LAND ROVER TO BE OFFICIAL SPONSOR OF THE ALLTECH FEI WORLD EQUESTRIAN GAMES 2014 IN NORMANDY
Company press release.
LAND ROVER TO BE OFFICIAL SPONSOR OF THE ALLTECH FEI WORLD EQUESTRIAN GAMESTM 2014 IN NORMANDY
◾Land Rover is an Official Sponsor of the Alltech FEI World Equestrian Games 2014 in Normandy, France from August 23 through September 7, 2014
◾Land Rover will provide a fleet of 55 vehicles to support the event which include dedicated support vehicles for game officials including FEI representatives, Protocol, technical delegates, jury and VIP chauffeuring
◾Land Rover has a long history of involvement in the world of Equestrian sport including partnerships with the Burghley Horse Trials, the US Equestrian Federation, the Rolex Kentucky Three-Day Event and the Gucci Paris Masters
(WHITLEY, UK) – November 1, 2013 – Land Rover will extend its support for international sporting excellence as an Official Sponsor of the Alltech FEI World Equestrian Games 2014 in Normandy, France. Taking place every four years, the games are the leading dedicated international competition for equine sport, bringing together the world's finest horses and riders across a wide range of disciplines.
Land Rover's agreement to support the event as its exclusive car partner builds on its long-established involvement in equestrianism and international sponsorship, including the Land Rover Burghley Horse Trials, the US Equestrian Federation, the Rolex Kentucky Three-Day Event, and the Gucci Paris Masters. In 2010 Land Rover USA supported the 2010 Alltech FEI World Equestrian Games in Lexington, Kentucky.
Land Rovers have long been a vehicle of choice for people who ride, own horses or enjoy following equestrian sport, thanks to their all-terrain performance, towing capabilities and great versatility.
The 2014 Games will take place from August 23 through September 7, in Normandy, France with events hosted across five venues in the whole region. Four Olympic and Paralympic disciplines will be featured: jumping, eventing, dressage and para-dressage. There will also be competitions for driving, endurance, reining and vaulting, together with exhibition events for polo and horse-ball.
Land Rover will provide a fleet of official vehicles and enjoy high profile exposure at all the events in the two-week program. The games will be one of the year's highest profile sporting occasions, attracting around half a million visitors and a cumulative global television audience of 500 million.
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Mark Cameron, Global Brand Experience Director said, 'We are proud to be sponsoring the most important event in world equestrianism in 2014, as Land Rover has a long and successful history of supporting horsemanship and sport at all levels. This prestigious competition will provide an exceptional platform for us to connect with audiences in key markets around the globe and demonstrate the quality, performance and appeal of our vehicles.'
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