Image credits: © IDEA.

2009 IDEA ERA Concept

The I.D.E.A. Institute created a concept in 30 days last May in celebration of their 30th Anniversary. It was a stunning design that showcased the Turin based firms ability as engineering and design consultants. Next month, at the Geneva Motor Show, I.D.E.A. will present the next version of the roadster dubbed the I.D.E.A. ERA Concept.

The gorgeous roadster has exotic gull-wing doors, an open-top, two-tier trunk, and a tubular-frame chassis. According to their press release, 'I.DE.A Institute's new show car ERA is a roadster designed for pure driving pleasure through the instinctive pencil strokes of the designer on a blank page. Its smooth curves come to life from taut yet harmonious lines which give the car its elegant yet powerful appearance. Its simple interior, composed of a visible tubular structure, expresses the car's pure essential nature typical to sports car.'

More details are expected shortly.


By Daniel Vaughan | Feb 2009

2009 IDEA Concepts

Concepts by IDEA



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