Dodge Lancer

Dodge Lancer 770 Series
1962 Dodge Lancer 770 Series
Original Price: $2,050 - $2,400
Average Auction Sale: $12,500
Chassis Profiles

Dodge Lancer

Dodge Custom Royal
1959 Dodge Custom Royal
Original Price: $3,150 - $4,000
Average Auction Sale: $71,394
Chassis Profiles
Dodge Custom Royal Series
1958 Dodge Custom Royal Series
Produced: 23,949
Original Price: $2,985 - $3,250
Average Auction Sale: $32,622
Chassis Profiles
Dodge Custom Royal Lancer
1957 Dodge Custom Royal Lancer
Produced: 55,149
Original Price: $2,880 - $2,955
Average Auction Sale: $54,889
Chassis Profiles
Dodge Custom Royal
1956 Dodge Custom Royal
Original Price: $2,580 - $2,880
Average Auction Sale: $37,466
Chassis Profiles
Dodge Royal Series
1956 Dodge Royal Series
Produced: 48,780
Original Price: $2,475 - $2,940
Average Auction Sale: $25,807
Chassis Profiles
Dodge Royal Lancer
1955 Dodge Royal Lancer
Original Price: $2,635 - $22,520
Average Auction Sale: $26,741
Chassis Profiles
Dodge Custom Royal
1955 Dodge Custom Royal
Original Price: $2,450 - $2,725
Average Auction Sale: $24,505
Chassis Profiles

Related Articles and History

Lancer History

Before the creation of the Daimler Chrysler in 1998, the Dodge Lancer was the model for the Dodge division and used to denote models three times in its history.

Designating both two and four door pillarless hardtop models in the Coronet, Royal and Custom Royal lines, the Lancer name was used by Dodge from 1955 to 1959.

A two door hardtop version of the mid-level models designed by Dodge in 1955, the Lancer ran in the production line until 1960.

On V8 powered models, a V8 emblem was customized to the side, just below the V in the side trim.

The Lancer name was passed on to a clone on the compact model Valiant which was met with huge success during the 1961 year. Given round taillights with full width grilles, Lancers used a Slant-6 engine.

South Africa introduced a right hand drive version of the Lancer that was sold from 1961 to 1963 though renamed as the DeSota Rebel. Equipped with the same 170 in³ Slant 6 engine, most came with the 3-speed manual transmission. In accordance to South Africican vehicle equipment ruglation, white reflectors were mounted to the front bumper.

Though not meeting sales expectations, possibley due to total resign of Dodge's compact car line, the Lancer was discontinued in 1963.

Re-introduced in 1985, a mid-sized 5-door hatchback version cloned from Chrysler LeBaronGTS and based on the Chrysler H platform.

Replaced by the Spirit, production ended April 7, 1989.

All production and design work was done in Sterling Heights Michigan.

By Jessica Donaldson
Plymouth Models

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