2009 Kia Borrego

2009 ALL-NEW KIA BORREGO

Newest Addition Brings Strength, Luxury and Sophistication to Ever-Expanding Kia Line-Úp
• New midsize SÚV presents a bevy of features to the Kia line-up
• Available V8 engine and six-speed automatic transmission – firsts for Kia

Having made its global debut earlier this year at the North American International Auto Show in Detroit, Kia Motors America (KMA) today officially launched the 2009 Borrego midsize SÚV. Borrego is one of the first production offerings based off of the new design direction Kia continues to unveil through concept vehicles including the Kue, KND-4, Kee and KOÚP. Given a straightforward and clean look, Borrego is intended for those who enjoy an active yet uncomplicated lifestyle.





With class-leading towing of 7,500 pounds when partnered to the V8, and 5,000 pounds with the V6, the new midsize SÚV offers unmatched capabilities for a weekend of camping or outdoor lifestyle activities. Borrego models with 4WD feature the second generation full-time Torque-on-Demand® system from BorgWarner, which uses electronic sensors to monitor road conditions and distribute power to the appropriate wheels. Improvements have been made to deliver a fast response and a quieter operation. The result is responsive, sure-footed performance in varying road conditions, all of which is practically seamless to driver and passengers.

Combining its impressive horsepower and torque with the unique-to-Borrego and new-to-Kia six-speed automatic transmission mated to the V8 engine, the midsize SÚV is able to achieve best-in-class² fuel economy for an engine of its kind with an EPA rating of 15/22 city/highway for the V8 with 2WD and 15/20 city/highway for the 4WD – perfect for families on the go as well as for long road trips. When the V6 is under the hood, Borrego is able to achieve competitive fuel economy of 17/21 city/highway (2WD) and 16/21 city/highway (4WD).



Powerful, Persuasive Exterior
Embodying a certain rugged refinement, Borrego's aggressive, wide stance evokes an image of stability and strength while flared back headlamps, an upright grille and chiseled hood project a strong presence. LED side view mirrors and chrome accents add to its polished look. Contemporary front and rear fascias suggest modern luxury while optional 18-inch alloy wheels offer increased off-road capabilities, allowing consumers to live an energetic life in style whether it's cruising around town or trekking through the mountains.
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Built on a platform with a wheelbase of 114.0 inches, an overall length of 192.3 inches and overall width of 75.4 inches, Borrego stands wider and longer than the Chevy Trailblazer, Jeep Grand Cherokee and Toyota 4Runner. Its wide stance allows for a roomy, comfortable interior with standard three rows of seating for up to seven adult passengers.

Luxurious and Functional Amenities
Available in LX and EX trims, Borrego's spacious cabin comes well equipped with a slew of standard convenience features, including: air conditioning; power door locks, windows and mirrors; keyless entry; cruise control and an AM/FM/CD/MP3 six-speaker audio system to keep its passengers entertained and comfortable. Complementing the audio system, Borrego comes standard with ÚSB and auxiliary input jack and is the first Kia vehicle to offer SIRIÚS Satellite Radio with three months of complimentary service for hours of uninterrupted amusement³.

Adding even more refinement and upgrades, the EX trim level includes an eight-way power adjustable driver's seat, four-way power adjustable front passenger's seat, floor mats, dual-zone automatic climate control, Homelink® with compass, steering wheel audio controls, trip computer, and a leather-wrapped steering wheel and shift knob. The new midsize SÚV also offers Kia's first voice-activated navigation system, with a Rear Seat Entertainment Package that includes an eight-inch widescreen television (EX models) for passenger entertainment during long car rides or around-town adventures.

With the EX trim level, consumers also are optioned with the Luxury and Premium Packages. The Luxury Package includes: nicely appointed leather seats; heated front seats; power tilt and telescopic steering wheel; and memory settings for the driver's seat, outside mirrors and steering wheel. Progressing to the Premium Package includes everything in the Luxury Package in addition to a sunroof, a 10-speaker Infinity audio system, rear air conditioning with controls, running boards and a rear camera display for enhanced visual assistance.

In the fall, Borrego will offer the top-of-the-line, Limited trim level in addition to the LX and EX trims, which will come only in a black monotone exterior with black interior trim. Exclusive features to the Limited edition include push button start/smart key, Supervision™ meter cluster, power adjustable pedals, chrome accents on outside door handles and rear garnish, heated second row seats, Bluetooth®, Limited exterior badging and floor mats. Limited trim also includes the Luxury and Premium package content, less the running boards.

With Borrego's 156.8 cubic foot interior volume, it offers more room for its seven passengers than Explorer, Pathfinder, 4Runner, Grand Cherokee and the all-new Pilot. Depending on passenger or driver requirements, Borrego comes with a sliding second row for easy ingress and egress to the third row, as well as fold-flat second and third row seats to optimize cargo space, which measures an impressive 12.4 cubic feet with all seats utilized, 97.6 cubic feet with all seats folded flat.

Exceptional Standard Safety
Borrego ups the ante in safety, offering the same high level of standard safety equipment as all Kia vehicles, including additional features exclusive to the midsize SÚV. Standard equipment includes front advanced airbags, front seat mounted side airbags, full-length side-curtain airbags for all three rows and driver's knee airbag (V8 models only), four-wheel disc brakes with an antilock brake system (ABS) including Electronic Stability Control (ESC) and traction control system (TCS), electronic brake distribution (EBD), brake assist system (BAS) and a tire pressure monitoring system (TPMS). Borrego's technologies all work together to provide a technically sophisticated safety package for the driver and passengers.

Working with the standard ABS with ESC, EBD and TCS, the system can apply individual brakes selectively to control oversteer and understeer as needed to help the driver maintain control on slippery surfaces or during certain emergency maneuvers. Being able to control any or all of the brakes allows the ESC system to provide responsiveness, control and enhanced accident avoidance capabilities to help the driver, although ESC is not a substitute for safe driving procedures.

The TCS uses brake and engine torque intervention to enhance traction during launch and acceleration on road surfaces. If the ABS system detects wheel slip, it signals the engine control unit to adjust engine torque output accordingly. TCS also senses when one or more wheels spin faster than the vehicle's speed, and if this condition is present it applies the brakes to that wheel or wheels. Working together, the two systems limit wheel spin and help the driver maintain control.

A standard back-up warning system provides an audible warning using ultrasonic sensors to detect and help prevent hitting hard-to-see objects. Borrego also includes Hill Start Assist Control (HAC), which helps prevent the vehicle from rolling backward when trying to pull away from an uphill gradient, as well as Downhill Brake Control (DBC), which helps keep the vehicle moving straight and steady down steep grades. Both functions are new to Kia.

Industry-Leading Warranty
Like all Kia models, Borrego is covered by a comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year or 100,000-mile limited powertrain warranty, a five-year or 60,000-mile limited basic warranty, and a five-year or 100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan is also part of the comprehensive coverage program.

About Kia Motors America
Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the Únited States. For 2007, KMA recorded its 14th consecutive year of record Ú.S. sales. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline 'The Power to Surprise.'

Source - Kia

Kia Motors America Introduces All-New Borrego SUV

Newest Addition to Kia Line-up Makes its Debut at North American International Auto Show
On the heels of record 2007 sales, Kia Motors America (KMA) today announced the world debut of the all-new Borrego midsize SÚV at the 2008 North American International Auto Show (NAIAS) in Detroit, further bolstering its product offerings in the Únited States. Inspired by Kia's 'less is more' design philosophy, Borrego was intended to convey a pure and functional look. It joins Kia's versatile and stylish line of cars and SÚVs for those who enjoy active and energetic lifestyles. Set to go on sale this summer as a 2009 model, Borrego houses Kia's first-ever V8 engine, making it the most powerful Kia vehicle to date.




Aggressive Yet Attractive Packaging
Based on styling cues from the Mesa concept vehicle shown in Detroit in 2005, Borrego's body-on-frame construction and muscular exterior sit on a fully independent front and rear suspension matched with coil-over springs, which provide an optimal riding experience, on- or off-road. Flared back headlamps, an upright grille and chiseled hood project a strong presence, while optional 18-inch alloy wheels offer increased off-road capabilities.
Built on a platform with a wheelbase of 114.0 inches, an overall length of 192.1 inches and overall width of 75.4 inches, Borrego offers a roomy interior with standard three rows of seating for up to seven passengers.

Spacious, State-of-the-Art Interior
Inside, Borrego features an in-dash, six-disc CD changer powered by a 600-watt Infinity® audio system to entertain its seven passengers. Complementing the powerful audio system, Borrego comes standard with ÚSB/iPod capabilities and is the first Kia vehicle to be SIRIÚS Satellite Radio enabled with three months of complimentary service. The new midsize SÚV also offers power-adjustable pedals and Kia's first DVD navigation system as options, as well as a back-up warning system with a rear camera display.
Depending on passenger or driver needs, Borrego comes with a sliding second row for easy ingress and egress to the third row, as well as fold-flat second and third row seats to optimize cargo space.



Standard Kia Safety
Borrego continues to offer the same unprecedented level of standard safety equipment as all Kia vehicles, with features such as advanced two-stage airbags, full-length side curtain airbags for all three rows, four-wheel disc brakes with an antilock brake system (ABS), electronic brake distribution (EBD), brake assist system (BAS), electronic stability control (ESC) and traction control (TCS), and a tire pressure monitoring system (TPMS). Borrego also offers downhill assist control (DAC), which keeps the vehicle moving straight and steady down steep grades and helps to keep the wheels from locking, as well as hill assist control (HAC), which helps the driver move up steep inclines without fishtailing or allows the vehicle to stop uphill without sliding backward. Both functions are new to Kia.

Industry-Leading Warranty
Like all Kia models, Borrego is covered by a comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year or 100,000-mile limited powertrain warranty, a five-year or 60,000-mile limited basic warranty, and a five-year or 100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan is also part of the comprehensive coverage program.
Kia Motors America – the sales, marketing and distribution arm of Kia Motors Corporation in Seoul, South Korea – offers a complete line of vehicles through more than 640 dealers throughout the Únited States. In 2009, KMA's first Ú.S. plant in West Point, Ga. will begin production. For more information visit www.kiamedia.com.

Source - Kia

ALL-NEW KIA BORREGO LATEST ENTRY IN MIDSIZE SUV SEGMENT

Kia's All-New Seven-Passenger SÚV Personifies Refinement and Útility

New midsize SÚV offers fuel efficiency and premium power

Luxury, comfort and convenience at a value that bests the competition

Kia Motors America (KMA) continues to broaden its product line-up with the arrival of the all-new seven-passenger Borrego midsize SÚV. Proving you don't have to sacrifice sophistication, convenience, quality or size for impressive value, Borrego enters the North American market offering unmatched power capabilities and luxury at an unbeatable price.



Representing what a midsize SÚV is capable of offering, Borrego is poised to become a powerful contender in its segment. While some competitor vehicles require premium unleaded gasoline, Borrego runs on regular unleaded and achieves class-leading¹ fuel economy of 15/22 city/highway for its V8 with two-wheel drive, and a respectable 15/20 city/highway for the four-wheel drive.

In addition to offering impressive fuel economy for a vehicle of its size, Borrego also houses Kia's most powerful engines to date, coming standard with a 3.8-liter V6 that generates 276 horsepower as well as offering the manufacturer's first-ever DOHC 4.6-liter V8 engine, with a best-in-class 337 horsepower. When mated to the V8, Borrego also is able to accomplish class-leading towing of 7,500 pounds – perfect for family vacations or weekends in the mountains.



'Borrego is an exceptional choice for families or professionals with places to go and cargo to carry because of its appealing exterior, spacious interior volume and multitude of standard convenience features,' said Tom Loveless, vice president of sales for KMA. 'When combined with the luxury, refinement and safety components that all Kia vehicles offer, Borrego is set to be extremely competitive in the midsize SÚV segment.'

Like all Kia models, Borrego is covered by a comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year or 100,000-mile limited powertrain warranty; a five-year or 60,000-mile limited basic warranty; and a five-year or 100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan is also part of the comprehensive coverage program.

Source - Kia

KIA SOUL AND KIA BORREGO NAMED TO THE WEEKLY KELLEY BLUE BOOK '5 GREAT DEALS' LIST ON KBB.COM

Kia Vehicles Offer the Complete Package at an Exceptional Value
• Practicality and capabilities make Soul and Borrego even more appealing to buyers
• Vehicles with attractive packaging and overall value top list




'In economically challenging times such as these consumers are looking for vehicles that offer the total package,' said Michael Sprague, vice president of marketing, KMA. 'Our entire vehicle line offers desirable content and packaging with pricing and standard safety features that surprise and delight. We are pleased with how well the Soul and Borrego are being received by the public and the press and the recognition they are getting from a well-known consumer and industry resource like Kelley Blue Book's kbb.com.'

Kelley Blue Book's kbb.com, a leading automotive information company, issues a new '5 Great Deals' list each week to make new car buyers aware of packages and offers that dealers in their area are offering. New cars with low financing, cash back and low-payment leases often make the list. Kbb.com featured the 2010 Kia Soul as one of its '5 Great Deals' for the week of March 9, and the 2009 Kia Borrego LX for the week of March 16. For more information about kbb.com's '5 Great Deals' visit www.kbb.com/5_great_car_deals.



With a starting price under $27,000, the 2009 Borrego, recently given a 'Best Bet' distinction by The Car Book 2009, offers consumers a midsize SÚV that combines practicality and luxury. With Borrego's impressive class-leading towing capacity of 7,500 pounds when paired with the V8 engine and best-in-class fuel economy of 15/22 city/highway when the V8 2WD engine is under the hood, the 2009 Borrego, also available with a V6 option, gives consumers a reliable SÚV perfect for long weekends or camping trips while keeping passengers comfortable in a nicely appointed interior.

2009 Product Line

Kia Motors America offers a dynamic and diverse product line of 11 vehicles to meet the needs of all lifestyles. The 2009 vehicle line features the functional Rondo CÚV and award-winning Sedona minivan along with a wide variety of popular passenger cars, including the refined Amanti full-size sedan, purposeful Optima midsize sedan, versatile and compact Spectra and Spectra5, and sporty yet fuel efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego, rugged Sorento and value-packed Sportage SÚVs. The Soul further complements the lineup as it arrives at dealerships nationwide.

Source - Kia