RAM TOUGH TRUCK PULL FOR WINDSOR-ESSEX UNITED WAY SPONSORED BY THE FCA FOUNDATION SETS DONATION OF $77,639 AND COUNTING

September 26, 2016 by FCA Canada Inc.

◾For the fourth straight year, the FCA Foundation served as proud supporter of United Way/Centraide Windsor-Essex County for the Ram Tough Truck Pull, held along the banks of the Detroit River in front of FCA Canada's Windsor, Ont., headquarters

◾A record-high 25 teams participated to pull an FCA Auto Transport Carrier loaded with Ram trucks weighing nearly 80,000 pounds a distance of 100 feet, down Riverside Drive

◾Estimated amount of nearly $77,639 and counting raised will help support the United Way/Centraide Windsor-Essex County

◾Team Integrity Tool & Mold Inc., which pulled the truck in the shortest time, awarded prestigious 'Guts, Glory, Ram' Cup and VIP suite experience to upcoming Windsor Spitfires game

September 26, 2016 , Windsor, Ontario - Today, along the scenic banks of the Detroit River and in front of a crowd of cheering supporters, more than 375 competitors took to Riverside Drive in front of FCA Canada's Windsor headquarters with the intention of proving themselves 'Ram Tough' during the fourth annual Ram Tough Truck Pull for United Way sponsored by the FCA Foundation.

Ram trucks, Canada's longest-lasting line of pickups, don't back down from a challenge and neither did the participants, who rose to the challenge of hauling an FCA Auto Transport Carrier loaded with six Ram 1500 pickup trucks, weighing nearly 80,000 lbs., a distance of 100 ft. to claim the shortest amount of time.

This year's event comprised a record-high 25 different teams competing for the sough-after Guts and Glory Cup, up from the 18 teams that competed in 2015. Just like Ram trucks dominate the market with class-exclusive and award-winning features, the 2016 Ram Tough Truck Pull championship team 'Integrity Tool & Mold Inc.' took home the trophy with a combined time of 56.90 over three pulls.

The event raised a cumulative donation total of nearly $77,639 and counting to support the United Way/Centraide Windsor-Essex County as part of their annual fundraising campaign. Since the Ram Tough Truck Pull's inception in 2013, the event has generated more than $181,000 toward local outreach programs.

The funds raised by the Ram Tough Truck Pull will help United Way in taking bold action against poverty across Windsor and Essex County. Poverty affects more than one in five people in our community. In fact, more than 42 per cent of single mothers in Windsor-Essex County are living in poverty, as well as one in four kids. Supporting United Way ensures that people in our local community have access to support to create possibility, including but not limited to: ◾Healthy and fresh food so kids and families don't go hungry

◾Emergency Assistance to help people get through tough times when there's nowhere else to turn

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◾After-school Programs to give kids a safe place to go and get homework help

◾Programs that help kids graduate through mentorship and support, and counselling programs that reduce stress for parents

'Our Ram trucks continue to set the benchmark in their segments and are the fastest growing truck brand in Canada. To pay homage to these honours, we are proud to award the coveted Guts, Glory, Ram Cup to the winning team today. This cup symbolizes the hard work, strength and team work that is needed to overcome obstacles,' said Reid Bigland, President and CEO, FCA Canada. 'This is our fourth year sponsoring the Ram Tough Truck Pull through The FCA Foundation. By underwriting the cost of the event for United Way, that means 100 per cent of the funds collected here today are used to help those in need in Windsor-Essex.'

'The Ram Tough Truck Pull for United Way continues to grow with record high participation this year. We're grateful to FCA Foundation, the participants and the donors for their continued generosity and support,' said Lorraine Goddard, CEO, United Way/Centraide Windsor-Essex County. 'This is a great kick start to this year's Bold Possibilities fundraising effort. By supporting United Way, you're taking bold action against poverty in Windsor and Essex County.'

FCA Canada employees will also begin the annual internal United Way Fundraising Campaign in October. In 2015, more than $1,176,000 was donated by employees and retirees in Windsor-Essex County – the largest amount in the region.

About Ram Truck Brand

Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Truck has allowed the brand to concentrate on core customers and the features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hardworking Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2017 model year, Ram continues to beat the competition in the most sought-after titles:

◾Ram is Canada's longest-lasting line of pickups

◾Ram is the fastest-growing truck brand in Canada

◾Ram is Canada's best-selling line of diesel pickups

◾The 2017 Ram 1500 is Canada's most fuel efficient full-size pickup ever

◾The 2017 Ram 1500 has the highest customer loyalty of any full-size pickups

◾Ram 2500/3500 are Canada's most durable heavy-duty diesel pickups

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

About the FCA Foundation

Since 1953, the FCA Foundation, the charitable arm of FCA US LLC, has invested more than $500 million in charitable organizations and initiatives that help empower people and build strong, viable communities. The FCA Foundation invests in programs that generate meaningful and measurable societal impacts in the following areas:

◾Education – programs that inspire young minds, particularly in the fields of science, technology, engineering and math (STEM)

◾Military – programs that support financial and basic needs of military service members, veterans and their families

◾Multicultural/Diversity – programs that promote inclusion and opportunity for diverse populations

◾Youth Development – programs that help young people develop the skills and leadership qualities to succeed in school, at work and in life

Additionally, FCA US seeks opportunities to support communities through its Motor Citizens® volunteer program. This innovative program enables FCA US salaried employees to use 18 hours of paid time each year to be an Engine for Change by investing their time and talents in community service projects.

About United Way

United Way/Centraide Windsor-Essex County mobilizes the caring power of the local community to improve lives in measurable and lasting ways. The United Way focuses on three priority areas: poverty to possibility, all that kids can be and strong communities. See www.weareunited.com for additional information.

About FCA Canada

Founded as the Chrysler Corporation in 1925, FCA Canada Inc. is based in Windsor, Ontario, and celebrates its 91st anniversary in 2016. FCA Canada Inc. is a wholly owned subsidiary of FCA US LLC, a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA Canada has approximately 440 dealers and markets Chrysler, Jeep®, Dodge, Ram and FIAT brands, as well as the SRT performance vehicle designation. The company also distributes Alfa Romeo models and Mopar products. In addition to its assembly facilities, which produce the Chrysler Pacifica, Dodge Grand Caravan (Windsor), Chrysler 300, Dodge Charger and Dodge Challenger (Brampton), FCA Canada operates an aluminum casting plant in Etobicoke, a research and development center in Windsor, and has sales offices and parts distribution centers throughout the country.

FCA, the seventh-largest automaker in the world based on total annual vehicle sales, is an international automotive group. FCA is listed on the New York Stock Exchange under the symbol 'FCAU' and on the Mercato Telematico Azionario under the symbol 'FCA.'