TOYO TIRES® JOINS RED SOX NATION AS THE OFFICIAL TIRE OF THE BOSTON RED SOX®
April 8, 2015 by Toyo Tire U.S.A. Corp.CYPRESS, CA – Toyo Tire U.S.A. Corp. is proud to announce that Toyo Tires® is the Official Tire of the Boston Red Sox® baseball club. The Boston Red Sox are eight-time World Series champions and are considered the fourth winningest team in Major League Baseball since 2002. The multi-year agreement includes Toyo Tires signage in Fenway Park, the oldest ballpark in Major League Baseball® (MLB®). The company will also promote the Official Tire designation through marketing efforts, including in dealerships and advertising in the New England area, as well as a national promotion that kicks off in May on RedSox.com. The Red Sox hold the longest sellout streak in the history of American professional sports (820 home games), and have the largest geographic market in MLB with six states and 14-million people. With a huge social media presence, the Red Sox are the most searched and most visited website in MLB. They boast the second largest social media following among MLB clubs, with 7.2-million fans in the New England area alone. On a global level, the Boston Red Sox were the third most attended sports organization in the world with over 3 million visitors in 2014. They also have the third largest international fan base in MLB at 18.7 million. Forbes ranked the Red Sox the #6 most valuable sports brand in the world. 'We are both excited and proud to join Red Sox Nation,' said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp. 'This is an incredible opportunity to align Toyo Tires with one of the iconic sports teams in the world, and introduce the brand to their passionate fans. The Boston Red Sox players and fans share our 'All or Nothing' attitude and we look forward to Opening Day at Fenway.' 'Toyo Tires' focus on the quality of its product and commitment to its customers are values we understand and embrace as an organization,' said Red Sox SVP/Corporate Partnerships Troup Parkinson. 'We are pleased to be able to call them a partner, and look forward to sharing with them what we hope will be an exciting season.' Toyo Tires is also the Official Tire of UFC®, Tough MudderTM, Stadium Super Trucks and the National Auto Sport Association (NASA) as well as a major sponsor of the NHL's Anaheim Ducks; Honda Center in Anaheim and the Cadillac Challenge. To learn more about the Boston Red Sox and to view their season schedule, go to RedSox.com. To learn more about the Official Tire of the Boston Red Sox, including tires for light trucks, cars and outdoor adventure vehicles, go to ToyoTires.com.
Trending News• PVGP Welcomes The Historic Stock Car Racing Association To 2024 Historics At Pitt Race
• Bonhams|Cars Presents An Unmissable Grid For Its Inaugural Miami Auction At The Formula 1 Crypto.Com Miami Grand Prix
• Carlisle Auctions Concludes First Auction of 2024 – Sells More than 50% of Consignments
• RM Sotheby's Announces Further Incredible Competiton And Rally Greats Coming To Monaco On 10 And 11 May
• BONHAMS|CARS SPRING STAFFORD MOTORCYCLE SALE ACHIEVES £3 MILLION WITH AN INDUSTRY-LEADING 95% SELL THROUGH RATE
About Toyo Tires® Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for 70 years. The company offers a complete selection of premium replacement tires for nearly every make and model including light trucks, SUVs, high performance cars and luxury vehicles as well as commercial trucks. Consumer product lines include the popular Open Country® tires for light trucks and SUVs; Proxes® ultra-high performance tires; Versado® tires for luxury passenger cars; and the value line of Extensa® passenger car tires. Many of the tires are built in the United States at their state-of-the-art factory in Bartow County, Georgia. For more information log onto www.toyotires.com and connect with the community at Facebook, Instagram, Twitter and Google+.
