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 Lincoln Model L photo

1930 Lincoln Model L

The Lincoln Motor Company was founded in 1917 by Henry Leland to produce Liberty Aero engines during World War I. Leland, who had founded Cadillac in 1903, decided to re-enter the luxury car market after the war was over with a new car; the Lincoln.

The first model, the Model L was produced from 1921 to 1930. The Model L, powered by a V-8 was comparable in size and price to a Cadillac, but had a larger more powerful engine. The price of between $4,600 and $6,600 made the car only available to the most well-to-do. Leland's forte was not in styling and the car suffered from a stogy appearance, and bad economic times. Leland ended up selling out to Henry Ford in 1922. Lincoln was refined through the styling genius of Edsel Ford, creating designs that would make Lincoln one of the premier motor cars in the world.

The 1930 Model L featured a 384 cubic-inch engine producing 90 horsepower. The 136-inch wheelbase could be fitted with custom built coachwork. LeMay museum's car featured here has a Willoughby Town Sedan body. Only about 244 were produced in 1930 with a base price of $5,900. The Willoughby Company was one of America's larger custom body builders and they specialized in chauffer-driven town cars, landaulets, and limousines. Willoughby's quality and workmanship was first, although their styling tended to the conservative. Willoughby built their custom bodies in Utica, New York from 1903 through 1938.


Related Reading : Lincoln Model L History

The Lincoln Motor Company was founded in 1917 by Henry M. Leland and acquired by Ford in 1922. Leland, one of the founders of Cadillac, had left Cadillac during the First World War to form the Lincoln Motor Company, which was intended to build Liberty aircraft engines. He had left Cadillac due to a disagreement with General Motors boss William C. Durant. When Leland left, he was 74 years old, and....
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Related Reading : Lincoln Model L History

Considered to be one of the most elegant of chauffer-driven automobiles of the 1920s, the Lincoln Model L Towncar was introduced in 1924. The Model L was an exclusive portrayal of the brand that represents everything that embodies American Luxury, Lincoln. Founded by Henry M. Leland in 1917, Lincoln Automobiles were operated under the Ford Motor Company. LeLands favorite President had always been....
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1930 Vehicle Profiles

1930 Lincoln Model L vehicle information

Dual Cowl Phaeton Locke
Coachwork: Locke

Chassis Num: 65674

The Lincoln marque came in existence in 1917 with the purpose of building Liberty aircraft engines during World War I. It was Henry Martyn Leland's second automobile company formed after he left Cadillac in a dispute with General Motors president Bil....[continue reading]

1930 Lincoln Model L vehicle information

Convertible Victoria Sedan
Coachwork: Dietrich

By 1930, the Lincoln Motor Company was being run by Edsel Ford. These Lincoln L Series cars were the first to have the famous leaping greyhound mascot on the radiator. The greyhound design was handpicked by Edsel, who commissioned the first one from ....[continue reading]

1930 Lincoln Model L vehicle information

Chassis

Chassis Num: 60817

There were minor changes for the Lincoln Model L in 1930, as the company was devoting their resources to the Lincoln Model K, which was set to appear in 1931. In many ways, the Model L was unchanged from the prior year. Noticeable changes were a pa....[continue reading]

1930 Lincoln Model L vehicle information

LeBaron Convertible Roadster
Coachwork: LeBaron

Chassis Num: 64277

Lincoln made subtle changes to the Model L for 1930, helping to stimulate sales. Another feature was the introduction of four-wheel mechanical drums on the Model L, along with the added benefit of Gemmer worm and roller-type steering that gave more ....[continue reading]

1930 Lincoln Model L vehicle information

Chassis

Chassis Num: 63658

This 1930 Lincoln Sport Phaeton was purchased new by an individual living in New York, who would keep the car until 1956. It then passed through several owners before coming into the Harrah Collection in 1977. Dr. Atwood purchased it from the Harra....[continue reading]

1930 Lincoln Model L vehicle information

Judkins Coupe
Coachwork: Judkins

The first Lincolns under Ford control appeared in 1923 with minor improvements. What remained was Henry Leland's engineering brilliance, in particular, with big Lincoln V-8 and its 'fork and blade' connecting rods. This innovative and costly design a....[continue reading]

1930 Lincoln Model L vehicle information

Sport Roadster
Coachwork: Locke

Chassis Num: 13-4
Engine Num: 62161

Henry and Wilford LeLand's Lincoln Motor Company began producing Liberty airplane engines in 1917. Leland decided to enter the automobile production business after the contract for the Liberty engines were fulfilled. The first cars were produced in 1....[continue reading]

1930 Lincoln Model L vehicle information

Derham Convertible Phaeton
Coachwork: Derham

Chassis Num: 63842

Philadelphia based Derham Coachbuilding Company was in operation until 1974. In 1928, the firm designed a four-passenger convertible phaeton on a Hispano-Suiza chassis for Countess Holstein. The car was displayed at Derham's showroom while two other ....[continue reading]

1930 Lincoln Model L vehicle information

Chassis

This 1930 Lincoln 'L' Sports Phaeton was invited to the inaugural 1996 Amelia Island Concours and returned 18 years later to the 2014 Amelia Island Concours.....[continue reading]

1930 Lincoln Model L vehicle information

Sport Roadster
Coachwork: Locke

The Lincoln Model L was produced from 1921 to 1930. The first Lincoln Ls were powered by a 60-degree V8 engine producing 80 horsepower and had a guaranteed top speed of at least 80 horsepower and had a guaranteed top speed of at least 70 mph. The 193....[continue reading]

1930 Lincoln Model L vehicle information

LeBaron Convertible Roadster
Coachwork: LeBaron

Chassis Num: 64754

This Lincoln Model L is one of 100 examples fitted with LeBaron Convertible Roadster coachwork, denoted as the Model 185. When new, it had an exorbitant price of $6,900. The car features sweeping curves, a hidden rumble seat, dual side-mounted spare ....[continue reading]

Dual Cowl Phaeton Locke by Locke
Chassis #: 65674 
Convertible Victoria Sedan by Dietrich
 
Chassis
Chassis #: 60817 
LeBaron Convertible Roadster by LeBaron
Chassis #: 64277 
Chassis
Chassis #: 63658 
Judkins Coupe by Judkins
 
Sport Roadster by Locke
Chassis #: 13-4 
Derham Convertible Phaeton by Derham
Chassis #: 63842 
Chassis
 
Sport Roadster by Locke
 
LeBaron Convertible Roadster by LeBaron
Chassis #: 64754 


Concepts by Lincoln

Lincoln Monthly Sales Volume



Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

$160-$4,505
1930 Model L
$7,005-$19,000
1930 Lincoln Model L Price Range: $4,505 - $7,005

Model Year Production

#1#2#3Lincoln
1935Ford (820,253)Chevrolet (548,215)Plymouth (350,884)1,411
1934Ford (563,921)Chevrolet (551,191)Plymouth (321,171)2,411
1933Chevrolet (486,261)Ford (334,969)Plymouth (298,557)1,647
1932Chevrolet (313,404)Ford (210,824)Plymouth (186,106)3,647
1931Chevrolet (619,554)Ford (615,455)Buick (138,965)3,540
1930Ford (1,140,710)Chevrolet (640,980)Buick (181,743)3,212
1929Ford (1,507,132)Chevrolet (1,328,605)Buick (196,104)7,641
1928Chevrolet (1,193,212)Ford (607,592)Willys Knight (231,360)6,362
1927Chevrolet (1,001,820)Ford (367,213)Buick (255,160)7,149
1926Ford (1,669,847)Chevrolet (547,724)Buick (266,753)8,712
1925Ford (1,669,847)Chevrolet (306,479)Dodge (201,000)8,451

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