endured and, ultimately, was unable to recover from.
The DeSoto Fireflite was an exquisite car with bold styling and proven performance.
By Daniel Vaughan | Dec 2007