1940 Packard 120

History

The Packard One-Twenty was produced from 1935 through 1937 and again from 1939 through 1941. The One-Twenty signified Packard's move into the mid-priced eight-cylinder market; a highly competitive segment that was filled with many marques with numerous offerings, options, and price ranges. The move had been made due to financial reasons and the need to stay competitive; the Great Depression was taking its toll on the entire automotive industry but mostly on the high priced manufactures. The lower cost marques also had a tough time but a few were still able to move a considerable amount of products and wade out this terrible time in history.

The One-Twenty was quickly designed, created, and made ready for sale. First offered in 1935, it could be purchased in numerous body styles that included coupes, convertibles, and two- and four-door configurations. Under the hood lurked an L-Head eight-cylinder engine capable of producing 110 horsepower. The price range was competitive, with prices ranging from the mid $900's to the low-$1000's. This combination of mid-cost and adorned with the Packard nameplate proved to be the right combination and in its first year, nearly 25,000 examples were created. The rest of the Packard model lines only accumulated to around 7000 examples being sold.

For 1936 Packard increased the displacement of the engine and horsepower rose to 120 and gave the One-Twenty a top speed of 85 mph. A convertible four-door sedan was added to the line-up with a $1395 price tag, making it the most expensive One-Twenty body style. Sales continued to be strong and more than doubled over the prior year. This would be the best sales year for the Packard One-Twenty.

Packard introduced the Six in 1937. This was the first time in ten years that a six-cylinder engine could be found in a Packard. The reasoning was again economics and the constant struggle to stay in business by offering a quality product at a reasonable price. The Packard Six meant that the One-Twenty was to move higher up the market, being offered with more amenities and options. Two of these options were the 'C' and 'CD' trim levels. A wood-bodied station wagon and Touring Sedan were added to the line-up. A limousine body style, sitting atop a 138 inch wheelbase was also available for the first time, setting the buyer back a hefty $2000. There were 50,100 examples of all One-Twenty body styles producing during this year.

To conform to Packard's standard naming conventions, the One-Twenty was known as the Packard Eight for 1938. A year later, it was back to being called the One-Twenty. There was still a slew of body styles to choose from, able to satisfy all of their customer's desires and needs. The price range was competitive, costing from around $1100 to $1856. Though the product and the price were good, sales were slow with only 17,647 units being produced. The recession was taking its toll. Packard had even introduced many new mechanical improvements such as placing the shifter on the column rather than on the floor. For the following years, sales began to rise again, now amassing to 28,138 examples being produced. The name One-Twenty was now hyphenated.

For 1941 Packard offered the One-Twenty in eight body styles. The styling had been modified from the prior years, with the headlamps now residing in and on the fenders.

The One-Ten and One-Twenty were both dropped in 1942 and their names were merged with the Packard Six and Packard Eight lines. The One-Twenty had in production for seven years and 175,027 examples were produced.


By Daniel Vaughan | Sep 2010

1940 Vehicle Profiles

1940 Packard 120 vehicle information

Club Sedan

The current owner is the third owner of this maroon 1940 Packard Model 120. This model 1801 moved to Michigan, from Indiana about 25 years ago. It has a 282 cubic-inch flat head straight eight engine. The wheelbase is 127 inches, and the overall leng....[continue reading]

1940 Packard 120 vehicle information

Convertible Sedan

Chassis Num: 1397-2180

The Eighteenth Series Packards were introduced on August 8th of 1939, well ahead of other manufacturer's introductory dates. Power came from a 282-cubic inch straight eight offering 120 horsepower. These Junior models received new cylinder heads for ....[continue reading]

1940 Packard 120 vehicle information

Convertible Coupe

Chassis Num: 13992845

Packard's first entry into the medium-price field - the One-Twenty - was introduced in 1935. This was followed by a six-cylinder model, dubbed the Six in 1937 and later called the One-Ten. These two Junior models quickly became Packard's best-sellers....[continue reading]

1940 Packard 120 vehicle information

Club Sedan

Packard built premier luxury and quality automobiles from 1899 until 1958. While founded in Warren, Ohio, Packard is best known for their Detroit, Michigan produced automobiles. Unique symbols such as the trademark red hexagon and Coat of Arms read....[continue reading]

1940 Packard 120 vehicle information

Station Wagon
Designer: Hercules

Chassis Num: 139312042
Engine Num: C322341D

The Packard 110 and the 120 were given a major redesign for 1940 with the distinctive Packard grille now flanked by two side grilles and the hood louvres also restyled. The front fenders now housed sealed beam headlamps with streamlined parking ligh....[continue reading]

1940 Packard 120 vehicle information

Convertible Coupe

Chassis Num: DC323202

The Packard One-Twenty was given its name due to the size of its wheelbase (120-inches). It was powered by an eight-cylinder engine capable of producing 110 horsepower. This, along with the 110 series became known as the 'Junior' model line, and duri....[continue reading]

1940 Packard 120 vehicle information

Roadster
Coachwork: Darrin

Chassis Num: 13993539

This Roadster under went an extensive restoration more than five years ago. It now resides in a private museum, and is shown on a very limited basis. It is fully loaded with dual side mounted spares, fog lamps, dual spot-lights, luggage rack, heate....[continue reading]

1940 Packard 120 vehicle information

Convertible Victoria
Coachwork: Darrin

This Packard 120 Eight was one of the Darrin bodied Packards that were built in Hollywood, California before production moved to Connersville, Indiana, where the balance of the Darrin-designed Packards were built. It remains in 'as found' condition, ....[continue reading]

Club Sedan
 
Convertible Sedan
Chassis #: 1397-2180 
Convertible Coupe
Chassis #: 13992845 
Club Sedan
 
Station Wagon
Chassis #: 139312042 
Convertible Coupe
Chassis #: DC323202 
Roadster by Darrin
Chassis #: 13993539 
Convertible Victoria by Darrin
 


Concepts by Packard



Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

1940 Packard 120
$3,800-$6,300
1940 Packard 120 Price Range: $1,000 - $3,800

$900 - $1,240

Model Year Production

#1#2#3Packard
1942Chevrolet (254,885)Ford (160,432)Plymouth (152,427)33,776
1941Chevrolet (1,008,976)Ford (691,455)Plymouth (522,080)
1940Chevrolet (764,616)Ford (541,896)Plymouth (430,208)
1939Chevrolet (577,278)Ford (487,031)Plymouth (423,850)24,350
1938Chevrolet (465,158)Ford (410,263)Plymouth (285,704)55,718
1937Ford (942,005)Chevrolet (815,375)Plymouth (566,128)122,593
1936Ford (930,778)Chevrolet (918,278)Plymouth (520,025)
1935Ford (820,253)Chevrolet (548,215)Plymouth (350,884)788

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