AUDI IS ANNOUNCED AS OFFICIAL LUXURY VEHICLE OF THE NEW YORK RED BULLS

October 19, 2015 by Audi

◾Sponsorship includes renaming of club lounge to Audi Club

◾Audi signage to appear in-venue within Audi Club and on stadium field level, inner bowl and concourse areas

◾Complimentary parking available for the 2015 season for Audi vehicles

October 16, 2015 | HERNDON, Virginia -- Audi of America and the New York Red Bulls announced today that Audi will join the soccer club as the official luxury automotive partner.

As part of the sponsorship, the club lounge in the Red Bull Arena has been officially renamed the Audi Club. This will be reflected with in-venue signage both within the Audi Club, the stadium field level, inner bowl and concourse areas. There will also be complimentary parking available for the 2015 season for Audi vehicles at participating lots subject to availability, terms and conditions. Red Bull Arena is located just outside New York City in Harrison, New Jersey.

As a point of onsite activation, Audi vehicle displays will be featured on the concourse outside of the Red Bull Arena for select match dates, inviting guests to familiarize themselves with the latest Audi model offerings. In addition, Audi of America will be the presenting sponsor for the Red Bulls regular season finale vs. Philadelphia Union on Sunday, October 18 at Red Bull Arena in celebration of the recent sponsorship.

We are excited to work with the New York Red Bulls and to continue our commitment to Major League Soccer,' said Loren Angelo, Director of Marketing for Audi of America. 'This relationship allows Audi to connect with passionate soccer enthusiasts of all ages in the Tri-State area through unique experiences that further elevate their excitement in America's fastest growing sport.'

'We are honored to partner with Audi, a brand that exudes luxury and class,' said Marc de Grandpre, General Manager, New York Red Bulls. 'Our entire organization and venue strives to deliver a product to our fans that parallels the first-rate customer experience that Audi provides to their loyal consumers.'

Earlier this year, Audi of America announced a sponsorship with the MLS. The league sponsorship allowed the Audi brand to reach a diverse, passionate and fast-growing audience that aligns with the brand's strategy of reaching the next generation of millennial buyer. Through the landmark, multi-year sponsorship agreement Audi of America has been able to cultivate the enthusiasm of soccer stateside and help drive participation of the sport in a new way.