2010 Lotus Elise SC Hertz

Lotus Cars Limited, the sportscar subsidiary of Group Lotus plc is delighted to announce a marketing co-operation agreement with the car hire company Hertz Italiana and to supply Lotus cars for its rental business in Italy.

Now driving enthusiasts, fans of the Lotus brand and those who want to drive cars from one of the finest sportscar marques in the world will be able to hire a Lotus Elise directly from Hertz Italiana S.p.A.
Lotus Elise SC sportscars will be available to hire from key Hertz centres throughout Italy from middle of July.




Mr. Andrea Manni, director of the official Lotus dealer, ‘Lotus Rome' said, 'For many, to drive a Lotus is to fulfill a lifelong dream and now, thanks to Lotus and Hertz Italiana S.p.A. this dream can be realised for a longer period than just a quick test drive at a Lotus dealer. We expect some drivers who hire an Elise or Exige from Hertz Italiana S.p.A to visit a Lotus dealership afterwards, as once you have experienced the exciting and adrenaline fueled capabilities of a Lotus, there is no turning back!'

Ing. Giuseppe Caminiti, Fleet Director for Hertz Italiana said: 'We launched the Hertz Fun Collection last year to give our customers the possibility to drive the cars they have always dreamt of driving. The Lotus Elise SC is one of these dream cars and by including it in the Hertz's Fun Collection our customers have an opportunity to drive a real sportscar. We are honoured to be able to work with Lotus and are delighted that Lotus has created personalised versions of the Elise SC especially for Hertz.'



About Lotus
The main operating subsidiary of Group Lotus plc is Lotus Cars Limited, which has two operating divisions - Lotus Engineering and Lotus Cars. Lotus Engineering is an internationally recognised automotive engineering consultancy based in Norfolk, ÚK. Global facilities include those in Michigan (ÚSA), Kuala Lumpur (Malaysia), China and offices in Germany.

Lotus Engineering provides comprehensive and versatile consultancy services to many of the world's OEMs and Tier 1 suppliers, offering a full engineering service from initial concept and project design through development and integration of the complete vehicle to meet all worldwide markets and customers to full production. This includes third party 'niche vehicle' engineering and manufacture worldwide.

Lotus Cars builds world class, prestige, high performance sports cars for sale in 37 countries. These include the iconic Lotus Elise, and the Exige and Europa. Lotus' latest model, the Lotus Evora, goes on sale from Spring 2009. Lotus is a global high-tech company, expanding rapidly and committed to driving forward technology for both Lotus Cars and its Engineering clients, spearheading research into such areas as hybrids, electric vehicles and renewable fuels.

About Hertz
Hertz is the world's largest general use car rental company, operating from approximately 8,000 corporate locations in 145 countries. Hertz is in its 90th year of delivering quality car rental solutions to leisure and corporate customers.

Product and service innovations such as Hertz #1 Club Gold, Hertz Worldwide Online Check-in, specially designed NeverLost satellite navigation systems, Hertz in-car DVD Entertainment and unique cars offered through the company's Prestige, Fun and Green Collections, set Hertz apart from the competition.

Source - Lotus