1933 Willys Model 77

In 1933 the Willys-Overland Corporation introduced the Model 77. It signaled a new direction for the company as it was a small sedan powered by a four-cylinder engine. Production of the six- and eight-cylinder cars continued, as well as the Sleeve-valve Willys-Knight. It was instantly popular and appealed to a greater number of buyers. Nearly 13,000 examples were created in its inaugural year. The following year, as the Great Depression strengthened its grip on the economy, the Willys-Overland Company downsized to just the Model 77. It was sold as three- or four-passenger coupes, a five-passenger sedan, and a panel delivery.

In 1937, it was treated to a restyling and given a gently sloping grille and a rounded nose. The headlights were recessed into the edges of the fenders. Its appeal was not as appreciated during its era, but years later it was very popular among the hot rodders and drag racers. It was designated the Model 37 and it was popular among consumers, who purchased 63,467 cars. A recession the following year brought dwindled sales.

By Daniel Vaughan | Dec 2007