Edsel Ford had been pressuring his father to expand its product line similar to the marketing strategy that General Motors had been doing for a number of years. The result of his efforts was the Lincoln Motor Company, which was purchased by Ford in 1921 and placed under the guidance of Edsel. The Lincoln Company prospered during the 1920s but the onset of the Great Depression left Henry Ford on the verge of abandoning the company. Edsel proposed a lower-priced car that could be sold a price range between the Fords and the expensive Lincolns. His request was granted in 1935 when the Lincoln-Zephyr was introduced.
After the Depression, the market again gained momentum and car sales began increasing. The fastest-growing market was for the medium-priced vehicle which favored other marques such as Pontiac, Oldsmobile, and Dodge. Edsel and Henry began working on a new car that was larger and more expensive than the Ford but less elegant and more economical than the Lincolns. The result of their work was introduced in 1941 and dubbed 'Mercury', after the swift Roman god. It was given a larger engine than its competitors whiling weighing less meaning it offered superior performance for a lower price. Less than 9000 examples were created before the United States entered into World War II and Ford switched to war production. In 1945 Mercury was transferred to the Lincoln Division and became known as Lincoln-Mercury.
The 1941 Mercury Series 19A, Model Eight Club Convertible Coupe carried a $1070 factory price tag. Its 118-inch wheelbase was propelled by an eight-cylinder 239.4 cubic-inch engine that produced just under 100 horsepower. by Daniel Vaughan | May 2006
The Mercury was introduced in 1939 as Ford's mid-level line, priced to compete with Pontiac and Oldsmobile. Edsel Ford took the lead in developing the line, naming it after the fleet-footed messenger of the gods. Although early Mercury's were frequen....[continue reading]
Mercury was introduced in 1939 and was named after the Roman god and was the culmination of Edsel Ford's idea. The car became an immediate sales success with over 70,000 units sold during the first year.....[continue reading]
Work began in 1937 on the soon-to-be introduced Mercury cars. The cars were introduced in New York at the time of the November 1938 auto show, and offered in four bodystyles including a two-door sedan, a four-door, a convertible coupe and a novel sed....[continue reading]
The Mercury was an instantaneous success, with around 75,000 examples built and delivered in its first year of production. The following year, more than 81,000 examples were sold. In 1941, the body styles were standardized between Mercury and Ford, a....[continue reading]
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