1940 LaSalle 40-52

Cadillac introduced its 'junior' marque, the LaSalle, in March of 1927. It was the first project for automotive designer Harley Earl, then working on a contract basis for Cadillac, and considered the first American car to have been styled from concept to production. The first few years of production were a sales success, with model-year sales and production rising quickly to nearly 30,000 by 1929, outselling the 'senior' Cadillac line by a factory of nearly two to one.

The LaSalle offered Cadillac quality at a price advantage of nearly $1,000. Additionally, it shared styling elements and basic mechanicals with its 'older sibling,' Cadillac. Along with the rest of the industry, sales were sluggish during the Great Depression, with just 3,290 produced in 1932 followed by 3,381 for 1933. For 1934, LaSalle sales were reinvigorated, thanks in-part to a new identity, using a new body and mechanicals derived from fellow GM division, Oldsmobile. It was given streamlined styling features which included a distinctively narrow nose and stylish 'catwalks' joining the front-fender aprons to the body. These features would remain with LaSalle throughout the rest of the marque's existence.

As the 1930s were coming to a close, there was less need for lower-priced companies lines as many competitors were no longer in business. LaSalle's days were numbers, and 1940 would be the final model year for the brand. Two lines were offered, comprising Series 40-50 and more upscale Series 40-52. Both series rested on a 123-inch wheelbase platform, although the 40-52 was about four-inches longer. The Series 40-52 - also known as 'Specials', 'Torpedo' or Projectile' - had a 45-degree raked windshield, no belt moldings, a rounder, smoother line along the rear of the body and through the trunk, and curved rear window. Fisher body styles included a coupe, touring sedan, convertible sedan, and convertible coupe.

Both series shared the L-head eight-cylinder engine having a 322 cubic-inch displacement and offered 130 horsepower. The engine was backed by a selective synchro three-speed manual transmission with a single disc clutch, hydraulic brakes on four wheels, and slotted disc 16-inch wheels.

For 1940, LaSalle produced 10,382 examples of the Series 40-50 and 13,751 of the Series 40-52.


by Daniel Vaughan | Oct 2019
Vehicle Profiles
1940 LaSalle 40-52 vehicle information

Convertible
Coachwork: Fisher

In 1940, the LaSalle marque ended as it had began, with distinctive as well as attractive styling. These final 'torpedo' bodied cars featured a 45-degree sloping windshield, no belt molding and a smoother line down the rear over the trunk. Even tho....[continue reading]

1940 LaSalle 40-52 vehicle information

Convertible
Coachwork: Fisher

Chassis Num: 4E11459

The LaSalle model was created by General Motors to fill the price gap between Cadillac and Buick. With sticker prices around $3000, these attractive and conservative automobiles were affordable, reliable and built with Cadillac quality. General Mot....[continue reading]

1940 LaSalle 40-52 vehicle information

Convertible
Coachwork: Fisher

Chassis Num: 4329186

There were just 75 examples of the five-passenger Convertible Sedan, Series 52, produced in 1940. In modern times, it is believed that only ten examples remain. This example was originally sold in August of 1940 to a baroness who was a resident of ....[continue reading]

1940 LaSalle 40-52 vehicle information

Convertible Coupe
Coachwork: Fisher

Chassis Num: 4330807

This LaSalle Convertible Coupe is one of just 452 Series 52 Convertible Coupes produced. It is finished in green with a tan leather interior. It has been given a no-expense-spared restoration resulting in an AACA award-winning show car. Power is from....[continue reading]

1940 LaSalle 40-52 vehicle information

Sedan
Coachwork: Fisher

Chassis Num: 4330242

This vehicle is a 1940 LaSalle Series 52 4-Door Deluxe Torpedo. It is powered by a 322 cubic-inch V8 engine mated to a column-shift three-speed manual gearbox. It is painted in midnight black with a grey wool cord interior. It has been given a com....[continue reading]

1940 LaSalle 40-52 vehicle information

Convertible Coupe
Coachwork: Fisher

Chassis Num: 4328552

LaSalle produced 425 (some sources say 452) examples of the Special Series Convertible coupes in 1940. This particular example has been given a museum-quality restoration with Champagne Gold Metallic paint, Burgundy leather upholstery and vacuum-oper....[continue reading]

Convertible by Fisher
 
Convertible by Fisher
Chassis #: 4E11459 
Convertible by Fisher
Chassis #: 4329186 
Convertible Coupe by Fisher
Chassis #: 4330807 
Sedan by Fisher
Chassis #: 4330242 
Convertible Coupe by Fisher
Chassis #: 4328552 


Concepts by LaSalle



Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

$399-$1,380
1940 40-52
$1,895-$6,300
1940 LaSalle 40-52 Price Range: $1,380 - $1,895

$1,240 - $1,895

Model Year Production

#1#2#3LaSalle
1942Chevrolet (254,885)Ford (160,432)Plymouth (152,427)
1941Chevrolet (1,008,976)Ford (691,455)Plymouth (522,080)
1940Ford (541,896)Chevrolet (541,896)Plymouth (430,208)24,133
1939Chevrolet (577,278)Ford (487,031)Plymouth (423,850)23,028
1938Chevrolet (465,158)Ford (410,263)Plymouth (285,704)15,501
1937Ford (942,005)Chevrolet (815,375)Plymouth (566,128)32,005
1936Ford (930,778)Chevrolet (918,278)Plymouth (520,025)13,004
1935Ford (820,253)Chevrolet (548,215)Plymouth (350,884)8,653

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