2003 SEVILLE CONTINUES ITS LEADERSHIP ROLE IN THE LUXURY MARKET
It has been called the best front-wheel-drive performance car on the road, and for 2003, the Seville continues as a leader in the luxury market by offering exceptional performance, Magnetic Ride Control, the industry's first semi-active suspension technology and XM Satellite Radio.
'The STS offers buyers a true prestige luxury sedan that is artfully styled, with superior innovative technology, class-leading all-weather performance and precise handling,' said Steve Rosenblum, Seville marketing director. 'Seville is the performance luxury flagship at Cadillac and GM.'
Magnetic Ride Control
New on the Seville, Magnetic Ride Control uses a revolutionary damper design that controls wheel and body motion with magneto-rheological (MR) fluid in the shocks and struts. By controlling the current to an electromagnetic coil inside the piston of the damper, the fluid's consistency can be changed, resulting in continuously variable, real- time damping. As a result, drivers feel a greater sense of security, a quieter, flatter ride and more precise, responsive handling, particularly during sudden, high-speed maneuvers.
The system isolates and smoothes the action of each tire, resulting in less bouncing, vibration and noise. On bumpy or slick surfaces, the system integrates with traction control to assure maximum stability. It also works with ABS to keep the vehicle balanced and poised. It is the only system without electro-mechanical values and no small moving parts. It consists of MR fluid-based monotube struts, monotube shock absorbers, a sensor set and on-board controller.
Seville SLS gets new lookThe Seville SLS gets a freshened exterior look in 2003. Body-colored grille and foglamps added to the SLS complete a monochromatic strategy for Seville. The monochromatic exterior look began in 2000 with the STS taillamps, rocker moldings and wheels.
XM Satellite Radio
For 2003, the Seville will offer XM Satellite Radio. XM radio features 100 coast-to-coast digital channels, including 71 music channels (more than 30 of them commercial-free) from hip-hop to opera, classical to country, bluegrass to blues and 29 channels of sports, talk, children's and entertainment programming. XM also brings to the car, for the first time on radio, a diverse selection of 24-hour news sources previously available only in the home. And XM's next-generation sound-quality technology provides superior sound remarkably close to compact disc. XM radio also complements the premium sound system that debuted on the Seville in 2002, and is available with the vehicle's navigation system. Cadillac was the first automaker to offer XM as factory installed.
Seville also offers two new exterior colors in 2003 and new Michelin tires appear on the SLS and STS, plus chrome wheels are now standard on STS.
Technological featuresIn 2000, Cadillac made significant enhancements to the STS, including its highly acclaimed Northstar system and its sophisticated chassis control system. It also features world-class technology in stability control, Continuously Variable Road-Sensing Suspension, Performance Algorithm Shifting and much more.
The Cadillac Seville is designed to appeal to confident, savvy, discriminating buyers. They have a strong appreciation for leading-edge technology and control, and look for an invigorating driving experience in a sophisticated package.
Seville historyCadillac first used the Seville nameplate on coupe editions of the Eldorado series in 1956. The name surfaced again in the 1976 model year, when Cadillac introduced it as its first import fighter. Cadillac redesigned the current Seville in 1998, a symbol of Cadillac's determination to assert its presence in the global luxury market. Competing in the prestige luxury sedan segment in more than 40 countries across the globe, Seville is the first Cadillac built in both left- and right-hand drive since 1941.
Source - Cadillac
