conceptcarz.com


 Pierce-Arrow Model 125 photo

1929 Pierce-Arrow Model 125

In 1929, Pierce-Arrow launched two new cars available on two wheelbase sizes, measuring 133- and 144-inches. Various body styles were available on top of these chassis and sales reached 9,700 examples for the Company, their best year to date. The names of these two newly introduced cars were the Series 133 and Series 144, due to their wheelbase sizes. Under the bonnet was an inline eight-cylinder engine with side-valve technology and nine main bearings. Horsepower was exceptional, measuring 125 from the 365.4 cubic-inch powerplant. The engine was mated to a three-speed manual gearbox that powered the rear wheels.

As the economic turmoil of the late 1920s and early 1930s began to show its ugly head, most luxury marque's seemed oblivious to the fact and continued to introduce large and expensive automobiles powered by mammoth engines. The pool of potential customers dwindled and many marques were forced to go the way of the dinosaur. Sales for Pierce-Arrow plummeted to 6,795 for 1930, and 4,522 for the following year. These slow sale figures seemed to fuel Pierce-Arrow's desire to continued in the luxury car market, and they introduced an improved Eight model, followed by a side-valve V12 engine in 1932.

In 1933, Studebaker who had purchased Pierce-Arrow a few years prior, was forced to sell Pierce-Arrow. The company was purchased by a group of Buffalo-based investors and Pierce continued to create and sell automobiles until 1937. The Packard Company was managing to stay afloat by creating a lower-cost line that appealed to a broader market segment and had increased revenue and sales.


by Daniel Vaughan | Jul 2007
Vehicle Profiles
1929 Pierce-Arrow Model 125 vehicle information

Brougham

Chassis Num: 2007674

Pierce-Arrow introduced the lower-priced Series 80 models to help render their poor financial health. Sadly, it did not provide the financial assistance they were seeking. A new plan was needed; more specifically, new models were required. With li....[continue reading]

1929 Pierce-Arrow Model 125 vehicle information

Roadster

Chassis Num: 2003956

This Model 133 Roadster was treated to a complete restoration in the mid-1960s. It was acquired in the late 1960s by the Harrah Collection and originally owned by Adolphus Busch, co-founder of the Anheuser-Busch breweries, and was used at his winter....[continue reading]

1929 Pierce-Arrow Model 125 vehicle information

Sedan

By 1928, despite the relative popularity of the medium priced Series 81, Pierce-Arrow still remained in poor financial health. Clearly, new models were needed, but with little money available for development, the short-term solution was a business al....[continue reading]

1929 Pierce-Arrow Model 125 vehicle information

Roadster

Chassis Num: 2005018

In 1928, the Studebaker Corporation of South Bend, IN purchased controlling interest in Pierce-Arrow. While engineering and manufacturing remained separate, the merger provided the firm with much-needed capital. A new era for Pierce-Arrow was ushered....[continue reading]

1929 Pierce-Arrow Model 125 vehicle information

Rumble Seat Coupe

Chassis Num: 2005556
Engine Num: A-7301

The new Pierce-Arrow 'eight,' introduced for 1929, weighed 100 pounds less than the prior T-head six-cylinder unit it replaced and delivered 25 percent more power from a 12 percent smaller displacement. Prices began at $2,755, making it even less exp....[continue reading]

1929 Pierce-Arrow Model 125 vehicle information

Touring

Chassis Num: A6726

With financial resources in limited supply due to the Great Depression, one short-term solution for Pierce-Arrow was a 'business alliance' with cash-rich Studebaker, whose president, Albert Erskine, had long desired to offer a true luxury model. This....[continue reading]

1929 Pierce-Arrow Model 125 vehicle information

Sedan

The Pierce-Arrow Company had been launched in 1901 and by the late 1920s was experiencing financial difficulties in a changing marketplace. The Company merged with Studebaker in 1928 and the result of the merger became obvious almost immediately.....[continue reading]

1929 Pierce-Arrow Model 125 vehicle information

Rumble Seat Coupe

Pierce-Arrow built cars of uncompromising quality from 1901 through 1938.....[continue reading]

1929 Pierce-Arrow Model 125 vehicle information

Roadster

Chassis Num: 2004504
Engine Num: 200617

Ray Rumford discovered this Pierce-Arrow Model 125 Roadster on a ranch in central Oregon. Mr. Rumford contacted Sam Merrell, who purchased the car and brought it to Beaverton, Oregon, and put it in storage until 1993. The former owner of the car tran....[continue reading]

Brougham
Chassis #: 2007674 
Roadster
Chassis #: 2003956 
Sedan
 
Roadster
Chassis #: 2005018 
Rumble Seat Coupe
Chassis #: 2005556 
Touring
Chassis #: A6726 
Sedan
 
Rumble Seat Coupe
 
Roadster
Chassis #: 2004504 

Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

1929 Model 125
$3,775-$16,000
1929 Pierce-Arrow Model 125 Price Range: $2,775 - $3,775

Model Year Production

#1#2#3Pierce-Arrow
1934Ford (563,921)Chevrolet (551,191)Plymouth (321,171)
1933Chevrolet (486,261)Ford (334,969)Plymouth (298,557)2,152
1932Chevrolet (313,404)Ford (210,824)Plymouth (186,106)2,692
1931Chevrolet (619,554)Ford (615,455)Buick (138,965)4,522
1930Ford (1,140,710)Chevrolet (640,980)Buick (181,743)6,795
1929Ford (1,507,132)Chevrolet (1,328,605)Buick (196,104)8,422
1928Chevrolet (1,193,212)Ford (607,592)Willys Knight (231,360)5,736
1927Chevrolet (1,001,820)Ford (367,213)Buick (255,160)5,836
1926Ford (1,669,847)Chevrolet (547,724)Buick (266,753)5,682
1925Ford (1,669,847)Chevrolet (306,479)Dodge (201,000)5,231
1924Ford (1,922,048)Chevrolet (264,868)Dodge (193,861)2,078

Related Automotive News

The 'First Modern Motor Car' At Bonhams

The 'First Modern Motor Car' At Bonhams

Important Pioneer Motor Car is Feature Lot of London to Brighton Sale One of the most important automotive pioneers, a 1901 Panhard-Levassor Type A2 7hp Rear Entrance Tonneau known as Le Papillon Bleu, is to be offered at the forthcoming Bonhams...
Den Hartogh Collection 100% Sold Bonhams Sells Largest Collection Of Fords In The World

Den Hartogh Collection 100% Sold Bonhams Sells Largest Collection Of Fords In The World

Today, 23 June, Bonhams sold the largest collection of Fords in the world on-site at the Den Hartogh Museum in the Netherlands. The sale was 100 by both lot and value, an astonishing result for a sale comprising more than 300 lots. The sale total...
BONHAMS £1.2 MILLION VETERAN CAR SALE TRANSPORTS BOND STREET BACK IN TIME

BONHAMS £1.2 MILLION VETERAN CAR SALE TRANSPORTS BOND STREET BACK IN TIME

Bonhams transported bidders back to the early days of motoring in its annual London to Brighton Veteran Car Run Sale, held at 101 New Bond St on 4 November. Now in its 13thth year, the event saw 90 of lots sold, realizing a total of £1.2 million, with...
BONHAMS REVEALS STAR LINE UP FOR LONDON TO BRIGHTON VETERAN CAR RUN AUCTION SALE

BONHAMS REVEALS STAR LINE UP FOR LONDON TO BRIGHTON VETERAN CAR RUN AUCTION SALE

A rare 1904 Renault Type N-B that was owned by a French family for 60 years leads Bonhams traditional London to Brighton Run Sale of Veteran Motor Cars in London on 4 November. It is estimated at £250,000-280,000. The car was one of the first four-cylinder...
Concours d'Elegance of America at St. John's : Best of Show

Concours d'Elegance of America at St. John's : Best of Show

The Concours dElegance of America, established in 1978, featured over 300 significant automobiles on the beautiful green at the Inn at St. Johns in Plymouth, Michigan. This years featured classes included Vintage Bentley, Auto Show 55, Bonneville...

© 1998-2020. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.


Vehicle information, history, And specifications from concept to production.
Follow ConceptCarz on Facebook Follow ConceptCarz on Twitter RSS News Feed

Conceptcarz.com
© 1998-2020 Conceptcarz.com Reproduction Or reuse prohibited without written consent.