Keno Brothers Selected as Auction House for 2016 Elegance at Hershey

Company press release.

Provenance, Authenticity and History Combine for New Dynamic as Concours Enters 6th Year

HERSHEY, PA - Keno Brothers Fine Automobile Auctions has been selected as the Auction House for the 2016 Elegance at Hershey (www.theeleganceathershey.com), elevating the annual classic car weekend to a new level of celebration and sophistication within the three-day event. Modeled after the finest Concours programs in Europe and America, The Elegance at Hershey is a genteel garden party featuring over 70 of the world's finest hand-picked collector cars, arrayed around the classically manicured gardens of The Hotel Hershey. This year's event will be held June 10-12, 2016, with the exciting addition of the event's inaugural auction to be held on Saturday, June 11th on the hotel premises.

Under the curation of Leigh and Leslie Keno, Co-CEOs and Founders of Keno Brothers Fine Automobile Auctions (www.kenobrothers.com), The Elegance at Hershey Auction will be offering significant consignments and will be the first of the Keno Brothers auctions to align with a major Concours event, following their 'Rolling Sculpture' auction in NYC, which along with a Symposium, will be held later this month. The alignment with Hershey embarks on a three-year commitment to enhance the provenance and authenticity of a program already well-versed in the very same passions.

According to Leslie Keno, the partnership with Hershey is a perfect fit, as the two brands share a desire to broaden each of their successes within the high stakes collector car arena. 'Leigh and I had the opportunity to gain a full experience last year at Hershey, as Co-Grand Marshals and show entrants, and couldn't have been more impressed with the levels of professionalism and high caliber competition that Hershey showcased,' said Leslie Keno. The 1969 Lamborghini Miura which the identical twin brothers entered at the 2015 Elegance is being offered in their 'Rolling Sculpture' auction November 19th, with an estimated value of $800,000 - $1.6mm (www.kenobrothers.com/auctions/1969-lamborghini-miura-p400-s).

'We are proud to join such a prestigious event,' commented Leigh Keno. 'We're all about history and treasure finding - and The Elegance prides itself on the very same desires - the town alone reflects a long historic legacy and we couldn't be happier to enter a new chapter that we hope will too become a tradition.'

While the famed Brothers have been long recognized for their knowledge of arts and antiques, offering their expertise on the PBS 'Antique Road Show' for nearly two decades, they are bringing the very same expertise to automobiles, within another artistic setting. 'It's not just about the design any longer, it's also about knowing and understanding the value of originality and authenticity,' said Leigh. 'My brother and I have had a deep passion for automobiles since our childhood as our father was a car collector, and we've never lost sight of the treasures that collectible vehicles hold.'

Michael Rich, Chairman of The Elegance at Hershey, brings his own legacy to the Concours as he oversees the ever growing event which first began under his own father's tutelage and is extending each and every year. 'When the Keno Brothers approached us about aligning an auction with our annual event, it seemed like a natural next step in the growth of the overall weekend,' said Rich. 'We've gotten to know both Brothers, and the expertise and renown they bring to the table establishes an extended credibility that couldn't be purchased. We're excited to create a new addition to our show and open the channels for even more collectors to get to know everything we have to offer.'

The weekend in Hershey is a celebration of a bygone era when the automobile stirred our imaginations and quickened our hearts; and in addition to the Keno Brothers Fine Automobile Auction, will include:

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• The Grand Ascent, a vintage hill climb exhibition in the European tradition, where drivers pilot some of the finest historic race cars up the famous back road to The Hotel Hershey. Modeled on similar events such as England's Goodwood, and paying homage to ongoing events such as Mount Equinox and Pikes Peak, The Grand Ascent appeals to enthusiasts and curious spectators alike. Sanctioned by the Vintage Sports Car Club of America (VSCCA), the two-day hill climb event includes a sponsor/vendor area for marketing to participants and the general public.

• Gala Dinner and Charity Auction - this year's theme will be 'the Elegance of Speed,' and will recognize the spectacular work of famed automotive photographer Michael Furman. Proceeds will benefit the causes for which The Elegance at Hershey was founded: Finding a cure for Type 1 Diabetes by supporting JDRF and keeping the history of the automobile alive by supporting the AACA Museum and the AACA Library and Research Center.

• The Concours d'Elegance Garden Party - featuring the world's finest collector vintage and antique cars, and will also include various 'lifestyle demonstrations' and tasty samplings from The Hotel Hershey.

About Keno Brothers Fine Automobile Auctions

Keno Brothers Fine Automobile Auctions (www.kenobrothers.com) is a new venture focused on exceptional collector cars, founded by famed auctioneers and appraisers Leigh and Leslie Keno along with COO Technology and Digital Lead, Bradley Farrell, also a collector. The Keno brothers have been immersed in the world of classic cars from a very young age and have a passion for discovering unexpected rarities. They enjoy racing and rallying historic cars and have served as judges at prestigious auto events, including a decade of service with the Pebble Beach Concours d'Elegance. The company is dedicated to offering a unique online buying and selling experience, with the highest level of security and transparency throughout the purchasing process.

About The Elegance at Hershey

The Elegance at Hershey, a 501 (C) (3) organization based in Hershey, PA, was established in 2010. In its first five years, The Elegance at Hershey has donated more than $800,000 to its three charities, JDRF (Juvenile Diabetes Research Foundation), the AACA Museum and the AACA Library & Research Center. Contributions are facilitated by significant sponsor support. Together with a great team of volunteers and donors, The Elegance is excited to move forward with the 2016 event. The event will be held on June 10, 11 and 12, 2016. For additional information, visit www.TheEleganceAtHershey.com.