1934 Pierce-Arrow Model 840A

George N. Pierce founded a successful bicycle company that evolved into a producer of automobiles. The Pierce-Arrow Company built the reputation based on style, quality, and impressive performance. The Great Arrow's of the early teens showed the world what the company was capable of producing. Their legacy continued with the Models 36, 48, and the Model 66.

By the close of the 1920's the Pierce-Arrow was struggling. Stiff competition was all around. Cylinder wars meant that companies were in need of continuing improvement mechanically. The onset of the Great Depression meant that the list of clienteles was dwindling and competition became even greater.

In 1928, a stock swap left Albert R. Erskine in control of the Pierce-Arrow Company. Mr. Erskine was the president of Studebaker. He quickly introduced an eight-cylinder engine along with multiple new bodies and a host of features. This, coupled with lower prices, gave Pierce its best year ever with 9,700 examples produced.

Legendary driver Ab Jenkins highlighted the Pierce-Arrow's capabilities by setting 79 records at the Bonneville salt flats.
The Silver Arrow, designed by Phil Wright, was debuted at the 1933 New York and Chicago Auto Shows. The vehicles had but one flaw, and that was its sticker price, costing a hefty $10,000. In total there were only five examples ever constructed. The following year a similar car was added to the model line-up.

The 840A used a 385 CID straight-eight engine mounted in a 139 or 144 inch wheelbase chassis. Ten body styles were available ranging in price from $2795 to $4995. Although a rocky year for the company, the 1934 Pierce-Arrows started a new era at the company. The traditional style of earlier Pierce-Arrows was replaced with the more modern rounded designs.


by Daniel Vaughan | Mar 2019

Vehicle Profiles

1934 Pierce-Arrow Model 840A vehicle information

Silver Arrow Sedan

Chassis Num: 2580001
Engine Num: 305006

The 1934 Pierce-Arrow Model 840A Eight Silver Arrow Coupe finished in two-tone green was offered for sale at the 2006 RM Auction in Monterey, CA. It was estimated to sell between $200,000-$250,000. It is equipped with a 385 cubic-inch L-head eight-cy....[continue reading]

1934 Pierce-Arrow Model 840A vehicle information

Silver Arrow Sedan

'Suddenly it's 1940' was the tag line when the spectacular Silver Arrow was introduced at the 1933 New York and Chicago Auto Shows, and with just one look at the streamlined styling it's hard to disagree with that description.....[continue reading]

1934 Pierce-Arrow Model 840A vehicle information

Convertible Sedan
Coachwork: LeBaron

George N. Pierce began manufacturing bathtubs, birdcages and iceboxes in 1878. A line of children's tricycles and adult bicycles soon followed. Mr. Pierce built his first horseless carriage in 1901. When Pierce Arrow fell into financial trouble, Stud....[continue reading]

1934 Pierce-Arrow Model 840A vehicle information

Silver Arrow Sedan

Chassis Num: 2580I80

Pierce-Arrow's origins came from the George N. Pierce Manufacturing Co. of Buffalo, N.Y.....[continue reading]

1934 Pierce-Arrow Model 840A vehicle information

Coupe

Chassis Num: 2080431
Engine Num: 34965

In 1909, just eight years after the Pierce-Arrow Motor Car Company's inception, the White House ordered two for state occasions. From that point on, the Pierce-Arrow name would be synonymous with the ultimate in motoring luxury, taking its place next....[continue reading]

Silver Arrow Sedan
Chassis #: 2580001 
Silver Arrow Sedan
 
Convertible Sedan by LeBaron
 
Silver Arrow Sedan
Chassis #: 2580I80 
Coupe
Chassis #: 2080431 

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