ROLEX NAMED OFFICIAL TIMEPIECE OF SEBRING INTERNATIONAL RACEWAY

Company press release.

• Class-Winning Drivers To Receive Rolex Watches In March Classic

SEBRING, Fla. (Feb. 20, 2013) – Sebring International Raceway announced today that Rolex will become the Official Timepiece for Sebring International Raceway and the Mobil 1 12 Hours of Sebring fueled by Fresh From Florida.

America's oldest sports car endurance race kicks off the 2013 American Le Mans Series (ALMS) presented by Tequila Patrón on Saturday, March 16th.

'Sebring International Raceway is honored to be affiliated with the prestigious Rolex brand,' said Sebring President and General Manager Tres Stephenson. 'We look forward to what promises to be a truly special year at Sebring, and we look ahead to 2014 and the beginning of an exciting new era.'

Next year, Sebring is expected to host the unified sports car series resulting from the merger of ALMS and the GRAND-AM Rolex Sports Car Series.

Gates open at Sebring on Wednesday, March 13, for four days of racing events culminating with the 12-hour classic on Saturday. Sebring's legendary 3.74-mile circuit offers a wide variety of viewing, camping and parking options for spectators. Tickets are available online at sebringraceway.com or by calling 800-626.7223.

About Rolex- Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches, all certified as chronometers for their precision, are symbols of excellence, performance and prestige. Pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism introduced in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated manufacturing company, Rolex designs, develops and produces inhouse all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, science, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programs.