JAGUAR ART OF PERFORMANCE TOUR RE-IMAGINES THE TEST DRIVE FOR A NEW GENERATION IN THE DIGITAL ERA

November 17, 2015 by Jaguar

- Art of Performance Tour invites consumers to be first to drive the all-new Jaguar XE sport sedan months in advance of 2016 on-sale date, both on road and on a slalom course

- Tour participants to appear in a personalized action-packed short film, The Audition, while behind the wheel of the new Jaguar XE

- Shareable link to each personalized version of The Audition delivered instantly to participants via patent-pending VideoBridge technology

- New Facebook video functionality allows participants to upload clips of their Audition film as their profile video

- The Art of Performance Tour kicks off in Los Angeles on November 19 at Raleigh Studios and travels to six more key U.S. markets over the next six months engaging more than 10,000 potential customers

- Tour to feature full Jaguar model line-up on display including the new Jaguar F-PACE performance SUV and Jaguar C-X75 concept car from the new James Bond movie, SPECTRE, featured in Los Angeles

- All-new Jaguar XE on-sale in late spring 2016 with a starting MSRP of $34,9001

- Tour participants to be offered special incentives to reserve a Jaguar XE or F-PACE vehicle

(LOS ANGELES, CA) - November 17, 2015 - Jaguar North America today, in Los Angeles, launched The Art of Performance Tour, an unprecedented test drive and digital engagement experience to introduce the Jaguar XE compact luxury sedan to millennial consumers across the United States. The Art of Performance Tour will enable consumers to be the first in the U.S. to drive the all-new XE, months before its on-sale date, and star in a first-of-its-kind sharable short action film. Unique campaigns with Facebook and Instagram will help engage potential Tour attendees, facilitate content sharing and enhance participants' experience.

The multi-city Tour will invite consumers to get up close and personal with the new, modern lineup of 2016 & 2017 model year Jaguar vehicles, including the Jaguar XE and the brand's first performance SUV, the F-PACE.

​'The Jaguar brand has an unprecedented opportunity to make a bigger impact in the U.S. market with a new expanded line-up, more competitive pricing and the EliteCare Ownership Package2,' said Kim McCullough, Vice President of Marketing, Jaguar Land Rover, North America, LLC. 'The Jaguar XE is at the heart of this next generation of Jaguar and will be bringing an influx of new younger customers into the brand. The Art of Performance Tour will give customers across the U.S. a chance to see the entire new line-up, including the F-PACE and experience the Jaguar XE by taking the traditional test drive model and updating it for the digital era.'

---

Trending News

• Air|Water wraps up the largest Porsche gathering to hit Southern California
• Official opening of Aston Martin Residences Miami marks completion of the ultra-luxury brand's first real estate project
• The all-new Audi Q6 SUV e-tron and SQ6 SUV e-tron: UK pricing and specification confirmed
• Nissan women recognised once again in Autocar Great Women 2024
• McLaren Customer Racing teams claim race double in British GT Championship's Silverstone 500

---

LIGHTS. CAMERA. DRIVE.

The Art of Performance Tour's test drive experience celebrates Jaguar's long-standing relationship with movies. Participants will have the opportunity to star in their own two-minute, action-packed film sequence called The Audition, featuring actor Graham McTavish. In their own version of The Audition, attendees will play a rookie spy racing through a deadly gauntlet, armed only with the Jaguar XE. The Audition will be filmed in seven scenes that will be seamlessly recorded and compiled into a short video that is delivered to attendee's mobile device in real time, all through a new state-of-the-art, patent-pending technology, called VideoBridge, customized for the Tour. Newly minted test drive film stars can then upload the full video to any of their social platforms, or upload a seven-second clip to their Facebook page to establish it as their new profile video - a new Facebook feature.

After filming The Audition, consumers proceed to the main event: a high performance test drive of the new XE, both on the street and on a closed autocross course. In addition to the drive, consumers will have an opportunity to experience the full Jaguar model line-up and interactive displays throughout the Tour.

Jaguar anticipates a minimum of 10,000 consumers will experience the all-new XE first-hand over the next six months through The Art of Performance Tour and share personalized versions of The Audition with, on average, 360 friends and followers per attendee.

Timed to the start of the 2015 Los Angeles Auto Show, Jaguar kicked off The Art of Performance Tour at Raleigh Studios in Hollywood. Following today's sneak preview, the Tour will be open to Los Angeles area consumers, November 19-22. It will then travel to six other major U.S. cities throughout Winter and Spring 2016, including: San Francisco, Dallas, Miami, New York,Washington, D.C., and Chicago. Consumers can RSVP for and learn more about The Art of Performance Tour at: http://www.jaguarusa.com/rsvp.

Jaguar developed The Art of Performance Tour in partnership with Spark 44, who developed the concept, Mindshare who managed the media buy, Mindshare Entertainment, who developed and produced The Audition with Facebook's Creative Shop Studio, and Automotive Events, who developed the drive experience for the Tour in each city.

MOBILE CAMPAIGNS

Jaguar is supporting The Art of Performance Tour through an integrated campaign across Facebook and Instagram, targeting a new millennial Jaguar XE customer. Trailers for The Audition will run on both popular mobile platforms. With Instagram, there will be a one-day Marquee campaign in which Jaguar plans to reach a large number of people in the U.S.

People on Facebook and Instagram will also interact with carousel ads containing images from the film. On both Instagram and Facebook, people will receive Jaguar ads based on engagement to drive tour RSVPs and Jaguar will also build awareness of the XE and Jaguar EliteCare ownership benefits, and drive pre-orders of the XE.

NEXT GENERATION OF JAGUAR

On display throughout The Art of Performance Tour will be Jaguar's full model line-up, including the Jaguar XE, Jaguar XF, Jaguar XJ, F-PACE and F-TYPE lines. Beginning in late spring 2016, the all-new Jaguar XE will go to market with a lineup that includes Jaguar XE 20d and 35t models each in Premium, Prestige and R-Sport trim levels and available in RWD or AWD. With a starting MSRP of $34,9001, the XE will be at the heart of the compact luxury sedan market with a very strong position against competitors. The model joins one of the largest and fastest growing segments - luxury compact sports sedans - and will appeal to a new, younger millennial audience.

The 2017 Jaguar F-PACE, which debuted at the Frankfurt Auto Show in September, is Jaguar's first foray into the compact SUV segment and the ultimate family sports car. The F-PACE, starting at $40,9901, provides beautiful design, precise handling, a supple ride, luxurious interior finishes, and cutting-edge technology. The performance SUV joins the largest growing segment in the industry (performance/luxury mid-size SUV).

Both the XE and F-PACE, as well as all Jaguar MY2016 forward, will feature Jaguar EliteCare, a new 5-year/60,000 mile ownership package that includes2:

5-Year/60,000 Mile New Vehicle Limited Warranty (best in class)

- 5-Year/60,000 Mile Complimentary Scheduled Maintenance (longest in class)

- 5-Year/60,000 Mile 24/7 Roadside Assistance

- 5-Year/Unlimited Mile Jaguar InControl® Remote & ProtectTM

In addition to being the first to audition the new 2017MY XE and preview the F-PACE, consumers can place a reservation deposit for both vehicles at JaguarUSA.com. By being an early adopter, customers who place a reservation deposit will receive complementary navigation3. As an added benefit, Jaguar Financial Group4 plans to offer a First Month Payment Waiver to customers who pre-order a 2017MY XE and F-PACE vehicle5.

1 All prices shown are Manufacturer's Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Jaguar Retailer for details.

2 For complete details regarding Jaguar EliteCare coverage, please visit JAGUARUSA.COM, call 1.800.4.JAGUAR or visit your local Jaguar Retailer.

3Offer is available only to consumers who pay a Reservation Deposit. For more information regarding the Reservation Deposit please refer to the Reservation Terms and Conditions. Purchasers of the Jaguar XE or XE Premium models will receive InControl® Touch™ Navigation valued at $500. If a Jaguar XE or XE Premium is not equipped with InControl® Touch™ Navigation, purchasers will receive $500 to be applied toward the MSRP of the selected vehicle. Purchasers of the Jaguar XE Prestige or XE R-Sport models will receive $500 to be applied toward the MSRP of the selected vehicle.

4 The Jaguar word mark, the Jaguar logo, and Jaguar Financial Group are trademarks of Jaguar Land Rover Limited and any use by JPMorgan Chase Bank, N.A. ('Chase') is under license. Retail/Loan and lease accounts are owned by Chase.

5 Subject to credit approval by Chase. Additional terms and conditions apply