2011 Ford Fiesta

2011 FORD FIESTA: FUEL-EFFICIENT, PROGRESSIVE DESIGN OFFERS VERSATILITY, PERSONALITY

•The all-new Ford Fiesta features an expressive, vibrant design, with sharp reflexes and a global track record that will redefine Ú.S. small car customers' expectations
•Fiesta offers 15 class-exclusive technologies, adding luxury and convenience usually found in vehicles at significantly higher price points
•Fiesta is projected to deliver best-in-class highway fuel economy of 40 mpg, with a responsive 1.6-liter DOHC I-4 engine, advanced PowerShift six-speed automatic transmission and Electric Power Assist Steering (EPAS)
•Designed to be versatile, personal and adaptable, Fiesta is expected to deliver best-in-class safety, convenience and connectivity with segment-exclusive SYNC® voice-activated communications system, an expressive color palette and available graphicsLOS ANGELES, Dec. 2, 2009 – Ford's hot-selling new Ford Fiesta will deliver more than just great looks and top fuel economy of any vehicle in its segment when it goes on sale in North America next year. The 2011 Fiesta – available in four- and five-door body styles – also will set a new small car benchmark for safety, connectivity and powertrain technology.




'Customers are savvy. They want expressive cars that deliver not just great fuel economy but also high quality, new technologies and a fun driving experience,' said Mark Fields, Ford president of The Americas. 'We plan to answer the call with Fiesta; an all-new vehicle in North America we hope will set a new standard for small cars.'

Fiesta is the next milestone under the ONE Ford plan to design and develop vehicles that meet the differing needs, wants and expectations of customers around the world. More than 500,000 Fiestas have already sold to customers in Europe and Asia.



'Fiesta was developed with customers, not just for them,' said Derrick Kuzak, group vice president for global product development. 'Fuel economy, spirited performance and efficient use of space are universal desires, across global markets – and Fiesta delivers.'

The anticipated new Ford Fiesta arrives in North America with strong consumer awareness, thanks to the Fiesta Movement program. With 100 social media mavens chronicling their experiences of driving European market Fiestas on American roads, Fiesta has generated more than 675,000 Flickr views and more than 5.5 million YouTube video views.

Kinetics and aesthetics
Kinetic design imparts a sense of movement – even while standing still – harmonizing character elements to reflect global Ford identity, enabling Fiesta to project its own air of confidence, style and individuality. Fiesta targets a youthful 'design progressive' mind-set, a consumer group that values style and diversity as worthy assets.

'These influential, prospective Fiesta customers relate to the design philosophy of ‘energy in motion' because it reflects their personal outlook and lifestyle,' said Kevin George, Fiesta design manager.

Úp front, Fiesta sports the global Ford face, centering the Blue Oval badge on the grille over the signature inverted trapezoid lower grille opening. These subtle cues engender familiarity across the portfolio, providing aesthetic linkage between the distinctive new Taurus, the fuel-efficient midsize Fusion and the bold Fiesta.

Adding eyes to the Fiesta face are sweeping, elongated headlamps that frame and connect the hood to muscular, sculpted front fenders. Available in sporty five-door hatchback or four-door sedan body styles, Fiesta provides ample space for occupants and their gear.

At the rear of the car, many design elements merge, including the chamfered rear liftgate glass, the low roofline sweeping into a spoiler and dramatic taillamps with honeycomb detailing mounted high in the five-door's corners. Muscular rear quarter panels, wrapped tightly, draw the eye to the wheels and Fiesta's confident stance.

The Fiesta design is further enhanced with a choice of nine vivid new colors. From Bright Magenta through Lime Squeeze to Blue Flame, Fiesta's broad color palette – more available colors than any other segment competitors – instills vibrant individuality.

Inside Fiesta
Fiesta is as dramatic on the inside as it is on the outside. Boldly sculpted surfaces, contrasting colors and comfortable, supportive materials make the interior as individual as the driver.

The instrument panel centerstack – focal point of the new Fiesta interior – was designed to feel as useful and familiar as the keypad on a mobile phone.

The North American Fiesta features first-row bucket seats with a 60/40 split second-row seat. Cloth or leather seating surfaces vary by trim level offering comfort, style and individuality. High series Fiestas also offer leather with sporty contrast accent color piping.

Soft, sculptured surfaces and the centerstack layout provide the Fiesta with a sense of harmony. Intuitive switchgear placement, comfort zone seating and available ambient lighting allow a driver to maximize the mood with seven complementary colors – switchable among three levels of intensity – for interior accent lighting.

And Fiesta keeps it green; 25 percent of volume-series SE seat fabric inserts are comprised of recycled content.

Fun, with fuel efficiency
Fiesta's flowing sculpted hood covers a 1.6-liter DOHC I-4 engine with an estimated 119 horsepower and 109 ft.-lbs. of torque. Spirited performance and fuel-efficient economy are signature attributes with the Fiesta expected to deliver best-in-class fuel economy at 40 mpg.

Fiesta's advanced 1.6-liter engine features Twin Independent Variable Camshaft Timing (Ti-VCT) allowing the engine to be downsized for fuel economy while continuously optimizing camshaft phasing for throttle response, performance and flexibility.

Big results from a small package are possible with several new technologies in this new global engine, including an advanced new front end accessory drive (FEAD) belt with stretchy dynamics to improve the engine's thermal dynamics. The elasticity in this new drive belt eliminates the need for a belt tensioner and contributes to overall fuel economy.

Fiesta features a standard five-speed manual transaxle with gear ratios selected to offer spirited off-the-line performance and exceptional fuel economy for drivers who desire three pedals and a stick shift to maximize driving experience.

Specially tuned front struts, bushings, dampers, stabilizer bars and a rear twist-beam axle keep Fiesta sure-footed and firmly planted. Sporty, European driving dynamics prevail.

Automatically game-changing
An available all-new North American industry-exclusive PowerShift six-speed automatic transmission combines the responsive performance and fuel economy of a manual transmission with the convenience of a traditional automatic in one advanced, dual dry-clutch package.

'Fuel economy leaders have traditionally been manual shift models,' said Pierro Aversa, team leader for transmissions. 'Fiesta changes the game by offering an advanced PowerShift six-speed automatic that delivers maximum fuel economy.'

Twin internal clutches keep the PowerShift in constant mesh, always optimizing for maximum responsiveness or fuel efficiency, depending on input received from the driver's foot on the accelerator pedal.

This 'dry' transmission operates with sealed internal lubrication, reducing internal friction and adding to Fiesta fuel economy. The lack of pumps and hoses reduces under-hood complexity, saves weight and also contributes to fuel efficiency.

PowerShift has been proven in Ford's European market and will redefine North American small car segment expectations for responsive shifting and fuel efficiency.

Power steering conserves fuel
For confidence-inspiring on-road dynamics, Fiesta features Electric Power Assist Steering (EPAS) which reduces complexity while saving weight and fuel. (concept carz) This advanced system is speed-sensitive – providing optimized assist based on speed, cornering forces and acceleration or deceleration.

Ford is aggressively moving to EPAS across its product lineup. The system already is available in several Ford, Lincoln and Mercury nameplates, and by 2013 nearly 90 percent of Ford's lineup will offer this fuel saving technology.

EPAS also includes Pull-Drift Compensation to help Fiesta track true regardless of road crown or side wind conditions. In addition, active nibble control helps detect and compensate for tire balance irregularity. Both features – enabled by EPAS – are class-exclusives.

Strength, safety, quality and quiet
More than 50 percent of Fiesta's welded body structure is made from high-strength steel, with ultra-strong boron steel used in several critical areas. This rigid body shell contributes to Fiesta's confident road-holding, best-in-class occupant safety and quiet composure.

Fiesta safety is enhanced by an array of features including dual-stage first-row air bags, a class-exclusive driver's knee air bag, side air bags and side curtain air bags. AdvanceTrac® with ESC (Electronic Stability Control) is standard on Fiesta, along with seat belt pretensioners, rear door child safety locks and a Safety Canopy® system.

Tested and proven on virtually every continent where you can drive a car, Fiesta arrives with proven quality and customer readiness.

'For North America, the global Fiesta was tweaked, not re-designed or re-developed.' said Steve Pintar, chief engineer. 'We built on the success of the European Fiesta and are really proud of how little has changed.'

Fiesta NVH (noise, vibration and harshness) control is taken to a new level of quiet for this segment, helped in part by a specially laminated, class-exclusive windshield that was chosen to help absorb and contain noise. Engine noise is subdued by a hood blanket, with enhanced door seals keeping wind noise minimized.

Special padding behind the instrument panel and foam baffles mounted inside the pillars keeps Fiesta quiet. Even the headliner material was specified for its sound-deadening qualities.

Much of Fiesta's sound-absorbent materials are comprised of recycled content, helping to conserve resources as it preserves peace and quiet. In addition, Fiesta aerodynamics contributes to both NVH control and fuel efficiency.

Features and functionality
From class-exclusive automatic climate control to a standard aux input, Fiesta offers customers a number of standard and available features that increase convenience and add connectivity. Among them is Ford SYNC®, integrating a driver's mobile phone with Fiesta's onboard, voice- activated communications and entertainment system.

Fiesta also offers keyless entry and push button start, a feature unique within the segment. Drivers of all sizes can adjust the tilt-and-telescoping steering wheel to suit their individual preferences. Reflecting Fiesta's versatility and adaptability, adjustable cup holders can accommodate Red Bull cans and Big Gulps along with every container size in between.

Fiesta also features Ford's EasyFuel® Capless Fuel-Filler System, a North American industry- exclusive, as standard equipment.

Fiesta sales success
Fiesta is continuing its sales momentum as Europe's No. 2-selling car and Ford of Europe's top-selling vehicle, helping increase Ford's share in Europe's main 19 markets. More than 500,000 Fiestas have been sold since the car was launched last autumn. In Europe, the Fiesta name has long been synonymous with outstanding drive quality, design and value. It's winning enthusiastic media reviews in Asia. Now, the all-new Fiesta offers North American consumers a stylish, fuel-efficient alternative.

Source - Ford

2011 FORD FIESTA MAKES 'EXPLOSIVE' ENTRANCE INTO NORTH AMERICA ON JIMMY KIMMEL LIVE! TONIGHT

•The all-new Ford Fiesta makes its debut on national television with an 'explosive' entrance on ABC's Jimmy Kimmel Live!
•Since its kickoff in May, the Fiesta Movement has resulted in more than 80,000 hand-raisers
•Ford's first global car sets a new world standard in the segment when it arrives at dealerships this summer
•Further strengthening Ford's car lineup, Fiesta delivers style, technology, fuel economy, craftsmanship and top performance in the segment
LOS ANGELES, Dec. 1, 2009 – The high-octane energy surrounding the debut of Ford's all-new 2011 Ford Fiesta continues tonight on Jimmy Kimmel Live! when Fiesta 'explodes' onto the popular ABC television late-night comedy show. The Fiesta will make its debut in one of Jimmy Kimmel's signature skits.




'At Jimmy Kimmel Live!, we love innovations and big ideas, so when our partner, Ford, came to us and said that they wanted to work with us on a big idea to introduce the Fiesta to America, it was music to our ears,' said Douglas DeLuca, co-executive producer. 'We pride ourselves on providing content solutions for partners who believe in what we can deliver creatively.'

For the past six months, 100 young trendsetters have been test driving and living with the European version of Fiesta in the Únited States. They have been traveling as 'Fiesta agents' on special missions, creating and posting online content about their experiences and their impressions of the car, resulting in more than 80,000 hand-raisers.



The Fiesta Movement will culminate in an awards celebration, expected to be the world's largest corporate tweetup, honoring the agents beginning at 8 p.m. EST tonight at the Palladium Ballroom in Hollywood, on the eve of the 2009 Los Angeles Auto Show.

Fiesta sales success
Fiesta is continuing its sales momentum as Europe's No. 2-selling car and Ford of Europe's top-selling vehicle, helping increase Ford's share in Europe's main 19 markets. More than 500,000 Fiestas have been sold since the car was launched last autumn. In Europe, the Fiesta name has long been synonymous with outstanding drive quality, design and value. It's winning enthusiastic media reviews in Asia. Now, the all-new Fiesta offers North American consumers a stylish, fuel-efficient alternative.

Source - Ford

2011 FORD FIESTA'S GLOBAL KINETIC DESIGN TRANSLATES DRIVING DYNAMICS INTO SHEET METAL

•The all-new Ford Fiesta employs kinetic design to impart driving dynamics; sporty Euro-style five-door and four-door models offer vibrant colors and looks, generous space
•Fiesta's bold design delivers a smooth aerodynamic shape that increases fuel efficiency while minimizing noise, vibration and harshness (NVH)
•Fiesta keeps it green, with recycled seating inserts and sound-absorbent content
LOS ANGELES, Dec. 2, 2009 – The 2011 Ford Fiesta arrives in North America, delivering a design that builds on Ford's global kinetic design theme. True to its heritage, the new Fiesta for North America retains many of the expressive design characteristics that have earned the car accolades around the world.




Kinetic design language was introduced with the Iosis concept vehicle, representing an expansion of Ford's design portfolio. Fiesta brings this fresh, emotionally-compelling aesthetic to the North American small car market.

'That's good news for customers,' said Kevin George, Fiesta design manager. 'Across international Fiesta markets, customers tell us they want a car that speaks to them,' he §äid. 'The Fiesta was designed to elicit an emotional response from the customer by creating a design that succinctly interprets the dynamic act of driving.'



'The global team spent considerable time developing sculptural surfaces, giving Fiesta a unique identity, added Callum. 'The design is a reflection of today's Blue Oval, while confidently pointing to the future.'

Sweeping, multi-element headlamps gracefully reach toward Fiesta's A-pillar, giving the car a confident – yet instantly recognizable – expression. The diagonal flowing headlamp shape signifies motion and the dynamic act of driving even when parked. Prominent wheel arches reflect muscularity, athleticism and confident handling.

'The five-door hatchback says ‘sporty' in a distinctly European way,' George §äid. 'The four-door sedan uses kinetic design language to bring a forward-looking aesthetic to a more traditional profile.'

The five-door Fiesta retains the global grille opening, while the four-door employs Ford's North American signature three-bar look. Continuity is reinforced by the familiar Ford logo centered in each variation along with the shared trapezoid opening of the lower grille, connecting Fiesta to other products in the Ford portfolio.

Aero hero
A standard spoiler sweeps rearward from the top of the five-door Fiesta's liftgate, while the four-door offers an available spoiler at the trailing edge of the trunk lid. Both spoilers provide aesthetic and aerodynamic benefits.

Further benefits from aerodynamic tuning include a front chin spoiler with a smooth lower air deflector, directing airflow underneath and around Fiesta to reduce drag. Body-mounted, as opposed to sail-mounted sideview mirrors, reduce drag and wind noise. Fiesta represents an emotionally compelling yet aerodynamic form with a coefficient of drag as low as 0.33.

Vibrant hues
Fiesta comes to North America in a wide palette of colors that express its kinetic design language and driving dynamics. Yellow Blaze metallic tri-coat and Red Candy metallic tinted clearcoat are premium paint options beyond a standard array of hues that include Lime Squeeze metallic, Bright Magenta, Blue Flame metallic, Monterey Gray metallic, Tuxedo Black metallic, Ingot Silver metallic and Oxford White.

Interior kinetics
The Fiesta interior also delivers aesthetically on the promise of its exterior looks. Just as the exterior imparts motion, the interior is place where the dynamic act of driving is performed.

Designed to invoke the same familiarity and usefulness as a cell phone's interface, the car's centerstack represents the focal point of the car, and houses switches, audio and HVAC controls.

Cloth and leather seating surface alternatives harmonize with contrasting environment colors to make Fiesta's interior a modern home. Series-level variations offer accents including contrast piping for leather arrays. Rich blacks, cashmeres and plum interior hues subtly remind drivers that small and fuel efficient does not have to mean a compromise of style and good looks.

For additional interior color accents, available ambient lighting allows mood shifts among seven color choices. Fiesta interior fabric inserts include 25 percent recycled material allowing green sensibility to prevail regardless of exterior color.

'Fiesta is going to be a game-changing product for North America,' said George. 'Fiesta will be a dynamic, premium small car that elicits an emotional response from both observer and driver.'

Source - Ford

SÚMMARY
* Fiesta Movement agents kick off Chapter 2. In the first mission, Fiesta becomes the agents' passport to explore what makes their city buzz. Agents will create a wallscape mural that doubles as a guide to their top 10 favorite places in their city
* Once each map is completed, it will be highlighted through a variety of media. Followers will be able to attend an event at one of the selected locations with other Fiesta Movement fans
* The 2011 Ford Fiesta goes on sale this summer offering best-in-class fuel economy, 15 class-exclusive technologies and personalization, all in a small car package

Source - Ford

NEW FORD FIESTA OFFERED IN BOTH FOUR- AND FIVE-DOOR BODY STYLES WITH MORE FEATURES AND TECHNOLOGY

* Kinetic design cues provide Ford Fiesta with its dynamic look
* The innovative PowerShift six-speed automatic transmission is introduced for the first time in a Ford small car in Asia, providing best-in-class fuel efficiency and excellent driving performance
* Two E20-capable petrol engine choices will be offered – 1.4-litre and 1.6-litre
* Bluetooth, ÚSB and iPod connectivity, as well as a voice control system, are unique to this segment in select models
* Quality features of new Fiesta include remote keyless entry and a tilt steering wheel as standard
* New Fiesta is available in five-door hatchback and four-door sedan body styles
BANGKOK, Thailand, March 25, 2010 – Internationally acclaimed with more than half a million units sold worldwide, Ford's popular Fiesta compact is set for another debut at the 31st Bangkok International Motor Show. The unveiling of the four-door Fiesta in ASEAN follows a whirlwind series of introductions for Ford's global compact that started in Europe one year ago and has progressively moved across the world.




Available in four- and five-door body styles, the new Fiesta will include a choice of two E20-capable petrol powertrains and a comprehensive list of features for safety, connectivity and technology.

The new Ford Fiesta will be available in Thailand at all Ford showrooms in August.



Fiesta, with Ford's kinetic design elements, imparts a sense of movement even when the car is standing still and reflects confidence, style and individuality.

'Fiesta customers relate to the design philosophy of 'energy in motion' because it reflects their personal outlook and lifestyle,' said Kevin George, Fiesta design manager.

Úp front, the familiar Ford face includes the signature inverted trapezoid lower grille opening centred with the Blue Oval badge. Additional cues include sweeping, elongated headlamps that frame and connect the hood to muscular front fenders.

At the rear, where many of the design elements merge, Fiesta stands out from the crowd with chamfered rear lift gate glass, a low roofline sweeping into a spoiler and dramatic tail lamps with honeycomb detailing mounted high in the five-door's corner. Fiesta's muscular rear quarter panels, wrapped tightly over the wheels, project a bold, confident stance.

The design features that set Fiesta apart on the outside also contribute to the dramatic, inviting interior. Boldly sculpted surfaces, supportive materials and contrasting colours combine to make the interior as individual as the driver.

The instrument panel centrestack – a key component of the Fiesta interior – is designed to feel as familiar and useful as the keypad on a personal communication device. Intuitive switchgear, comfort zone seating and available ambient lighting are just some of the interior features customers will find useful in the new Fiesta.

Fun and fuel efficient
Whether it's the standard 1.4-litre manual or available 1.6-litre equipped with Ford's six-speed PowerShift automatic transmission, Fiesta delivers on both spirited performance and fuel efficiency. Vehicles with PowerShift also get Electronic Stability Program (ESP) and traction control as standard.

The standard I-4 is more than capable with 69 KW at 5750 rpm, while the larger 1.6-litre engine provides 87 KW at 6000 rpm. Combined fuel economy ratings, to be announced during the introduction of the new Fiesta, are expected to be among the class leaders when the model goes on sale.

The 1.6-litre engine utilises Twin Independent Variable Camshaft Timing (Ti-VCT) that optimises camshaft phasing for exceptional throttle response, performance and flexibility across the rpm range.

With both the manual and automatic transmissions, gear ratios have been selected to provide spirited acceleration characteristics

Drivers opting for the larger engine also will benefit from the new PowerShift six-speed automatic transmission that combines the responsive performance and fuel economy of a manual with the convenience of an automatic that is preferred in busy urban traffic. Often found in larger, more premium cars, the availability of a six-speed automatic in a small car signals Ford's commitment to offer the latest vehicle technology across a spectrum of passenger cars.

Fiesta is the first Ford small car in the region to be equipped with the PowerShift six-speed automatic transmission. (posted on conceptcarz.com) The six-speed combines the sportiness of a manual transmission and, with six forward gears, allows the engine to run at reduced speeds for better fuel economy and less wear and tear on the engine.

Strong, safe and quiet
Fiesta's confident road-holding capabilities and quiet composure are the result of a rigid body structure that has been strengthened in many critical areas. More than 50 percent of the structure uses high-strength steel with ultra-strong boron steel adapted in several key structure points.

Front rails, beams and the integrated body reinforcement ring, including the 'A' and 'B' pillars, are designed to protect occupants in the event of a side impact.

The steels are lightweight and contribute to superior structural efficiency. Less weight in the structure also helps contribute to improved fuel economy.

Safety is enhanced with a standard driver airbag on all models.

Connectivity
Inside the new Fiesta, the audio system has been designed with personalisation in mind. All models are equipped with MP3 and AÚX-in connections for personal devices, as well as CD players. Four speakers are offered as standard, while the top model is equipped with six speakers. Bluetooth capability and a voice control system are available in select models, and unique to this segment.

Noise, Vehicle Harshness tuned perfectly
Specially tuned front struts, bushings, damper stabiliser bars and a rear twist-beam axle provide sure-footed performance and comfort throughout the driving range. All models also include standard anti-lock brake and electronic brake distribution for even braking and superior control in panic stop situations.

Regardless of rural road conditions or heavy urban traffic, customers also will notice higher levels of road and noise isolation due to the use of a special, class-exclusive, laminated windshield that absorbs and helps contain noise. Engine noise is contained with a hood blanket, while door seals help reduce wind noise. Fiesta also benefits from special padding behind the instrument panel and foam baffles mounted within the pillars.

The result is best-in-class occupant safety and a quiet cabin environment free from harsh road inputs.

Remote keyless entry and a tilt steering wheel are among the standard features included in the new Fiesta.

Full range of colours available
A full rainbow of colours will be available for Fiesta models. The colour palate includes Black Mica, Cool White, Highlight Silver, Metropolitan Gray, Sparkling Gold, Phantom Blue, True Red, Aurora Blue and Chili Orange.

Long associated with outstanding drive quality, design and value in Europe, the new Fiesta will provide consumers in Thailand with a stylish, road-capable, fuel-efficient choice in just a few short months.

Source - Ford

FORD DRIVES INTO BANGKOK MOTOR SHOW WITH HOT NEW FIESTA, CUTTING EDGE DISPLAYS AND SPECIAL OFFERS

* Thailand debut of internationally-acclaimed new Ford Fiesta that will be built locally at AutoAlliance Thailand's Rayong plant
* Two E20-capable petrol engine choices will be offered – a 1.4-litre and a 1.6-litre
* The 1.6-litre model comes with an industry-exclusive six-speed PowerShift automatic transmission – a first-time application in Ford's small cars in Asia
* Driver-airbag and ABS breaking system is standard on all models
* Bluetooth, ÚSB and iPod connectivity, and a voice control system are unique hi-tech gadgetry in this segment
* A stunning and world-renowned 'Quick Change Show' will be performed for the first time in ASEAN to celebrate the Fiesta reveal
* 'Feel the difference' with the full Ford lineup that includes special Focus, Escape, Everest and Ranger models

BANGKOK, Thailand, March 25, 2010 – Ford Motor Company's new Fiesta sedan makes its ASEAN debut at the 31st Bangkok Motor Show. Two models of the Thailand-built global compact – a Highlight Silver four-door sedan and a Chilli Orange five-door hatchback – take centre stage at the automaker's display, kicking off the show that runs from March 26-April 6.



The new Fiesta also will be the first Ford in ASEAN available with an advanced new six-speed dual-clutch PowerShift automatic transmission. (posted on conceptcarz.com) This is the first time that Ford's PowerShift gearbox is applied in small cars in Asia. The six-speed PowerShift will deliver the fuel efficiency of a manual gearbox with the convenience and ease of a premium automatic transmission, as well as shift smoothness, unmatched power and torque, and best-in-class fuel efficiency.

The new Fiesta features a number of passive and active safety systems, including the Electronic Stability Programme (ESP), which is standard on all PowerShift models. A driver-side airbag and ABS breaking system with Electronic Brakeforce Distribution (EBD) are standard equipment on all models.



'The new Fiesta has been making waves wherever it's sold around the world and it will certainly make its mark in this growing segment in Thailand and ASEAN. Customers will love it for its kinetic styling, driving dynamics, fuel efficiency and advanced technology,' said Saroj Kiatfuengfoo, senior vice president, Ford Thailand.

Slated for introduction in Thailand in the third quarter of 2010, the new Fiesta will be built locally at AutoAlliance Thailand's new ÚSD 500-million passenger car production facility in Rayong.

'The exciting Fiesta will be exported throughout the entire ASEAN region, as well as Australia, New Zealand and South Africa, further demonstrating Ford's commitment to grow our business profitably in the region,' added Saroj.

With more than 500,000 sales across the globe since its introduction last year, the new Fiesta has proven to be one of Ford's most popular models. Available in both four- and five-door configurations in Thailand, Fiesta provides an excellent balance for customers looking for a traditional sedan or the flexibility provided with a hatchback. Both models provide generous interior proportions and can easily accommodate five adults comfortably.

On the exterior, Fiesta's exclusive kinetic design is bold and expressive. With pronounced wheel arches, the Fiesta is well planted and conveys motion even while standing still.

Visitors to the Ford stand can view a Fiesta cutaway of the body shell display, which highlights the numerous efforts behind making Fiesta one of the safest compacts on the road. It includes various types of ultra-high and high-strength steel – which are colour-coded to show where they are used in the structure of new Fiesta – helping to deliver superior crash protection and safety.

To celebrate both the Fiesta hatchback and sedan reveal, a world-renowned 'Quick Change Show' will be performed at the Ford stand during the first weekend of the Bangkok Show – on March 26-28 – with professional artists putting on their dazzling and magical routine for the first time ever in ASEAN.

The Ford stand will also feature the complete lineup of Ford vehicles in Thailand, including accessorised versions of every nameplate.

Ford Focus models on display at the Bangkok show will include a new 'Finesse' trim package. A special matte-black 'Monster' Focus with black wheels also will be shown at the show.

Both Ghia and Sport Focus models, equipped with TDCi 2.0-litre diesel engines, can be viewed at the Ford stand.

Ford also will display a Ranger Hi-Rider XLS, which will be fitted with special accessories, including side steps, bed liner and attractive 'Hi-Rider XLS' graphics.

Fans of sport utility vehicles will be able to interact with accessorised versions of the Ford Escape and Everest at the show.

Visitors can get detailed information on vehicle specifications, special options, promotions and pricing on all models at the Ford stand.

Ford also will unveil consumer incentive programmes on selected models:

* Ford Focus (all Benzene models): 20% down payment, 48-month instalment payment, 1.99% interest and free one-year first-class insurance
* Ford Ranger: 25% down payment, 48-month instalment payment, 1.99% interest and free one-year first-class insurance
* Ford Everest and Ford Escape: 25% down payment, 48-month instalment payment, 2.29% interest and free one-year first-class insurance

In lieu of the one-year first-class insurance, buyers can opt for a free five-year scheduled maintenance programme.

Source - Ford