LaSalle Model 303 photo

Image credits: © LaSalle.

1927 LaSalle Model 303

The 1927 LaSalle was introduced in March of 1927. There were 10,767 produced. This was Harley Earl's first project at GM and lead to the formation of GM's Art and Colour Department. The LaSalle was produced in the Cadillac production facilities as a lower priced median car line between Cadillac and Buick.

LaSalles were offered in a full range of body styles, including Fisher and Fleetwood-built custom body designs. The roadster could also be ordered in two tone color combinations at a time when dark colors like black and navy blue were still the most familiar colors produced by manufacturers.

At the GM Proving Grounds in Milford, Michigan, William Radar and Gus Bell drove a roadster on an endurance test run of 10 hours. The car covered 951 miles at an average speed of 95.2 miles an hour. The fastest 252 laps had been run at an average 98.8 miles an hour. The test was terminated when an oil suction line fractured.

Production ended after the 1940 production model when GM realized that LaSalle was diluting sales and brand preference away from Cadillac.

Source - LeMay Museum

Related Reading : LaSalle Model 303 History

The LaSalle was formally introduced on March 5, 1927 as a four-door sedan and offered for %242685. The 303 cubic-inch was capable of producing 75 horsepower and could carry the LaSalles at speeds of 70 miles an hour. A few months after the vehicles introduction, GM modified a LaSalle Roadster and removed any non-essential elements. It was then driven by the divisions test driver, Bill Rader, who....
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1927 Vehicle Profiles

1927 LaSalle Model 303 vehicle information

5-passenger sedan
Coachwork: Fleetwood
Designer: Harley Earl

This LaSalle was shipped to a Los Angeles distributor on July 30, 1927. The car is restored to the original colors of California Red and Derby Red Medium with a Black hood.....[continue reading]

1927 LaSalle Model 303 vehicle information

Rumbleseat Roadster
Coachwork: Fisher
Designer: Harley Earl

Chassis Num: 206333

LaSalle offered eleven standard body styles, all built by Fisher, ranging in price from $2,495 to $2,975, and four custom Fleetwood models. The most expensive model - the Transformable Town Cabriolet - was priced at $4,700. Though it was a high pri....[continue reading]

5-passenger sedan by Fleetwood
Rumbleseat Roadster by Fisher
Chassis #: 206333 

Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

1927 Model 303
1927 LaSalle Model 303 Price Range: $2,495 - $4,700

Model Year Production

1932Chevrolet (313,404)Ford (210,824)Plymouth (186,106)3,290
1931Chevrolet (619,554)Ford (615,455)Buick (138,965)10,103
1930Ford (1,140,710)Chevrolet (640,980)Buick (181,743)11,005
1929Ford (1,507,132)Chevrolet (1,328,605)Buick (196,104)22,961
1928Chevrolet (1,193,212)Ford (607,592)Willys Knight (231,360)14,806
1927Chevrolet (1,001,820)Ford (367,213)Buick (255,160)16,850
1926Ford (1,669,847)Chevrolet (547,724)Buick (266,753)
1925Ford (1,669,847)Chevrolet (306,479)Dodge (201,000)
1924Ford (1,922,048)Chevrolet (264,868)Dodge (193,861)
1923Ford (1,831,128)Chevrolet (323,182)Buick (210,572)
1922Ford (1,147,028)Dodge (152,673)Chevrolet (138,932)

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