VOLKSWAGEN REVEALS 'RIVAL ROAD: GTI v. GLI,' A NEW VIRTUAL EXPERIENCE
July 20, 2016 by Volkswagen
•Golf GTI and Jetta GLI are pitted against one another in captivating new game and live remote-control races on massive, custom-built track
• 'Rival Road: GTI v. GLI' is available at www.rivalroad.com; game is optimized for mobile and can be played on desktop via the Rival Road microsite.
• Fans can get behind the virtual wheel of a Golf GTI or Jetta GLI for a friendly showdown on who can travel farthest on an obstacle-filled course; top-scoring entrant in the Rival Road Contest could win a trip to Fastivus 2016.
• Virtual game to culminate in live remote-control (RC) car races, hosted by Volkswagen team drivers Tanner Foust and Scott Speed, on massive custom-built RC set.
• Live event to be streamed in real-time on https://www.twitch.tv/rivalroad. Fans can tune in to support their teams and vote on obstacles to impede opponents.
Herndon, VA (July 20, 2016) — Volkswagen of America, Inc. today launched 'Rival Road: GTI v. GLI,' a virtual experience and game that fuels friendly competition between fans of two of Volkswagen's most popular enthusiast vehicles, the Golf GTI and Jetta GLI. Eligible players that enter the Rival Road Contest could win a trip for two to the Fastivus 2016 track event in California. The game can be played now at www.rivalroad.com.
The virtual rivalry is brought to life, as the competition culminates in live remote-control (RC) car races, pitting #TeamGTI against #TeamGLI, on a massive, custom-built, obstacle-filled track. Races will be hosted by professional Volkswagen race car drivers Tanner Foust and Scott Speed on July 26 and 27 in Washington, D.C., and live streamed at https://www.twitch.tv/rivalroad. Fans can tune in to support their favorite team and vote on obstacles that will be raised from the track to thwart opponents. The RC Golf GTI and Jetta GLI vehicles will be operated by professional RC drivers.
'The Rival Road experience introduces a fun way to amplify the friendly competition between the iconic Golf GTI and Jetta GLI performance models,' said Vinay Shahani, Vice President, Marketing, Volkswagen of America, Inc. 'While both cars are equally fun-to-drive, they each offer distinctive appeal, and we are excited to allow the fans to crown the winner of this rivalry.'
Online Game Experience
The 'Rival Road: GTI v. GLI' is optimized for mobile and can be played on desktop via the microsite. The object of the game is to achieve distance, while dodging obstacles on the course. Fans can support #TeamGTI or #TeamGLI by choosing to race in either model, competing against players from the opposing team, and earning points for distance travelled. For eligible fans that enter the Rival Road Contest, points count toward cumulative scores for #Team GTI or #Team GLI, depending on the team the player has chosen to join.
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The team with the highest score at the start of the races on July 26 and 27 will receive a competitive advantage at the live races each day. Gamers can play 'Rival Road: GTI v. GLI' until 10:30pm ET on July 27. Eligible players can also enter the Rival Road Contest for an opportunity to win a trip for two to Fastivus 2016 in California this August, and the opportunity to sit shotgun in a hot lap with Tanner Foust or Scott Speed.* The Rival Road Contest participant with the highest individual score in a single Game will be announced on July 27 at the live event. * NO PURCHASE NECESSARY. Void where prohibited, in AK, HI and outside 48 contiguous US and D.C. Must be legal residents of 48 contiguous United States (and D.C.), ages 21+, with a valid driver's license. Contest ends 7/27/16 at 10:30pm ET. Total ARV of all prizes: $3560. For official 'Rival Road: GTI v. GLI' Contest rules and eligibility visit: http://rivalroad.com/official-rules. Live Remote Control (RC) Car Races Volkswagen brings the 'Rival Road: GTI v. GLI' game to life with a massive, custom-built, obstacle-filled, closed course, where professional RC drivers will operate remote control Golf GTI and Jetta GLI vehicles, earning points for speed and laps completed. The event will be live streamed at https://www.twitch.tv/rivalroad, from 5:30–11pm ET on July 26 and 27. There will be nine races each day. #TeamGTI and #TeamGLI fans can help their respective teams take top honors by tuning in to the live stream and voting on obstacles, including a 'fast track', 'bump & jump', and 'rotation stations' that activate on the track to hinder the opposing team. 2016 Golf GTI & 2016 Jetta GLI The 2016 Golf GTI and 2016 Jetta GLI both offer 210-horsepower (achieved with premium fuel) and are equipped with a 2.0-liter TSI® turbocharged and direct-injection EA888 four-cylinder engine, for a compelling blend of value, performance and practicality. About Volkswagen of America, Inc. Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, CC, Eos, e-Golf, Golf, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan and Touareg vehicles through approximately 652 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.
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