DODGE DRAWS TENS OF THOUSANDS TO THE FIRST-EVER LEGAL STREET DRAG RACING ON WOODWARD AVE WITH ROADKILL NIGHTS FESTIVAL .

August 22, 2016 by Dodge

◾Woodward Avenue transformed into drag strip for first-ever legal street racing for Roadkill Nights Powered by Dodge

◾More than 30,000 performance enthusiasts participate in the second-annual free car festival

◾Top four Dodge body and Dodge powered cars won total prizes worth $19,000

◾First place winner Mike Moran, of Taylor, Mich., wins top prize of $10,000

August 20, 2016 , Auburn Hills, Mich. - Woodward Avenue in Pontiac, Mich., transformed into a drag strip for the first-ever legal street racing during the second annual Roadkill Nights Powered by Dodge on Friday, Aug. 19. Building on the huge success of last year's premiere event at the Pontiac Silverdome, Dodge and TEN: The Enthusiast Network muscled their way onto historic Highway 1 – Woodward Avenue – for nine hours of drag racing. Performance enthusiasts traveled from as far away as Kansas and Alabama to race for a total cash purse of $19,000.

'From a Dodge perspective, this was an absolutely epic event,' said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. 'Performance is more than a set of numbers, it's an attitude. More than 30,000 performance enthusiasts, triple the number that attended of last year, showed up to be a part of this incredible event – the first-ever legal drag racing on Woodward. Roadkill Nights is a tremendous opportunity to connect with our fellow performance enthusiasts, embrace those who are already Dodge owners and give potential owners a chance to get a real feeling what Dodge is all about.'

More than 350 street-legal cars hit the specially prepped 1/8-mile drag strip on Woodward Avenue between Rapid Street and South Boulevard to compete in high-powered drag racing for cash prizes. In addition, more than 1,000 cars rolled in for a show 'n' shine car show. Fans also lined up for thrill rides in Dodge Charger SRT Hellcats, Challenger SRT Hellcats and Dodge Vipers on a drifting course with professional drivers.

Mike Moran of Taylor, Mich., won the top cash prize, $10,000, when his 1969 Dodge Charger powered by a 5.6-liter twin turbo Gen 2 HEMI® V-8, sped to a winning finish in an old-school grudge-style drag race.

About Dodge Brand

The Dodge brand is America's mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the 'mainstream performance' brand and SRT is positioned as the 'ultimate performance' halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

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From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand's full lineup of 2016 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2016 model year, customers will be able to drive the new 2016 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the Dodge Dart, Durango, Grand Caravan and Journey, including the Crossroad model, and its flagship, the Dodge Viper.