1932 Studebaker President

History

The Studebaker Company was formed in 1852 as a wagon manufacturer and eventually changed to automotive production, making them one of the oldest names in the automobile industry. They were in the automotive business from 1902 through 1966, a total of 64 years. They produced electric powered cars for the first two years and introduced gasoline power in 1904. During the 1920's they produced vehicles in the mid-priced range and showed great promise during the late 1920s. In 1927 Studebaker moved up-market and into the luxury car segment with their President model line. The President was given a powerful eight-cylinder engine that was worthy of the elegant coachwork that it carried. The engine earned Studebaker a reputation in power, performance and endurance. In 1931 a Studebaker President outfitted with a nine-bearing engine won the Pikes Peak hillclimb.

The Studebaker President stayed in production until 1942 and later reappeared in 1955 and discontinued again in 1958. The first Studebaker was built on July 23rd, 1926 and was given the internal named the ES. The goal of the President was to be the finest, most powerful, dependable, and luxurious car on the American market. By establishing land speed records in the late 1920's and early 1930's, the President cemented its name in the performance department. The powerful nine-bearing eight-cylinder engine captured 114 records, 35 of which would stand for 35 years. The long bodies meant there was plenty of interior room for the passengers and no expense was spared when creating these automotive marvels.

In 1935 the Studebakers could be purchased with a steel sliding roof allowing passengers to enjoy the open air and picturesque views. Sales reached 2305 examples most with a selling price of around $1,529. Some of the optional equipment included exterior mounted chrome salon horns, chrome radiator mascot, two side mounted spare tires, foot hassocks in the rear compartment, Startix automatic starting system, full automatic spark control and chock, overdrive with synchronized shifting, full cushioned power seats, special 4-spoke phantom type steering wheel.

The suspension was improved in 1936 with all Studebakers being equipped with the Startix suspension system. In 1937 a semi-automatic 'Miracle-Shift' transmission was offered, which featured a dashboard mounted shifter. In 1939 the shift lever was moved the steering wheel column and the 'Miracle-Shift' unit was discontinued.

Raymond Loewy joined Studebaker as a design consultant near the close of the 1930's. His influence and designs can be seen on the later 1930 model Presidents.

In 1941 Studebaker offered a premium trim level President, named the Skyway President. This automobile had full fender skirts that enclosed the cars rear wheels, adding a unique styling and improving aerodynamics. These examples were only offered for a short time, as the President line was discontinued in 1942.

The President name reappeared in 1955 and stayed in production until 1958.

The President Speedster was a one-year special edition car based on the 1953 Starliner. Ironically, the 1953 car had virtually no chrome, while the Speedster had chrome virtually everywhere. Three-toning was optional on the Speedster. It was the predecessor to the 1956 Hawk series.

In 1956 the Loewy Euro-style Studebaker was reskinned to look more American. The dashboard was totally redesigned with a 'Cyclops Eye' speedometer sitting atop it. The President Classic had a longer wheelbase than the standard President line and it also had a more powerful engine. Despite the improvements, 1956 was a disastrous sales year for Studebaker.

The President Starlight hardtop was produced for only one year, 1958. The Starlight was complete with chrome and fins, but it was still based on the old 1953 body shell. The narrowness of the body prevented the use of conventional quad headlights, so Studebaker resorted to a 'pod' design where the lights bulged out slightly on the sides of the car.


By Daniel Vaughan | Dec 2007

1932 Vehicle Profiles

1932 Studebaker President vehicle information

Four Seasons Roadster

Chassis Num: 91R121

The Studebaker President was introduced in 1928 and signaled Studebaker's entry into the luxury car segment. It was powered by a high output eight-cylinder engine that easily carried the elegant coachwork at high rates of speed. Three Presidents we....[continue reading]

1932 Studebaker President vehicle information

Saint Regis Brougham

Chassis Num: P10389

The Studebaker President was the premier automobile model manufactured by the Studebaker Corporation of South Bend, Indiana during the 1927 to 1942 model years. The first automobile bearing the name President was unveiled on July 23, 1926, and was d....[continue reading]

1932 Studebaker President vehicle information

Four Seasons Roadster

Studebaker produced the President Eight from 1927 to 1942. The 1929-33 Presidents are Classic Car Club of America Full Classics. The President bodies have a color band at the beltline and crowned and beaded fenders. Though elegant, they were not expe....[continue reading]

1932 Studebaker President vehicle information

Roadster Convertible

All 1932 Presidents featured new bodies and rode on a 135-inch wheelbase. Rear hinged doors and spoked 'artillery' wheels also were new that year. This is one of fewer than ten 1932 President Convertible Coupes known to exist.....[continue reading]

1932 Studebaker President vehicle information

Convertible Sedan

The Studebaker brothers, Henry and Clem, established a wagon shop in South Bend, Indiana, in 1852 with a total capital of just $68. Migration to the western territories, the Indian Wars, and orders from settlers and the U.S. Army for covered wagons b....[continue reading]

Four Seasons Roadster
Chassis #: 91R121 
Saint Regis Brougham
Chassis #: P10389 
Four Seasons Roadster
 
Roadster Convertible
 
Convertible Sedan
 


Concepts by Studebaker



Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

$2-$1,605
1932 President
$2,121-$8,125
1932 Studebaker President Price Range: $1,605 - $2,121

Model Year Production

#1#2#3Studebaker
1937Ford (942,005)Chevrolet (815,375)Plymouth (566,128)
1936Ford (930,778)Chevrolet (918,278)Plymouth (520,025)
1935Ford (820,253)Chevrolet (548,215)Plymouth (350,884)36,504
1934Ford (563,921)Chevrolet (551,191)Plymouth (321,171)46,103
1933Chevrolet (486,261)Ford (334,969)Plymouth (298,557)43,024
1932Chevrolet (313,404)Ford (210,824)Plymouth (186,106)44,325
1931Chevrolet (619,554)Ford (615,455)Buick (138,965)96,173
1930Ford (1,140,710)Chevrolet (640,980)Buick (181,743)123,215
1929Ford (1,507,132)Chevrolet (1,328,605)Buick (196,104)
1928Chevrolet (1,193,212)Ford (607,592)Willys Knight (231,360)105,968
1927Chevrolet (1,001,820)Ford (367,213)Buick (255,160)17,354

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