JAIME HAYON & MINI PRESENT THE VISIONARY INSTALLATION 'URBAN PERSPECTIVES'. ON DISPLAY AT THE SALONE DEL MOBILE 2015
April 14, 2015 by MINI![JAIME HAYON & MINI PRESENT THE VISIONARY INSTALLATION 'URBAN PERSPECTIVES'. ON DISPLAY AT THE SALONE DEL MOBILE 2015](images/articleimages/jaime-hayon-mini_urban-perspectives-01-400.jpg)
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Change of perspective. Combination of innovation and tradition. Accessories especially developed for the installation reflect the dimensions of fantasy with which the Spanish designer takes us into the future of mobility. A helmet which resembles more of a mask than protective equipment plays with different perspectives. Two jacket models designed by Jaime Hayon featuring countless compartments are indispensable companions for dynamic travel. When it came to developing accessories, Jaime Hayon likewise discovered new technologies and combined them with traditional materials and craft techniques, as used for example in creating Venetian masks. The MINI Citysurfer Concept design was implemented in close cooperation with the MINI design team led by Anders Warming, Head of MINI Design. Further details were manufactured in special craft workshops in Italy. Hayon brings together what seems opposite in an impressive fashion: High-tech and craftsmanship, innovation and tradition, playfulness and earnestness. This also became clear during Hayon's intensive collaboration with the MINI design team. 'Jaime Hayon was propelled into the international spotlight with his cheerful and distinctive designs. For us at MINI it is a particular pleasure to witness how he re-enacts the fun part of future mobility while seriously discussing its core values with this project', is how Anders Warming sums of the cooperation with the designer. Smart mobility. The MINI Citysurfer Concept. The MINI Citysurfer Concept presented at the Los Angeles Auto Show 2014 stands for flexibility in urban areas: offering a comfortable, exciting and, not least, zero-emission ride, it plugs the frequent time-consuming gaps in the transport infrastructure of today's big cities. As a lightweight and compact single-track vehicle in the style of a kick-scooter with electric drive, the design study highlights the options for getting straight to your destination irrespective of congestion and the lack of parking spaces. Thanks to its minimal weight of around 18 kilograms (40 lbs) and its folding concept, it can be easily stowed away in the boot of the new MINI 5-door, for example. Individual MINI program @Laboratorio Bergognone. There is a six-day varied supporting program which accompanies Jaime Hayon's installation in the Laboratorio Bergognone which focusses on getting around in style on the MINI Citysurfer Concept. The design scene is invited to come and experience urban vibes in the 'Latteria' café, in workshops with prestigious international guests as well as the pop-up store. Address. Jaime Hayon Urban Perspectives for MINI Laboratorio Bergognone Via Bergognone 26 20144 Milan
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