APOLLO VREDESTEIN: RECOGNITION FOR CONSISTENT COMPETITIVENESS
June 6, 2016 by Apollo VredesteinApollo Vredestein, the tyre designer and manufacturer with over 100 years of history, proves its position as a market leader developing high-end products for a global market, by boasting a consistent trend of achievements. Apollo Vredestein's high performance summer tyres, the Giugiaro-designed Ultrac Vorti and Sportrac 5, have once again done well in this year's European tyre tests: the Sportrac 5 took top honours in the 2016 ADAC test, but both tyre models continue to garner a string of 'recommended' and 'highly recommended' awards in 2015/2016 Auto Zeitung, ÖAMTC and Swiss TCS along with the ACE and Sport Auto tests. Apollo Vredestein's summer tyres are regularly described as 'very balanced…', 'top marks on wet roads…', and 'very good in the dry'. As part of the company's ongoing efforts to enhance its image, reputation and credibility among the 25-45 age group, a simple but powerful online campaign, #ROCKTHEROAD, was launched in conjunction with Dutch DJ Hardwell (voted world number 1 DJ by DJ Magazine in 2013 and again in 2014). The campaign expresses visually and aurally the pure joy of driver, machine and road in perfect harmony; launched in October 2015 with the video 'United we stand - Vredestein Remix', the track was created using Vredestein tyre data and inspired by the passionate performance of race driver Carmen Jorda (development driver for the Renault F1 Team). #ROCKTHEROAD continues to gain traction with the launch of the new Ultrac Satin summer tyre at the 2016 Geneva Motor Show. The Ultrac Satin features tread and sidewall designed by Giugiaro; its clean features belie a high-performance function focused on safety and comfort served by an adapted profile and specially-tailored structure. The Ultrac Satin launch is accompanied by the latest #ROCKTHEROAD video and music track by DJ Hardwell featuring Jake Reese's vocals and - once again - racing driver Carmen Jorda. Since its very recent launch, the video has received over 4.6m views on YouTube™. Visit www.vredestein.com for information.
posted on conceptcarz.com
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