The year 1930 was pivotal for the Cadillac Motor Division of General Motors. Although the company introduced a new 16-cylinder motorcar, its venerable V-8 was still the mainstay.
The 353 series was built on a 140-inch wheelbase chassis and was powered by Cadillac's proven 353 cubic-inch V-8 motor that developed 96 horsepower. More than 50 different body styles were available on the 353 chassis.
This Cadillac was originally built for export (note the right hand drive) and was shipped to New Zealand. It returned to the United States about 15 years ago and restored at that time.
Sold for $78,100 at 2009 Worldwide Auctioneers. For 1930, Cadillac offered the Model 353 in seven closed Fisher Custom bodies, including the Convertible Coupe. The Fleetwood catalog had eleven basic bodies in many different variations, which totaled nearly 40 different choices. This vast lineup of bodystyles was necessary to Cadillac to meet nearly every desire their customers could demand. The luxury segment was very competitive, especially during the time of the Great Depression, and all marque's were doing their best to retain their customers and to keep them satisfied.
This 1930 Cadillac Series 353 V8 Convertible Coupe done by Fisher is finished in two-tone beige with orange pin striping and riding on bright orange wire spoke wheels. There is a tan canvas top, bright chrome work, and leather upholstery. There is a golf bag compartment, running board storage areas, rumble seat with rear mounted trunk, and dual side mounts.
In 2009, this Model 353 V-8 was offered for sale at the Houston Classic Auction in Seabrook, Texas presented by Worldwide Auctioneers. The lot was estimated to sell for $75,000 - $100,000 and offered without reserve. The lot was sold for the sum of $71,000, plus ten percent buyer's premium. By Daniel Vaughan | May 2009
The 353 Series Cadillacs were designed by General Motors new design chief Harley Earl, who went on to become a legendary American designer. Thanks to the new designs, Cadillac sales figures for 1929 were nearly double those of 1928.
Interestingly, this car was sold new in California by Mr. Earl's former employer, Cadillac-LaSalle dealer Don Lee. It was restored in the mid-1970's and re-restored in 2010.
All Cadillacs for 1930 were built on a 140-inch wheelbase chassis. They were powered by the famous Cadillac V-8 overhead valve motor that developed '90 plus' horsepower.
Combining that powerful motor with this sporty convertible coupe body (much lighter than a sedan or limousine) meant that the car had a rather responsive and sporty persona. Driving the Series 353 was made easier thanks to another Cadillac innovation - the industry's first synchromesh transmission.
This car was ordered by Úppercu Cadillac Company on July 30th of 1929 and delivered on October 17th, 1929 to the Brooklyn New York dealership. The car was sold new to a dentist in New Jersey. Known ownership in history from new. The car has never been shown in AACA, CCCA or concours events anywhere.Source - Blackhawk Collection
Three Position Double Cabriolet Coachwork: Kellner
For 1930, Cadillac cataloged seven Fisher and 14 Fleetwood built-to-order types available in more than three dozen distinct bodies. Discerning customers could also order a chassis to be fitted by the coachbuilder of their own choice, though less than one percent were so equipped of the 14,995 cars Cadillac sold in 1930. Parisian coachbuilder Georges Kellner et Fils prepared this aluminum-bodied, long-wheelbase three-position double cabriolet for famed banker Baron Edmund James de Rothschild.
Following his death in 1934, the car was used sparingly and stored at one of the two Chateaus Rothschild for special occasions prior to being purchased by collector James C. Leake in 1969. As Leake told Cadillac historian Yann Saunders, 'It is not a landaulet; it is what I call a double cabriolet, that is a closed car, a sedanca deville as well as an open tourer.' Leake restored the car in 1979. It was purchased by the current owner in 1998 and is the only Kellner-bodied Cadillac known to exist.
The Cadillac Eight, produced from 1930 through 1935 displaced 353 cubic-inches and was based on the 341 cubic-inch L-head unit introduced in 1928. There were 11,005 examples produced in 1930, 10,709 the following year. 2,693 examples were produced in 1932 and 2,906 the following year. 5,080 were built in 1934 and 3,209 in 1935.
There were seven closed Fisher bodies and eleven basic bodies by Fleetwood. By Daniel Vaughan | Aug 2008