1931 Packard Model 840 DeLuxe Eight

Raymond Dietrich was the individual responsible for designing some of the great Packard masterpieces. He began working for the Packard Automobile Company in 1925 under the direction of Alvan Macauley, the president of the company at that time.

Dietrich had attended Mechanics Institue for four years developing his skills in areas such as drafting, illustrating, body surface development, and airbrushing techniques. He had also spent time at the American Banknote Company doing work as a line sketch artist. This, coupled with natural skill, creativity, and ambition were the ingredients needed to bring about the great artistic creations that help secure Packards fame in history.

Alvan Macauley commisioned Dietrich to help produce an in-house line of custom bodies, rather than having independent coachbuilders perform the work else where. This created a profitible and exclusive line of Packards, while still maintaining a reasonable price. This did not eliminate the custom coachwork done by builders such as LeBaron, Rollston, Murphy, Fleetwood, Judkins, and Holbrook; rather, it introduced a marketing strategy that was brilliant and very successful.

This 1931 Packard Eighth Series was one of the last designs Dietrich did for the Packard company. Due to reogranization and management changes, Dietrich resigned in September of 1930.

The 1931 Packards began producing in August 1930 with the 826, 833, 840, and 845. The 826 sat atop a 127.5 inch wheelbase, the 833 on a 134.5 inch wheelbase, the 840 on the 140.5 inch wheelbase, and the 845 on the 145.5 inch wheelbase. With a longer wheelbase, the 840 and 845 were built to transport seven passengers. Due to the great depression, sales were slow even with the prices marked less from the prior year.

The 1931 Packards featured larger hubcaps, deeper fender lines, thicker running boards, modified steering wheels and bumpers; different from the 1930 model year. The Delux Eights received engine modifications and in doing so, an increase in horsepower.


by Daniel Vaughan | Apr 2009

Related Reading : Packard 845 History

The Packard 845, the Deluxe Eight model, also called the Eighth Series, was introduced August 14, 1930. This model had very few noticeable changes from the earlier 1930 models. A total of 3,345 units were manufactured during its production run. The engine in the Packard 845 was eight cylinder, in-line, and could achieve 120bhp with a single carburetor. The gearbox was a 4-speed manual, and had....
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1931 Vehicle Profiles

1931 Packard Model 840 DeLuxe Eight vehicle information

Sport Phaeton

Chassis Num: 190345
Engine Num: 190400

The Packard DeLuxe Eight Model 840 and 845 were built atop the long 140- or 145-inch wheelbase and are considered by many to be the ultimate Packard of their era. The long bodies provided ample space and luxury for their passengers. The coach-built P....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Convertible Victoria Waterhouse
Coachwork: Waterhouse

Chassis Num: 188233
Engine Num: 173560

1931 was a short year for Packard that officially came to an end on June 17th of 1931. There were only subtle changes to distinguish the 1930 Seventh-Series cars from the 1931 Eighth-Series cars. The hubcaps grew in size; the steering wheels had th....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Dietrich Convertible Victoria
Coachwork: Dietrich

Dietrich and Company began building bodies for Packard in the mid-1920s, and by 1931 catalogs offered a series of custom bodies for Packard's larger chassis. Economic conditions resulted in very few sales. This Convertible Victoria is one of those ....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Convertible Victoria Waterhouse
Coachwork: Waterhouse

Chassis Num: 188992
Engine Num: 189054

This 1931 Packard 840 DeLuxe Eight Convertible Victoria has coachwork by Waterhouse and is a former Pebble Beach Concours d'Elegance Class Winner. It is black with a burgundy leather interior and a black cloth top. The engine is a 385 cubic-inch L-he....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Dual Cowl Sport Phaeton

Chassis Num: 49197

The Packard Company built a tradition and reputation for style, durability, quality, and reliability. The eight-cylinder engine was very refined for the 1930 era. It was smooth, quiet and capable of carrying the vehicles at a respectable pace. The ow....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Sport Phaeton

Chassis Num: 190898

The DeLuxe Eight Sport Phaeton chassis sold for $3,490 when new. It proved to be too expensive for all but a few select buyers. As a result, only a handful were ever built. This example is one of them; it is a left hand drive example that was restore....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Roadster

Chassis Num: 188801

The Packard Eighth Series was introduced in 1930 with the Standard Eight engine displacing 319.2 cubic-inches and producing 100 horsepower. The Deluxe Models had a 384.8 cubic-inch engine and 120 horsepower. During that year more than 6000 Deluxe Eig....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

All Weather Town Car

This is a one of a kind Town Car built on a 1931 Packard 840 chassis, originally built for Mme. Emily Burroughs of Paris, France. The car features a deluxe straight eight engine, 385 cubic inches. The body has a roll-up window between the passenger s....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Roadster

Chassis Num: 190178

The Packard Speedster, built in 1929 and 1930 (only), was patterned after a boat-tailed roadster built in 1928 by chief engineer Jesse Vincent. The Packard Deluxe Eight had the shorter and lighter Standard Eight chassis with the more powerful Custom ....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Sport Phaeton

Chassis Num: 188351
Engine Num: 189820

For 1931, Packard built just 626 examples of the Super Eight. This Sport Phaeton is one of those examples, produced during the abbreviated 1931 production run and benefits from the 1932 upgrade kit. (Packard offered to dealers to upgrade unsold 193....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Dual Cowl Sport Phaeton

Chassis Num: 190860

The year 1931 was the last year for the famous flat-front Packard radiator, which was the company's durable trademark. This handsome example is powered by Packard's famous 385 cubic-inch straight-eight engine coupled to a four-speed transmission; it ....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Roadster

Chassis Num: 188875

On August 14th of 1930, Packard introduced their Eighth series and gave them the designation, the 826, 833, 840 and 845, with large hubcaps, three-spoke steering wheel and deeper sweeping fenders with plain bumper clamps. ....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Roadster

This is a 1931 Packard 840 Deluxe Roadster and only 154 of these were produced. It was the last year Packard offered Roadsters as sales were off because of the depression and the public preferred convertibles at this time. They had roll-up windows.[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Sport Landaulet

From 1899 until 1958, the Packard Motor Car Company produced some of the most highly-regarded luxury automobiles in the world. Production of the Eighth Series began in August 1930. The 840 was one of four new models, which received larger hubcaps, a ....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Convertible Coupe

Engine Num: 189082

More than 6,000 Deluxe Eights were produced in the 1930 model year, and only 2,016 were built for 1931. This Deluxe Eight Convertible Coupe was delivered new to Earle C. Anthony distributorship in Los Angeles, and is believed to have spent most of it....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Dual Cowl Sport Phaeton

For 1931 Packard produced two series of cars, their models 826 and 833 called the Packard Standard Eight, and the models 840 and 845 called the Packard DeLuxe Eight. Their series descriptions explained that the cars were Packard's 8th series straight....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Sport Phaeton

Chassis Num: 149659

The Packard Model 840 and Model 845 Deluxe Eights rested on a long, 140-inch wheelbase which provided an outstanding platform for the custom coachbuilders of the era. This example is a Dual Cowl Sport Phaeton that has a known history documented by a ....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Roadster
Coachwork: Rollston & Company

The Packard 840 and 845 are considered some of the finest models of the early 1930s. Their longer wheelbase allowed custom coachbuilders to create striking designs, and for 1931 Packard model the cowl forward to make room for even more spacious and l....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Convertible Coupe

Chassis Num: 191094
Engine Num: 191021

Packard introduced their Eighth Series in 1931. In comparison to its predecessor the Eight's motor offered 120 horsepower in Deluxe trim, up from its initial 85 BHP. Thanks to the gradual year-over-year changes, the styling was even more modern and r....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Dual Cowl Sport Phaeton

Chassis Num: 190397

During the 1930s, the Great Depression had a firm grip on America and its automobile industry. Packard remained at the top of the luxury market but its future, like that of its competitors, was tenuous. ....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Dietrich Convertible
Coachwork: Dietrich

By the end of 1931, Packard dealers offered the new '9th Series' and encouraged dealers to upgrade any remaining 1931 models in their inventory to 1932 trim. This would include the 1932 radiator with the distinctive V shaped grille and stone guard, t....[continue reading]

1931 Packard Model 840 DeLuxe Eight vehicle information

Sedan

In 1931, most American car manufacturers were feeling the effects of the Great Depression, and Packard was no exception. Packard's plan for survival was to concentrate solely on its top-of-the-range lineup, the 826 and 833 Standard Eight and the more....[continue reading]

Sport Phaeton
Chassis #: 190345 
Convertible Victoria Waterhouse by Waterhouse
Chassis #: 188233 
Dietrich Convertible Victoria by Dietrich
 
Convertible Victoria Waterhouse by Waterhouse
Chassis #: 188992 
Dual Cowl Sport Phaeton
Chassis #: 49197 
Sport Phaeton
Chassis #: 190898 
Roadster
Chassis #: 188801 
All Weather Town Car
 
Roadster
Chassis #: 190178 
Sport Phaeton
Chassis #: 188351 
Dual Cowl Sport Phaeton
Chassis #: 190860 
Roadster
Chassis #: 188875 
Roadster
 
Sport Landaulet
 
Convertible Coupe
 
Dual Cowl Sport Phaeton
 
Sport Phaeton
Chassis #: 149659 
Roadster by Rollston & Company
 
Convertible Coupe
Chassis #: 191094 
Dual Cowl Sport Phaeton
Chassis #: 190397 
Dietrich Convertible by Dietrich
 
Sedan
 

Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

$72-$3,500
1931 Model 840 DeLuxe Eight
$3,860-$18,000
1931 Packard Model 840 DeLuxe Eight Price Range: $3,500 - $3,860

$3,600 - $4,285

Model Year Production

#1#2#3Packard
1936Ford (930,778)Chevrolet (918,278)Plymouth (520,025)
1935Ford (820,253)Chevrolet (548,215)Plymouth (350,884)788
1934Ford (563,921)Chevrolet (551,191)Plymouth (321,171)
1933Chevrolet (486,261)Ford (334,969)Plymouth (298,557)4,800
1932Chevrolet (313,404)Ford (210,824)Plymouth (186,106)4,844
1931Chevrolet (619,554)Ford (615,455)Buick (138,965)
1930Ford (1,140,710)Chevrolet (640,980)Buick (181,743)
1929Ford (1,507,132)Chevrolet (1,328,605)Buick (196,104)
1928Chevrolet (1,193,212)Ford (607,592)Willys Knight (231,360)
1927Chevrolet (1,001,820)Ford (367,213)Buick (255,160)
1926Ford (1,669,847)Chevrolet (547,724)Buick (266,753)

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