Audi connect at CeBIT

February 20, 2012 by Audi

• Audi and Audi Urban Future Initiative exhibit for the first time at CeBIT in Hanover

• New, innovative technologies for mobile IT applications

• Debut for the new Audi A3 in Germany

Audi is represented at CeBIT for the first time with a dedicated exhibition stand. Appearing at the world's biggest trade fair for information technology under the 'Audi connect' banner, the brand presented its current and future solutions for mobile IT applications. One highlight is the next generation of the Audi A3 – the first model from the carmaker that uses the modular infotainment platform. With the Audi Urban Future Initiative, the carmaker is also presenting concepts for individual mobility in the city of the future.

At the start of the year, Audi documented its leading role in automotive infotainment at the Consumer Electronics Show (CES) in Las Vegas. At CeBIT, the brand with the four rings is presenting its innovations to the European public.

Axel Strotbek, Board Member for Finance and Organization at AUDI AG, will present the opening remarks on March 8 at the 'automotiveDay' event associated with the trade fair, and will describe the company's infotainment and IT strategy.

The name 'Audi connect,' which serves as the slogan for the company's trade fair display, describes the fully networked mobility of Audi – that is, the networking of Audi models with the Internet, with the infrastructure and with other vehicles. The interfaces between the car and information technology continue to gain importance here. Audi already offers its customers integrated services that result from intelligently linking cloud and backend solutions. The connection with the World Wide Web currently operates via UMTS – in the future, Audi will rely on the fast LTE standard.

The new A3 on display for the first time in Germany at CeBIT presents the latest generation of infotainment. The modular infotainment platform (MIB) allows Audi to introduce new hardware and software components to cars in short development cycles. For the system's performance, Audi has integrated the technology of the Tegra chip from the market-leading company Nvidia. One of the highlights of MIB, in addition to Audi connect, is a touchpad integrated into the rotary pushbutton controller. With it, Audi is rigorously pursuing its simple and intuitive control and display principles.

The Audi Urban Future Initiative is also being presented at CeBIT as part of the new Urban Solutions exhibitor area. Five international concepts are being presented that deal with future urban challenges and trends surrounding the theme of megacities and mobility. They were presented previously as part of the first Audi Urban Future Award. With the second Audi Urban Future Award in 2012, Audi will once again enter into dialog on the issue of 'The City and Mobility of Tomorrow,' and will be promoting interdisciplinary interaction.