1936 Packard Model 120

History

The Packard One-Twenty was produced from 1935 through 1937 and again from 1939 through 1941. The One-Twenty signified Packard's move into the mid-priced eight-cylinder market; a highly competitive segment that was filled with many marques with numerous offerings, options, and price ranges. The move had been made due to financial reasons and the need to stay competitive; the Great Depression was taking its toll on the entire automotive industry but mostly on the high priced manufactures. The lower cost marques also had a tough time but a few were still able to move a considerable amount of products and wade out this terrible time in history.

The One-Twenty was quickly designed, created, and made ready for sale. First offered in 1935, it could be purchased in numerous body styles that included coupes, convertibles, and two- and four-door configurations. Under the hood lurked an L-Head eight-cylinder engine capable of producing 110 horsepower. The price range was competitive, with prices ranging from the mid $900's to the low-$1000's. This combination of mid-cost and adorned with the Packard nameplate proved to be the right combination and in its first year, nearly 25,000 examples were created. The rest of the Packard model lines only accumulated to around 7000 examples being sold.

For 1936 Packard increased the displacement of the engine and horsepower rose to 120 and gave the One-Twenty a top speed of 85 mph. A convertible four-door sedan was added to the line-up with a $1395 price tag, making it the most expensive One-Twenty body style. Sales continued to be strong and more than doubled over the prior year. This would be the best sales year for the Packard One-Twenty.

Packard introduced the Six in 1937. This was the first time in ten years that a six-cylinder engine could be found in a Packard. The reasoning was again economics and the constant struggle to stay in business by offering a quality product at a reasonable price. The Packard Six meant that the One-Twenty was to move higher up the market, being offered with more amenities and options. Two of these options were the 'C' and 'CD' trim levels. A wood-bodied station wagon and Touring Sedan were added to the line-up. A limousine body style, sitting atop a 138 inch wheelbase was also available for the first time, setting the buyer back a hefty $2000. There were 50,100 examples of all One-Twenty body styles producing during this year.

To conform to Packard's standard naming conventions, the One-Twenty was known as the Packard Eight for 1938. A year later, it was back to being called the One-Twenty. There was still a slew of body styles to choose from, able to satisfy all of their customer's desires and needs. The price range was competitive, costing from around $1100 to $1856. Though the product and the price were good, sales were slow with only 17,647 units being produced. The recession was taking its toll. Packard had even introduced many new mechanical improvements such as placing the shifter on the column rather than on the floor. For the following years, sales began to rise again, now amassing to 28,138 examples being produced. The name One-Twenty was now hyphenated.

For 1941 Packard offered the One-Twenty in eight body styles. The styling had been modified from the prior years, with the headlamps now residing in and on the fenders.

The One-Ten and One-Twenty were both dropped in 1942 and their names were merged with the Packard Six and Packard Eight lines. The One-Twenty had in production for seven years and 175,027 examples were produced.


By Daniel Vaughan | Sep 2010

1936 Vehicle Profiles

1936 Packard Model 120 vehicle information

Business Coupe

Chassis Num: X55750
Engine Num: X55750

The history of the Packard marque dates back to 1903, when it was founded in Warren, Ohio by James Ward Packard. It would soon become one of America's premier luxury cars, a title it would retain for decades. Their automobiles were constructed from t....[continue reading]

1936 Packard Model 120 vehicle information

Tourer Sedan

1936 was the second year of the affordable Packard Junior Series, saving the company during the Depression Era.....[continue reading]

1936 Packard Model 120 vehicle information

Convertible Coupe

As the American economy worsened in the early 1930s the Packard Motor Car Company, known for its luxury automobiles, made a momentous decision - to build a lower-priced automobile.....[continue reading]

1936 Packard Model 120 vehicle information

Tourer Sedan

By 1936, when this car was manufactured, the model 120-B dominated production at the Packard Motor Car Company. Sales of the 'Senior Series' Packards had been dropping, forcing the company to make a decision; that decision was to begin the production....[continue reading]

1936 Packard Model 120 vehicle information

Convertible Coupe

On November 6th of 1899, James Ward Packard ran his first automobile. He was aided by his brother, William and business partner George Weiss. The company began as the Ohio Automobile Company which turned into the Packard Motor Car Company on October ....[continue reading]

1936 Packard Model 120 vehicle information

Convertible Coupe

Chassis Num: 919 249
Engine Num: 392412

The high-volume Packard One-Twenty lineup in 1935 brought Packard ownership to a wider market while preserving the company's reputation for reliability and quality. They had an X-braced frame, hydraulic brakes, full-synchromesh transmission, and an i....[continue reading]

1936 Packard Model 120 vehicle information

Convertible Victoria
Coachwork: LeBaron

Chassis Num: X55750

This is a one of a kind body, built by LeBaron on the 120B chassis. Its all aluminum body features a unique three-position top with the front portion completely removable.

Weighing in at only about 3,500 pounds, the 1936 120B with its 282 cu....[continue reading]

1936 Packard Model 120 vehicle information

Convertible Sedan

Chassis Num: X60140

The first Packards fitted with hydraulic brakes and an independent front suspension were the Model 120s. They had a wheelbase that measured 120 inches and were powered by Packard's 8-cylinder engine coupled to a floor-shifted 3-speed manual transmiss....[continue reading]

1936 Packard Model 120 vehicle information

Convertible Coupe

Packard lost $2.9 million in 1931 and a further $6.8 million in 1932. They had a profit of $506,000 in 1933 but lost over $7 million in 1934. This was mainly due to tooling up for the new 120 models. In order to survive the Great Depression, Packard ....[continue reading]

1936 Packard Model 120 vehicle information

Convertible Sedan

Chassis Num: 997 1378

In 1932, Packard attempted to produce a smaller, lower-priced companion car called the 900 Light Eight. It proved to be a disappointment, but the ongoing Great Depression deepened the need for a sensibly priced automobile that could appeal to a wider....[continue reading]

1936 Packard Model 120 vehicle information

Convertible Sedan

Chassis Num: X82412

The Packard 120 made its introduction in January of 1935 and came powered by a new straight eight that was four-fifths the displacement of the larger Eight, but making 85% of its power. Even though it was Packard's entry-level vehicle, the One Twenty....[continue reading]

1936 Packard Model 120 vehicle information

Convertible Coupe

Chassis Num: 99936125

This Packard 120B Convertible Coupe is finished in Almond Green over a tan leather interior. There is a pair of optional side mounts encased in steel cover, each topped with a mirror. There are matching removable wheel skirts that display the Packard....[continue reading]

1936 Packard Model 120 vehicle information

Club Sedan

Chassis Num: 2874116

This 1936 Packard Model 120 Club sedan and Trailer was offered for sale at the 2006 RM Auction in Monterey, CA where it was offered without reserve and estimated to sell between $100,000-$150,000. This car was found in a barn located in Vermont and i....[continue reading]

1936 Packard Model 120 vehicle information

Convertible Coupe

Chassis Num: 9991310

The Packard One Twenty series was upgraded in 1936 to the 120-B specification. The One Twenty had been instrumental in saving the Depression-strict Packard Motor Company form near obviation and providing necessary cash flow. The 120-B was introduced ....[continue reading]

Business Coupe
Chassis #: X55750 
Tourer Sedan
 
Convertible Coupe
 
Tourer Sedan
 
Convertible Coupe
 
Convertible Coupe
Chassis #: 919 249 
Convertible Victoria by LeBaron
Chassis #: X55750 
Convertible Sedan
Chassis #: X60140 
Convertible Coupe
 
Convertible Sedan
Chassis #: 997 1378 
Convertible Sedan
Chassis #: X82412 
Convertible Coupe
Chassis #: 99936125 
Club Sedan
Chassis #: 2874116 
Convertible Coupe
Chassis #: 9991310 


Concepts by Packard

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Performance and Specification Comparison

Price Comparison

1936 Model 120
$1,400-$6,800
1936 Packard Model 120 Price Range: $995 - $1,400

$3,800 - $6,400

Model Year Production

#1#2#3Packard
1941Chevrolet (1,008,976)Ford (691,455)Plymouth (522,080)
1940Chevrolet (764,616)Ford (541,896)Plymouth (430,208)
1939Chevrolet (577,278)Ford (487,031)Plymouth (423,850)24,350
1938Chevrolet (465,158)Ford (410,263)Plymouth (285,704)55,718
1937Ford (942,005)Chevrolet (815,375)Plymouth (566,128)122,593
1936Ford (930,778)Chevrolet (918,278)Plymouth (520,025)
1935Ford (820,253)Chevrolet (548,215)Plymouth (350,884)788
1934Ford (563,921)Chevrolet (551,191)Plymouth (321,171)
1933Chevrolet (486,261)Ford (334,969)Plymouth (298,557)4,800
1932Chevrolet (313,404)Ford (210,824)Plymouth (186,106)4,844
1931Chevrolet (619,554)Ford (615,455)Buick (138,965)

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