2010 Chevrolet Camaro Chroma Concept

It looks like the custom creation of a tuner shop, but the Camaro Chroma simply demonstrates how carefully selected accessories available through Chevy dealers can create a look like nothing else. The Camaro Chroma is based on an SS/RS model in Summit White and uses a combination of current and not-yet-released components, including:
• A new silver stripe package





• 'Blade' rear spoiler (future product)

• Summit White ground effects package



Accessory front grille with body-color outer frame (future accessory)
'With its silver graphics on the Summit White paint, this car has a tailored, tone-on-tone appearance that is simultaneously racy and subdued,' said Todd Parker, design manager, GM Accessory Studio. 'It is a sophisticated-looking car that is easily duplicated by any customer, because all of the parts are available to build it.'

From a performance standpoint, the Camaro Chroma's standard LS3 V-8 engine is equipped with current accessories, including a performance intake, shorty headers and performance exhaust system. There's also a Victory Red engine cover and a Hurst short-throw shifter for the six-speed manual transmission, as well as red-painted Brembo brake calipers.

Inside, the black-and-grey leather seats feature red accent stitching, as do the shifter boot, floor mats and door trim. Accessory inserts for the dashboard and door panels (in silver) are also included as available accessories.

'What's great about the Camaro Chroma is it speaks to the almost unlimited possibilities that the accessories offer,' said Parker. 'You can build your Camaro mild or wild, but build it your way.'

Camaro Extravaganza: Chevrolet Hits The SEMA Show With Five Inspired Concepts Of The Red-Hot Sports Coupe

Chevrolet unveiled five dramatic Camaro concepts at the annual automotive aftermarket extravaganza known as the SEMA Convention, each representing a different vision of style, personalization and performance.

The Camaro concept vehicles include:

• A race-ready, twin-turbocharged V-6 concept built for talk show host and auto enthusiast Jay Leno

• The Camaro Synergy concept that reveals a new, limited-production exterior color for spring 2010 and is accented with a number of production accessories and custom touches

• The Camaro Chroma, an SS-based concept with a number of future accessories

• The Camaro Dusk, which incorporates current and proposed accessories to create a contemporary tuner aesthetic

• Camaro Graphics, highlighting six proposed accessory graphics packages, with online voting by the public to gauge interest in potential future production of one or more of the packages.

'During the annual SEMA Convention, the popularity of a new car can be easily judged by the number of ‘tuner' versions used by various companies to showcase their latest products; and the Camaro is our runaway hit this year, with countless examples displaying everything from mild styling accessories to wild performance modifications,' said Brent Dewar, vice president, Global Chevrolet Brand. 'We're thrilled by all the creative ideas, but especially proud of the cars we developed in-house. They represent modern interpretations of the Camaro that could easily be created by owners using the accessories offered by Chevrolet.'

Many of the Camaro accessories can be ordered through Chevy dealers for installation at the time of the vehicle's purchase. This allows customers to personalize their cars to their exact wishes, with installation handled by the dealer and the cost rolled into the monthly payments.

Source - Chevrolet