YOKOHAMA TIRE CORPORATION'S NEW CROSSOVER TIRE, THE GEOLANDAR G055™, IS NOW ON SALE

March 5, 2015 by Yokohama

Benefits include all-season performance and extended treadlife, thanks to Yokohama's high-tech, orange oil-infused compound

SANTA ANA, CA (March 5, 2015) – Yokohama Tire Corporation's (YTC) GEOLANDAR® line – known for toughing out off-road races and providing outstanding on-road handling, has added a new tire to its lineup: the GEOLANDAR G055™ crossover all-season tire. The tire, now on sale in the U.S. and Canada, is initially available in 19 sizes, from 16 to 20 inches and in H- and V-speed ratings.

'The crossover tire market is a fast-growing segment, and the G055 is a perfect fit because it's engineered specifically for those vehicles, as well as for a wide range of weather conditions,' said Fred Koplin, YTC, senior director, marketing. '

Koplin said the GEOLANDAR G055 features all-season performance and extended treadlife, which can be credited to Yokohama's advanced orange oil technology. 'The G055 provides more performance and comfort for consumers, and is a welcomed addition to our popular GEOLANDAR line.'

Benefits of the GEOLANDAR G055 include:

-- A 65,000-mile limited treadwear warranty.

-- Superior traction in wet and wintry conditions: transition grooves with notch sipes work together to create biting edges while maintaining tread block rigidity for improved mileage and handling.

-- Confident wet handling: circumferential zigzag grooves resist hydroplaning by channeling water away from the tread and provide aggressive edges even as the tread wears.

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-- Road noise minimized: an integrated shoulder and full nylon cover improves stability while resisting irregular