1936 Cadillac Series 90

The Roaring Twenties was a time of technological advancement with such innovations as the telephone, aviation, radio, and the electric power transmission grid. It was a time of economic growth and prosperity and many companies, including General Motors, saw their stocks soar. As the summer of 1929, it became evident that the economy was contracting, and the stock market reacted with a series of unsettling price declines. This led to investor anxiety, coming to a head of October 24, 28, 29 (known respectively as Black Thursday, Black Monday, and Black Tuesday).

In the midst of this economic turmoil, some of the finest, most opulent, and luxurious automobiles were introduced. Duesenberg halted trading on the stock exchange with its announcement of the Model J, which debuted December 1 at the New York Car Show of 1928. Cadillac stunned the automotive community with the introduction of the 16-cylinder automobile on January 4, 1930, at the New York Auto Show.

Cadillac's was the first true 16-cylinder engine to be designed and purpose-built from scratch. Owen Milton Nacker, working under GM Engineering chief Charles Kettering, led the V-16 development. The clandestine project began in 1926, complete with cover stories and notations on various blueprints stating the V-16 was intended for a new GM bus or coach design. The introduction followed three years of process development by Cadillac engineers and designers. The platform was subjected to actual tests for hundreds of thousands of miles under all available road and climatic conditions.

The engine had external manifolds, modern overhead-valve cylinder heads, and a 45-degree cylinder bank angle. The engine compartment was designed for easy maintenance and repairs, and this was the first automotive engine ever to be 'styled' with completely hidden wiring and the use of polished aluminum, porcelain, and a pair of valve covers with brushed aluminum ridges prominently featuring the Cadillac emblem. It was conservatively rated at 175 horsepower and delivered incredible low-end torque, rated at 320 foot-pounds at just 1,200 to 1,500 engine revolutions. The potent engine was well-suited to carry the large and stately bodies by Fleetwood and other talented and respected coachbuilders of the era. The V-16 was incredibly smooth, thanks to evenly-spaced firing intervals and a massive but well-balanced forged crankshaft, supported by five main bearings. Hydraulic valve-silencers contributed to the whisper-quiet operation. Other innovations included a silicon-aluminum crankcase, five-point engine mounts, carefully engineered pistons, and rings, plus a single distributor with two sets of breaker points, controlled by two separate ignition coils.

With the cylinder wars in full-swing, luxury marques were forced to invest dwindling resources to produce a product that could compete for the rapidly declining pool of buyers willing to part with a small fortune to purchase their product. Many automakers went out of business. Cadillac survived the early 1930s thanks to the financial resources of GM, its massive parent company. Without this support, Cadillac could never have produced such a limited-production, luxurious automobile.

Production began slowly, with a few cars being produced per day, and within a few months had ramped up to twenty-two. By April of 1930, 1,000 examples had been built, and by June, 2,000 units. The catalog list of body styles included 10 basic styles by Fleetwood, with an envelope containing approximately 30 additional designer's drawings.

Around 2,500 examples were built in 1930, and by the mid-1930s, around 50 were built each year. In 1936, it was re-designated the Series 90 as Cadillac reorganized their model names. Nearly half of the fifty-two units sold that year were limousines. Hydraulic brakes were added a year later, the last year of the first generation. 1938 through 1940 Cadillac V-16 was powered by a new L-head, 431 cubic-inch engine with an in-block valve design with a wider 135-degree V-angle, twin carburetors, twin distributors, twin water pumps, twin fuel pumps, and a nine main bearing crankshaft.

The V-16 continued in production through 1940 with total production reaching 4,378 units.

by Daniel Vaughan | Mar 2020

Related Reading : Cadillac Series 452/90 History

Henry Martin Leland and his son Wilfred were partly responsible for making Cadillac one of the finest of all American Automobiles. Henry was renowned for his precision engineering and for standardizing manufacturing. He helped make Cadillac into one of the finest of all American Automobiles. Later, he founded Lincoln. Even after the Lelands departed from Cadillac, the marque remained a top-of-the-line....
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1936 Vehicle Profiles

1936 Cadillac Series 90 vehicle information

Aero-Dynamic Coupe Style 5899
Coachwork: Fleetwood

Chassis Num: 5110209
Engine Num: 5110221

Cadillac was formed from the remnants of the Henry Ford Company when Henry Ford departed. Henry M. Leland & Faulconer Manufacturing Company persuaded the remaining partners to continue the automobile business using Leland's proven 1-cylinder engine. ....[continue reading]

1936 Cadillac Series 90 vehicle information

Town Sedan
Coachwork: Fleetwood

Chassis Num: 5110221

When the Henry Ford Company failed, Henry M. Leland of Leland & Faulconer Manufacturing Company persuaded Henry Ford's remaining partners to continue the automobile business. On August 22nd of 1902, this new enterprise was renamed the Cadillac Automo....[continue reading]

1936 Cadillac Series 90 vehicle information

Convertible Sedan with Dividers
Coachwork: Fleetwood

Engine Num: 51102222

Launched at the New York Auto Show on January 4, 1930, the Cadillac was the first production road car to be built with a V16 engine. Owen Nacker designed the V16 based on two straight-eight Buick engines with a common crankshaft but with each bank in....[continue reading]

1936 Cadillac Series 90 vehicle information

Convertible Coupe
Coachwork: Fleetwood

Cadillac's chief engineer, Owen Nacker, was responsible for the ground-breaking V-16 engine that kept the company at the top of the luxury car market between 1930 and 1940. The 16-cylinder engine was first shown at the Detroit Opera House in January ....[continue reading]

Aero-Dynamic Coupe Style 5899 by Fleetwood
Chassis #: 5110209 
Town Sedan by Fleetwood
Chassis #: 5110221 
Convertible Sedan with Dividers by Fleetwood
Convertible Coupe by Fleetwood

Concepts by Cadillac

Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

1936 Series 90
1936 Cadillac Series 90 Price Range: $6,085 - $6,390

Model Year Production

1941Chevrolet (1,008,976)Ford (691,455)Plymouth (522,080)66,169
1940Chevrolet (764,616)Ford (541,896)Plymouth (430,208)12,984
1939Chevrolet (577,278)Ford (487,031)Plymouth (423,850)
1938Chevrolet (465,158)Ford (410,263)Plymouth (285,704)
1937Ford (942,005)Chevrolet (815,375)Plymouth (566,128)14,164
1936Ford (930,778)Chevrolet (918,278)Plymouth (520,025)12,913
1935Ford (820,253)Chevrolet (548,215)Plymouth (350,884)
1934Ford (563,921)Chevrolet (551,191)Plymouth (321,171)
1933Chevrolet (486,261)Ford (334,969)Plymouth (298,557)6,655
1932Chevrolet (313,404)Ford (210,824)Plymouth (186,106)4,740
1931Chevrolet (619,554)Ford (615,455)Buick (138,965)16,813

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