In the fourteen years since its beginning, Pontiac had known both high times and low by 1940. Though the first years of its existence were tough, by the stock market crash in 1929 Pontiac was well on its way. The Depression years were difficult ones and it wasn't until the end of the 1930's that Pontiac regained its position in the .
The 1940 models had only minor changes from the year before wîth larger and more streamlined bodies and built in headlights, a more complicated fender design (made wîth seven separate pieces), and 'alligator' type hoods trimmed wîth three sets of slanting louvers. The DeLuxe models shared the same sheet metal as the lower-priced Specials, but were available wîth either an inline Six or Eight engine on a longer wheelbase. Also introduced in 1940 was the Pontiac Torpedo, a more streamlined car without running boards. In 1941, all Pontiac models were based on the Torpedo styling, making the 1940 Special and DeLux models the last of their breed.
This car was purchased by Don Holmberg's grandfather in 1940 and has been in his family ever since. Don has restored the car to its original condition over the last 30 years.
Collection of Don HolmbergSource - SDAM