Image credits: © BMW.

2010 BMW 7 Series

New Diversity in the Luxury Class: the BMW 7 Series in the 2010 Model Year.

Munich. Following its successful introduction into the market, the new BMW 7 Series is further expanding its position in 2010 as the most innovative model series in the luxury segment. New drivetrain and equipment variants emphasise both the driving pleasure and the outstanding efficiency of BMW's top-class luxury saloon.

The BMW 740d to be introduced in autumn, for example, will for the first time feature a new straight-six diesel engine with BMW TwinPower Turbo Technology and maximum output of 225 kW/306 hp. The second diesel model in the range, the BMW 730d, underlines its status as the world's most economical and lowest emission model in the luxury class by a further reduction in both fuel consumption and CO2 emissions as well as optionally available BMW BluePerformance Technology. Hence, BMW now offers yet another production model already fulfilling the EÚ6 emission standard today.

These innovations in the BMW 7 Series model range ensure truly thrilling diversity in the prestigious luxury segment. Including the new top-of-the-range BMW 760i and BMW 760Li with their twelve-cylinder power units, the BMW 7 Series is now available in three gasoline and two diesel variants.

2010 BMW 7 SeriesBMW's intelligent xDrive all-wheel drive will also be introduced in the BMW 7 Series for the first time in the 2010 model year, yet another new feature entering the market in autumn 2009 being the M Sports Package available on all models in the BMW 7 Series.

World debut: six-cylinder diesel engine with BMW TwinPower Turbo Technology in the BMW 740d.

The new diesel model in the BMW 7 Series is characterised by spontaneous and supreme traction and pulling power combined with outstanding efficiency. The BMW 740d features a newly developed six-cylinder power unit, an all-aluminium engine boasting BMW TwinPower Turbo Technology and common-rail direct fuel injection with piezo-injectors operating at an injection pressure of up to 2,000 bar.

The charge system follows the Variable Twin Turbo principle and is made up of two turbochargers of various size perfectly matched to one another and therefore operating either individually or together as a team, depending on the driver's power and performance requirements. High-pressure fuel injection ensures particularly precise dosage of fuel optimising both the car's efficiency and the emissions coming from the engine.

The new power unit delivers maximum output of 225 kW/306 hp and peak torque of 600 Newton-metres/442 lb-ft maintained consistently between 1,500 and 2,500 rpm. This gives the BMW 740d a level of performance so far only provided by far larger power units, now combined with the superior economy typical of a BMW straight-six diesel.

Vital Stats and Specifications
Vital Stats
Engine : 4.4 L., 8-cylinder
Power: 400 hp
Torque: 442 ft-lbs

Engine : 6.0 L., 12-cylinder
Power: 544 hp
Torque: 553 ft-lbs

6-speed Automatic, 8-speed Automatic
The BMW 740d accelerates from a standstill to 100 km/h in 6.3 seconds and is limited electronically in its top speed to 250 km/h or 155 mph.

Average fuel consumption of 6.9 litres/100 kilometres in the EÚ test cycle (equal to 40.9 mpg imp) and a CO2 emission rating of 181 grams per kilometre, finally, mark new records for efficiency in this performance class.

2010 BMW 7 SeriesBMW BluePerformance making ongoing: BMW 730d fulfils the EÚ6 emission standard.

The cutting-edge diesel engines in the current range allow BMW to introduce further models already fulfilling the future EÚ6 emission standard today. BMW is therefore consistently increasing its leadership in the introduction of exhaust emission management technology able to fulfil this strictest European standard planned for the future.

Following the BMW 330d already introduced in autumn 2008, the BMW 730d may also be equipped as an option with BMW BluePerformance Technology. On the BMW 730d with BMW BluePerformance the diesel particulates filter and the oxidation catalyst likewise featured as standard are supplemented by an NOx storage catalyst. As a result, exhaust management in this new 180 kW/245 hp six-cylinder diesel already reduces nitric oxides to the standard not coming into force until the introduction of EÚ6 in the year 2014.

The introduction of BMW BluePerformance Technology has no influence on the fuel consumption and CO2 emissions of the BMW 730d, which are in-deed being further reduced once again in the 2010 model year. Modifications on the engine and the drivetrain reduce the average fuel consumption of the BMW 730d determined in the EÚ test cycle to 6.8 litres/100 kilometres (equal to 41.5 mpg imp), with the CO2 emission rating moving down to 178 grams per kilometre. As a result the BMW 730d is further expanding its leading position as the most efficient saloon in the luxury segment.

Like all other model variants, the BMW 730d owes its outstanding efficiency to superior engine technology as well as the powerful impact of BMW EfficientDynamics naturally featured as standard. Just how fuel-efficient a vehicle may be in the use of energy the driver of a BMW 7 Series will see in future not only on the fuel gauge, since the instrument cluster will be supplemented as of the 2010 model year by a recuperation indicator.

2010 BMW 7 SeriesA graphic display next to the current fuel consumption indicator in the lower half of the rev counter presents the generation of electric power in overrun and while applying the brakes, the blue arrow being activated as soon as Brake Energy Regeneration feeds energy into the on-board network without any fuel being consumed in the process.

BMW 750i xDrive and BMW 750Li xDrive: double debut for xDrive in the BMW 7 Series.

BMW already offers an intelligent all-wheel drive system in the BMW X models as well as the BMW 5 Series and the BMW 3 Series, promoting both driving dynamics as well as driving stability and traction. With its special features, BMW xDrive has indeed already made BMW the world's most successful manufacturer of all-wheel-drive cars in the premium segment. And now the range of cars with BMW xDrive is being enlarged once again.

Starting in the 2010 model year, BMW xDrive will be available for the first time also in the BMW 7 Series. In the BMW 750i xDrive and the BMW 750Li xDrive this permanent, electronically controlled all-wheel drive ensures appropriate distribution of the power of 300 kW/407 hp generated by the V8 with its BMW TwinPower Turbo Technology, thus catering for all demands in every situation.

Through a power divider with an electronically controlled multiple-plate clutch, xDrive feeds exactly the right amount of power in every situation to the axle which, through its wheels, has the best grip on the road. Precise and quick control of this power distribution gives BMW's all-wheel-drive luxury saloons truly supreme and outstandingly safe driving behaviour under all conditions.

Through its dynamic operation, xDrive also helps to give the new luxury performance models with this technology the neutral behaviour in bends and supreme tracking stability so typical of an all-wheel-drive BMW. In bends more drive power is fed to the rear axle in order to make the car even more nimble and avoid any understeer.

In the process the operation of xDrive is based on the steering angle pre-determined by the driver. While, when driving smoothly in a straight line, the front-to-rear power split is 40:60, up to 80 per cent of the drive power goes to the rear axle in a bend, ensuring spontaneous steering behaviour precisely following the actual radius and course of the bend. Then, when leaving the bend, the distribution of drive power returns to normal in the interest of maximum traction when accelerating again in a straight line.

M Sports Package featured for the first time in the BMW 7 Series.

The BMW 7 Series is characterised not only by its powerful design, supreme comfort and innovative features, but also by dynamic engines and superior suspension technology as well as fascinating, sporting performance. Indeed, no other sedan in the luxury segment offers such a dynamic driving experience of this calibre and quality.

Now this particular forte of the BMW 7 Series may be further accentuated for the first time by a BMW Sports Package setting further highlights both out-side and within the car for even greater Sheer Driving Pleasure and a truly unique look.

2010 BMW 7 SeriesThe M Sports Package comprises an Aerodynamics Package as well as additional chrome trim on the specially designed front and rear aprons, illuminated M entry trim and BMW Individual High-Gloss Shadow Line.

In combination with the M Sports Package, the customer also has the choice of exclusive paintwork in Carbon Black Metallic, apart from six other body colours all available as an alternative.

The dynamic look of the car is rounded off by 19-inch M light-alloy wheels in double-spoke design featuring different-sized tyres front and rear. As an option there are also 20-inch M light-alloy wheels in double-spoke design, again with different tyre sizes front and rear.
And last but not least, electronically controlled BMW Dynamic Drive also comes in the M Sports Package for the BMW 7 Series.

Sports seats with leather upholstery, the M leather steering wheel with multi-function buttons and the M footrest underline the active character of this luxury performance saloon also within the passenger compartment. BMW Individual roof lining in anthracite and interior trim in fine-grain aluminium round off the interior ambience with its focus on sporting performance.

The BMW 760i and the BMW 760Li, finally, come with BMW Individual roof lining in alcantara anthracite as well as high-quality wood trim.

The BMW M Sports Package is available for all models in the BMW 7 Series with both normal and extended wheelbase.

Source - BMW
2010 BMW 7 Series
• Supreme motoring culture and luxurious comfort in perfection: The new BMW 760i and BMW 760Li twelve-cylinders mark the pinnacle of the fifth-generation BMW 7 Series. Superior powertrain technology, generous space and comfort, and unique features all round create an incomparable driving and travelling experience impressively confirming BMW's leading position in the global market of luxury performance cars. Two body variants and a wide range of customisation options provide a huge margin of freedom for enjoying the exclusivity of this twelve-cylinder luxury saloon in your own, very personal style. Together with the BMW 760i, the BMW 760Li with its wheelbase extended by 140 millimetres or 5.5' and particular emphasis on rear-seat comfort is also entering the market as the absolute climax in motoring luxury.
• The newly developed V12 power unit with BMW TwinPower Turbo technology, High Precision Injection and double-VANOS infinite camshaft adjustment delivers maximum output of 400 kW/544 hp from engine capacity of 6.0 litres and develops peak torque of 750 Newton-metres/553 lb-ft from just 1,500 rpm. A masterpiece in modern engine technology, the all-aluminium twelve-cylinder power unit stands out through its effortless surge of power, unique acoustic and vibration-damping qualities, and a level of efficiency never seen before in this performance class. Naturally, both the BMW 760i and the BMW 760Li comply in full with the EÚ 5 emission standard.
• Both the BMW 760i and the BMW 760Li come with brand-new eight-speed transmission featured in these outstanding models for the first time. With its innovative gearset configuration, the new transmission offers additional gears while maintaining the dimensions and weight of a conventional six-speed automatic. This makes the eight-speed automatic transmission an ideal match for the power and performance characteristics of the new twelve-cylinder, bringing out the comfort and dynamic qualities of the V12 in particular style. And at the same time the new transmission enhances the all-round efficiency of the car to an even higher standard never seen before.
• The BMW 760i and the BMW 760Li both represent the stylish presence, superior sportiness and precise elegance of the BMW 7 Series in particularly exclusive style. The outstanding highlights of these very special models include the extra-wide, slightly concave chrome frame as well as powerfully contoured bars in the BMW kidney grille, 19-inch light-alloy wheels, the V12 model designation on the chrome-plated gill elements, an additional chrome bar at the rear as well as twin tailpipes in rectangular design.
• Detailed refinements add yet a further exclusive touch to the modern and luxurious interior ambience. The special features exclusive to these very special models include stainless-steel entry trim with an illuminated V12 model designation, the instrument panel finished in nappa leather and highlighted by elegant stitching, the roof lining and sun visors in alcantara as well as high-quality burr walnut interior trim of the most exclusive standard.
• Offering generous freedom of space, the wide range of standard features as well as innovative comfort and entertainment options enhance the grand touring experience particularly on the rear seats. The BMW 760Li comes with individually adjustable single seats at the rear, kneeroom of 208 mm/8.2' and headroom of 988 mm/38.9' setting up new records even in this demanding segment. Standard equipment on both models features highlights such as four-zone automatic air conditioning, the BMW Professional navigation system, comfort seats, Park Distance Control and Automatic Soft Close on the doors. Additional enjoyment is added by optional features such as the multi-channel audio system, a DAB double tuner, a DVD system at the rear, an additional iDrive Controller serving to mastermind entertainment, telecommunication and navigation functions from the rear seats, active seat ventilation, massage seats as well as the contoured sliding roof optimised for excellent noise control and highly attractive design.
• The BMW 760i and the BMW 760Li come as an option with the full range of features from BMW ConnectedDrive, including driver assistance systems such as Cruise Control with Stop & Go, a High-Beam Assistant, Lane Change Warning, Lane Departure Warning, Speed Limit Info, BMW Night Vision with detection of individual persons, Side View and a back-up camera. Further features offered by BMW ConnectedDrive are BMW Online, BMW Assist, BMW TeleServices and unrestricted use of the internet in the car as well as the Extended Emergency Call function with automatic determination of the car's current location.
• Suspension technology unique even in the luxury class gives both the BMW 760i and the BMW 760Li truly fascinating performance and, in particular, unparalleled comfort. Both models come with a double-wishbone front axle, the Integral-V rear axle exclusive to BMW, hydraulic rack-and-pinion steering with on-demand management of the power assistance pump and Servotronic. Significant features coming as standard are Dynamic Damping Control including Dynamic Drive Control as well as Dynamic Drive anti-roll stability. The BMW 760Li comes additionally with air suspension and self-levelling on the rear axle, and as an option, both models are available with Integral Active Steering.
• Maximum occupant safety is guaranteed by the optimised structure of the body in conjunction with a wide range of passive safety systems interacting with one another and masterminded by electronic management. These include three-point inertia-reel seat belts on all seats, frontal and side airbags, head airbags at the side, crash-activated headrests at the front, runflat tyres as well as a Tyre Defect Indicator. The BMW 760i and the BMW 760Li come as standard with bi-xenon dual headlights including a daytime lights function provided by corona rings as well as foglamps and Adaptive Brake Lights. Adaptive Headlights with a Bending Light function, variable light distribution and adaptive headlight range control are all available as options.

Source - BMW
Typically the leader when it comes to introducing the latest and greatest BMW has to offer, the 7 Series is a line of luxury vehicles that has been in production since 1977. BMW's flagship, the 7 Series is only offered as a sedan or extended-length limo. The 7 Series tends to showcase the most futuristic technologies and design offerings before the regular lineup receives them.

Remaining true to its original character from the beginning, the 7 Series has always been the ideal choice for the wealthy car buyer in the market for a roomy and elegant sedan. Set apart from the competition, the elite 7 Series continues to deliver the refinement and power that the German automaker is always known for.

The first 7 Series Luxury offering from BMW was the 1977 E23, and the replacement to the E3 large sedan. This first-generation 7 Series was designed to directly compete with the Mercedes-Benz S-Class and was the largest sedan BMW had ever built. Riding a 110.0-inch wheelbase, the E23 measured 191 inches long, 71 inches wide and had a height of 56 inches. With over 285,029 models built during its ten-year lifespan, the BMW E32 7 Series eventually replaced the E23 in 1986.

Assembled in Dingolfing, Germany, the E32 was launched in 1986 and ran until 1994. Riding on a 111.5-inch wheelbase, the successor to the E23 was 2 inches longer, 1.2 inches wider and 1 inch shorter. Weighing in at 3,790 pounds, the luxurious E32 offered exceptional luxurious like a wine cooler, integrated phone and fax machines, double-glazing and traction control system. The E32 also featured a system that kept the windscreen wipers firmly pressed to the glass at high speeds by automatically increasing spring pressure. This car was also offered in an 'L' extended wheelbase version with more rear leg room that the standard model.

Initial engine options were all six-cylinder petrol like the earlier generation, but by 1987 a V12 engine was introduced. The first V12-equipped 7 Series had a 5.0-liter engine that pumped out 296 hp. The base engine in 735i and 735iL models was a 208-hp 3.4-liter inline six-cylinder engine offered for most of the cycle. Standard was a four-speed automatic transmission while a five-speed manual was also available. In 1993 the 282 hp 4.0-liter V8 engine replaced the inline-6 yielding the 740i and 740il. Through the entire run the 750iL was offered. The

Replacing the E32 was the BWM 7 Series E38 in 1994. Assembled in Germany and now Toluca Mexico, the E38 rode on a 115-inch wheelbase, and had an increased length of 196.2 inches, a width of 73.3 inches and a height of 56.5 inches. Launched on February 17, 1994, the E38 was the first 7-series offered with a diesel engine, and the first to offer optional five-speed automatic transmission. Regarded by many 7 Series enthusiasts as the 'finest era' for the 7 Series, the third generation featured much less technology to distract the driver and focused more on the sleek classic lines BMW was famous for. In 1998 the Dynamic Stability Control system debuted across the entire lineup.

The third generation lineup included the standard-wheelbase 740i sedan, the long-wheelbase 740iL and 750iL. Powering the 740s was a 282 hp 4.4-liter V8 engine while the 750iL had a 5.4-liter V12 capable of 326 hp. All of the models came with a five-speed automatic transmission.

Showcased on the new E38 was Xenon headlights, and an integrated satellite navigation system, for the first time offered by a European car manufacturer. Making its big screen debut in 1997, the E38 750i was featured in the James Bond movie, Tomorrow Never Dies. An E38 735i was also featured in The Transporter, driven by Jason Statham in the 2002 movie.

Introduced in 2001 was the fourth generation of the 7-Series, the E65. Proving to be the most controversial version due to its extreme styling and iDrive user problems, the E65 still broke many records and became the best-selling 7-Series model ever, especially after it's 2005 update. Considered by many to be the most radical version, the fourth generation eschewed the more traditional exterior styling cues and instead favored more aggressive devilish looks. Many BMW enthusiasts were unhappy with the look and considered it abrasive and even unrecognizable as a BMW 7 Series. A 2006 revamp certainly helped the design, but the model was definitely not winning any beauty awards at the time.

The first BMW to be powered by hydrogen was the Hydrogen 7. This fourth generation would be the first time that specific chassis codes were used for each version, with the E65 standing for the standard wheelbase model, the E66 as the long-wheelbase model, the E67 as the armored high security model, and the E68 as the Hydrogen 7l. In 2002 there was only a V8 offered, but following that year the lineup would always include a eight- and 12-cylinder engine mated to a six-speed automatic transmission.

From 2002 through 2005 the 745i and 745Li came equipped with a 325-hp 4.4-liter V8 engine while the 750i and 750Li that succeeded them came with a 360-hp 4.8-liter V8 engine. The performance stayed mostly the same for the 745's and 750s since the 750's were marginally heavier. With a capability of 438hp, the 760Li had a 6.0-liter V12 engine that was offered from 2003 on. From 2004 through 2006 BMW also offered a short wheelbase 760i version.

The interior of the fourth-generation featured an all-in-one system called iDrive, which controlled climate, navigation and audio all in a single console-mounted dial and a central display. Unfortunately the system required a steep learning curve that many drivers found confusing. iDrive continues to be upgraded throughout the years. Though its design was radical, the 7 Series of this generation still offered an excellent driving experience and offered innovative features like adaptive shock absorbers, self-stiffening antiroll bars and self-leveling air springs.

Launched in November 2008, the fifth generation of the 7-Series was a complete redesign and continues to be in production today. The first 7-series where all of the engines are turbocharged, the FO1/F02 became the first 7-series offered with an 8-speed automatic transmission and all-wheel drive. The only engine not turbocharged is the Asian-market 730i and 730Li variants. The five models offered this generation include the 740i and long-wheelbase 740Li featuring a twin-turbo 3.0-liter inline-6 capable of 315 hp and 330 lb/ft of torque. The 750i and 750Li are powered by a 4.4-liter twin-turbo V8 pumping out 400 hp and 450 lb/ft of torque. Standard for the 750 models is a six-speed automatic and all-wheel-drive. The rear-drive only 760Li is powered by a 6.0-liter V12 produced 535 hp and 550 lb/ft of torque. It has an eight-speed automatic as standard.

The first 7-series to utilize an electric motor is the ActiveHybrid7. Rather than the previously chosen MacPherson struts, the front suspension is a double wishbone design.
Inside the limousine-like interior is an exceptional luxurious and spacious interior with sleek leather and rich wood accouterments. Customizable for nearly every body type the front seats are highly adjustable.

A variety of high-tech features like night-vision camera and sideview cameras make the drive as modern as possible. The Dynamic Driving Control systems features four different settings that completely alter the vehicles' driving characteristics and provide a customizable driving option.

Many consider this most current generation to be the most attractive with its sleek bodywork and slimmer trunk lid. Compared to previous editions the iDrive electronics interface has been improved over the years and made user-friendlier. The interior is now much more traditional and the gear selector has been relocated to the center console instead of the steering column. In 2010 the 760Li was debuted, the 740i the following year, and both became the first six-cylinder-powered 7-Series in over 20 years.


By Jessica Donaldson

Concepts by BMW

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