'World's Greatest Automotive Value' - The Toyopet advertised 'The measure of value for 1959 has already been set: room and comfort plus economy; Toyopet offers four-door entry convenience....the comfortable ride of a big car....and still Toyopet is inexpensive to operate and maintain. This is value unattained in any other automobile....regardless of price' - In August of 1957 two Toyopet Crown sedans were put on a ship headed for the west coast of the United Staes. These two examples were the first attempt by a Japanese auto manufacturer to enter the US market. 287 Toyopet's were sold in 1958 and in 1959 there were 976 sold. The Toyopet Crown 4-cylinder 88.7 cubic-inch engine was capable of attaining 78 mph and had a fuel rating of 23.5 mpg.
- The Toyopet Crown was the first passenger car sold by Toyota in the US
- It was the first Japanese automobile to be exported to the American mainland.
- The First Toyopet vehicle was registered in the U.S. after modifications were made to the head lights, tail lights, turn signals, and mirrors to comply with California law.
- 1958 Toyopet Crown sales totaled 287.
- The early Toyopets were underpowered for high-speed freeway travel
- Due to deficiencies of the Toyopet Crown for the American market, Toyota set about developing a car more suitable for the U.S. market, which resulted in the production ofhte highly successful 1965 Corona.