1935 LaSalle Series 50

Considering the Great Depression, 1935 was a pretty good year for the LaSalle marque in terms of sales. The prior year the company had sold 7,195 examples; in 1935, a total of 8,651. The numbers would continue to rise in the years to come, with 13,004 units sold in 1936 and 32,000 sold in 1937.

The post-Great Depression era was a difficult one, resulting in many marque's dropping the prices on all of their vehicles or adding additional paint schemes, numerous options, and many incentives in order to create a sale. Packard introduced its One-Twenty line, and Lincoln had its Zephyr, which was strong competitors in the low-cost luxury market.

The base price of the LaSalle in 1935 was around $1500. Few styling changes had occurred over the prior years. A two-door and four-door 'trunk-back' sedan body style was added to the line. Horsepower rose slightly, from 90 to 95.

The L-head, eight-cylinder engine displaced 248 cubic inches, and had five main bearings, mechanical valve lifters, and Stromberg Duplex downdraft carburetors. It used a three-speed, selective, synchromesh transmission with a single plate dry disc clutch. Hydraulic brakes were located on all four wheels. The wheelbase measured 120 inches and had a length of 200 inches.