MG FORGES AHEAD WITH TAKING THEIR CARS TO THE PEOPLE

August 10, 2016 by MG Motor UK Limited

With an aggressive network development and sales plan in place for 2016, MG Motor are covering plenty of ground ensuring as many people as possible get a look at their cars.

MG's events team have a full programme mapped out showcasing the popular supermini, the MG3, and the newly launched SUV, the MG GS, in popular UK destinations and events likely to draw in high footfall. Last week alone, the MG team were present at Snetterton supporting the Dunlop MSA British Touring Car Championship (BTCC) team as well as taking part in the BBC Children in Need event CarFest North, both popular events for families. Radio 2 DJ Chris Evans, who organises the event, even visited the MG stand taking part in the Racing Bug, MG's remote-controlled racing game, and left his mark by autographing the event unit.

Matthew Cheyne, Head of Sales and Marketing for MG, said: 'It's important that, as well as supporting our growing dealer network with product placements, we continue with our national programme of taking the cars to the people. We relish the challenge to showcase our products, allowing people unfamiliar with the MG brand to have a good look at the cars we're now producing.

'We get fantastic feedback on both the MG3 and our new MG GS – both packed with features. People are really impressed with the spec and trim levels they can have for their money across the range so it works really well having the cars seen by masses of people in one place.'

MG Motor recently achieved record growth in July and are determined to reach 5,000 sales by the end of the year. Dealers joining the network are already seeing the success the national team bring to them through events such as BTCC and CarFest North etc. showing a positive interest in the new models MG are producing.

About MG Motor

The iconic British MG brand can trace its history back to 1924 and is world famous for making stylish cars that are fun to drive and own and are sold at remarkably affordable prices. Modern MGs, which are designed, engineered and finally assembled in Longbridge, Birmingham, continue this long and rich MG tradition.

MG Motor UK currently has three models, all of which are designed and engineered at Longbridge, Birmingham: the MG3, MG6 and the manufacturer's first SUV, the MG GS. Several more models are planned for the immediate and longer-term future.

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The MG GS is MG Motor UK's first SUV. The MG GS is a family, fun, affordable car. With bags of space, a 1.5 turbo petrol engine, the option of manual or 7-speed dual-clutch transmission (DCT) and tons of spec for as little as £14,995, this SUV certainly stands out amongst others in its class.

The MG6 is a medium-sized fastback offering fantastic dynamic handling, high levels of interior comfort and a tremendously spacious cabin area with a cavernous boot. The MG6 won the category '£17,500 and under' in the Caravan Club Towcar of the Year Awards in 2015. It also won the 2014 Auto Express Driver Power Best Handling Award and in 2016 was voted the third best family car and retained its reputation for handling by winning a silver award in the national public survey.

The MG3 is a new generation supermini which brings fun and style to this sector of the market at very affordable prices. The super-fun car was voted fifth best supermini in the Auto Express Driver Power survey. The 1.5-litre petrol-powered car can also be personalised, so owners have the option of giving their car their own style-statement.

MG was voted the fifth best manufacturer in the UK in the Auto Express Driver Power Awards in 2016. MG was the fastest growing brand in Britain in 2014 as shown by official figures issued by the Society of Motor Manufacturers and Traders. Currently MG has the fastest growing network of dealers in the UK as sales continue to surge.