1940 Pontiac DeLuxe

1940 Pontiac DeLuxe

In the fourteen years since its beginning, Pontiac had known both high times and low by 1940. Though the first years of its existence were tough, by the stock market crash in 1929 Pontiac was well on its way. The Depression years were difficult ones and it wasn't until the end of the 1930's that Pontiac regained its position in the industry.

The 1940 models had only minor changes from the year before with larger and more streamlined bodies and built in headlights, a more complicated fender design (made with seven separate pieces), and 'alligator' type hoods trimmed with three sets of slanting louvers. The DeLuxe models shared the same sheet metal as the lower-priced Specials, but were available with either an inline Six or Eight engine on a longer wheelbase. Also introduced in 1940 was the Pontiac Torpedo, a more streamlined car without running boards. In 1941, all Pontiac models were based on the Torpedo styling, making the 1940 Special and DeLux models the last of their breed.

This car was purchased by Don Holmberg's grandfather in 1940 and has been in his family ever since. Don has restored the car to its original condition over the last 30 years.

1940 Pontiac DeLuxeCollection of Don Holmberg

Source - SDAM

Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

1940 DeLuxe
$1,050-$6,300
1940 Pontiac DeLuxe Price Range: $840 - $1,050

Model Year Production

#1#2#3Pontiac
1942Chevrolet (254,885)Ford (160,432)Plymouth (152,427)83,555
1941Chevrolet (1,008,976)Ford (691,455)Plymouth (522,080)330,061
1940Chevrolet (764,616)Ford (541,896)Plymouth (430,208)217,001
1939Chevrolet (577,278)Ford (487,031)Plymouth (423,850)144,340
1938Chevrolet (465,158)Ford (410,263)Plymouth (285,704)97,139
1937Ford (942,005)Chevrolet (815,375)Plymouth (566,128)236,189
1936Ford (930,778)Chevrolet (918,278)Plymouth (520,025)236,189
1935Ford (820,253)Chevrolet (548,215)Plymouth (350,884)178,770

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