BMW OF NORTH AMERICA NAMES THE COMMUNITY U.S. HISPANIC AGENCY OF RECORD
November 3, 2015 by BMWWoodcliff Lake, NJ – November 3, 2015… BMW of North America, LLC. today announced that innovative cross-cultural agency, the community, has been named U.S. Hispanic agency of record for the company, following a competitive review. The community will be responsible for delivering strategy, creative, production, digital and social media services, as well as event activations for the BMW brand. The account will be run out of the community's Miami office. 'The decision to select the community was based on their committed senior leadership and their unique understanding of our brand,' said Trudy Hardy, Vice President of Marketing, BMW of North America. 'We are thrilled to have them join our talented roster of agencies as we continue to expand our creativity and innovation in new ways.' 'This is an incredible opportunity for our agency,' said Luis Montero, President of the community. 'BMW is a visionary, category leader who like us, understands the importance of culture in connecting with all kinds of consumers today. We are honored to have been selected and can't wait to get started.' New communications work for BMW of North America will launch in 2016.
