1940 Ford Deluxe

During 1939, the relationship between the Ford Motor Company and Murray Corporation of America began to deteriorate. Murray had been the builder of Ford's station wagon bodies, but labor issues and quality problems had caused their relationship to dwindle. By this point in history, Ford had installed new presses at the Rouge complex which gave them the ability to do their own stamping, which allowed them to be less reliant on Murray. It also led Ford to consider in-house production of the station wagons. Ford management began discussions with Iron Mountain operation, which was then providing the wood parts to Murray for assembly. This resulted in an all-body assembly to be performed in the northern Michigan locale, and that bodies be sent to assembly plants fully finished and trimmed. This went into effect at the beginning of the 1940 model year.

During the first week of August of 1939, two hundred examples were completed and then shipped for assembly in preparation for the new model's September 29th introduction date. In 1940, Ford had 18 assembly plants, with only a few being tasked with wagon production. After Dearborn, the largest producers of wagons were Edgewater, New Jersey, Richmond, California and Chicago, in that order.

The bodies had a roofline that was slightly altered and more rounded at the windshield header. The lower panel became narrower, and the rear quarter panels were consolidated into one piece. The spare tire was relocated back to the tailgate, where it had been located from 1935 to 1937. The rear doors which had been hinged at the back in 'suicide' style were now hinged at the front. The Standards came in maple only. The Deluxe wagons were offered in a choice of maple or birch framing. The panels used a darker-colored gumwood, and the bodies were given three coats of varnish, hand-sanded between each application.

Additional features of the Deluxe woodies included an adjustable front seat and cushions faced in genuine brown Spanish grain leather. Deluxe Ford's had a DeLuxe grille, chrome headlight trim rings, 'Ford DeLuxe' lettering and trim rings, and a DeLuxe instrument panel. Both Standard and DeLuxe had sealed beam headlights and a steering column-mounted shift lever.

In comparison to the bodies built by Murray, the Ford built bodies were constructed to higher quality and at a lower cost. Sales improved, exceeding 11,000 units.

All 1940 Fords, including the station wagon, had sealed beam headlamps and the new column-mounted transmission shifter. The mounting lugs of the steel disc wheels moved toward the center of the hub. Buyers had the choice of three different engine options including the popular 221 cubic-inch V8 with 85 horsepower. The 136 cubic-inch V8, installed in just two Standard wagons, offered 60 horsepower. The 239 cubic-inch V8 from the new Mercury was rated at 95 horsepower. This engine was used in 95 Deluxe station wagons.


by Daniel Vaughan | Aug 2019

Related Reading : Ford DeLuxe History

The Ford DeLuxe was produced from 1937 through 1940. The styling was influenced by Edsel Ford and borrowed many cues from the Lincoln Zephyr. One of the more noticeable Zephyr influences was the oval headlights that were incorporated into the front fenders. Other front-end features were V-shaped grille and vertical bars. The 221 cubic-inch eight-cylinder engine was carefully hidden under the sweeping....
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1940 Vehicle Profiles

1940 Ford Deluxe vehicle information

Deluxe Station Wagon

Chassis Num: 99A240265

The first year Ford introduced their station wagons, nearly 5,000 examples were sold. These were initially open-air cars with side-curtains in case of bad weather. Roll-up glass front windows did not become available until 1935. By 1937, full glas....[continue reading]

1940 Ford Deluxe vehicle information

Deluxe Station Wagon

Chassis Num: 18H5880295

The maple, ash, and basswood lumber for the woodie wagons were grown and milled in Ford's own northern Michigan forests and mills. By the 1940s, Ford's Iron Mountain facility employed thousands of highly skilled workers and was nearly as integrated ....[continue reading]

1940 Ford Deluxe vehicle information

Deluxe Convertible Coupe

The 1940 Ford was a continuation of the basic style introduced in 1937. A major change would take place the following year, just before all American manufacturers converted to wartime production. The Deluxe Line consisted of six body styles. This car....[continue reading]

1940 Ford Deluxe vehicle information

Deluxe Station Wagon

Ford advertised its 1940 models as 'the style leader in its price class.' The station wagon came both standard and Deluxe. Most woodies - they were relatively heavy, at over 3,000 pounds because of the weight of mahogany - were powered by the 221-cub....[continue reading]

1940 Ford Deluxe vehicle information

Deluxe Convertible Coupe

One of the most handsome cars built by Ford Motor Company was its 1940 model, styled by E.T. 'Bob' Gregorie, the first design chief at Ford Motor Company.....[continue reading]

1940 Ford Deluxe vehicle information

Deluxe Coupe

Chassis Num: 185498891

For 1940, Ford offered both a Standard and Deluxe version of their vehicles. This particular example is a little bit of both. The twin tail lights and Deluxe Gauge cluster are from the Deluxe line, however the hood and grille are from the Standard Co....[continue reading]

1940 Ford Deluxe vehicle information

Deluxe Tudor Sedan

The 1937-1940 Fords are certainly among the most recognized American automobiles of all time. When introduced in 1937, they featured a more rounded look and a signature V-shaped grille. With each year, subtle changes would be made with the faired-in ....[continue reading]

1940 Ford Deluxe vehicle information

Deluxe Station Wagon

Ford made 599,175 cars in 1940 of which some 9,485 were the 4-door, 6-passenger Super Deluxe Station Wagon, such as this car. It was the most expensive in the lineup at $1,015 and coincidently the heaviest at 3,419 pounds. Back in 1940, as today, it ....[continue reading]

1940 Ford Deluxe vehicle information

Convertible Coupe

This Ford Deluxe Convertible Coupe has a steel body and a Flathead V8 engine with a Tri-power setup and dual exhaust. There is a three-speed transmission with a column-mounted shifter. The exterior is finished in yellow with a black folding top. The ....[continue reading]

1940 Ford Deluxe vehicle information

Convertible Coupe

This 1940 Ford Convertible is from New York State and is a rust free original. All of the components are original with only one repaint. This 8-cylinder car has original paint under the hood and under the tank. The running boards are original, as are....[continue reading]

1940 Ford Deluxe vehicle information

Deluxe Coupe

This 1940 Ford Five Window Coupe was built by Jim Lowrey Sr. of Meredith, NH. It is a mildly modified hot rod powered by a stock 221 CID V8 that has been bored 60 over, fitted with a mild Isky cam, Offenhauser cylinder heads and topped with a Road Ru....[continue reading]

1940 Ford Deluxe vehicle information

Deluxe Station Wagon

Chassis Num: 185450858

This 1940 Ford DeLuxe Woodie Station Wagon was given a frame-off restoration which was completed in 2013. It is finished in the correct Cloud Mist Gray, which is famously rather more green than gray, and features fully restored/replaced Michigan-grow....[continue reading]

1940 Ford Deluxe vehicle information

Deluxe Station Wagon

Chassis Num: 718535978

This 1940 Ford Deluxe Station Wagon with Matching Trailer has been restored since new. Period accessories include optional wheel trim rings, a radio and a third-row seat at the rear of the vehicle. There is a matching wood-bodied travel trailer, wh....[continue reading]

1940 Ford Deluxe vehicle information

Deluxe Station Wagon

Chassis Num: 185851889

The first owner of this 1940 Ford Deluxe Station Wagon was Mr. G.L. Thunberg in Santa Rosa, California. It wears body number 11725 which suggests it was the last 1940 Station Wagon built at Ford's Iron Mountain plant. The car remained in the Thunbe....[continue reading]

1940 Ford Deluxe vehicle information

Convertible Coupe

Chassis Num: 5691271

This 1940 Ford Deluxe Convertible Coupe was offered for sale at the 2007 RM Auctions, held in Amelia Island, Florida. It was offered without reserve and estimated to sell between $65,000 - $85,000. The car is a Model 01A powered by a L-head 221 cub....[continue reading]

1940 Ford Deluxe vehicle information

Convertible Coupe

Chassis Num: 5392938

This 1940 Ford Deluxe Convertible Coupe was offered for sale at the 2006 Gooding & Company Auction held in Pebble Beach, Ca. It was estimated to sell for $90,000-$120,000 and offered without reserve. Many of the pre-war Ford V8 vehicles have been hea....[continue reading]

1940 Ford Deluxe vehicle information

Deluxe Convertible Coupe

Chassis Num: 18-5770052

One of the most significant changes for the 1940 model year was relocating the gearshift lever from the floor to the steering column. Along with being more convenient for the driver, it increased front-seat legroom for passengers. Sealed-bean headlig....[continue reading]

Deluxe Station Wagon
Chassis #: 99A240265 
Deluxe Station Wagon
Chassis #: 18H5880295 
Deluxe Convertible Coupe
 
Deluxe Station Wagon
 
Deluxe Convertible Coupe
 
Deluxe Coupe
Chassis #: 185498891 
Deluxe Tudor Sedan
 
Deluxe Station Wagon
 
Convertible Coupe
 
Convertible Coupe
 
Deluxe Coupe
 
Deluxe Station Wagon
Chassis #: 185450858 
Deluxe Station Wagon
Chassis #: 718535978 
Deluxe Station Wagon
Chassis #: 185851889 
Convertible Coupe
Chassis #: 5691271 
Convertible Coupe
Chassis #: 5392938 
Deluxe Convertible Coupe
Chassis #: 18-5770052 

Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

1940 Deluxe
$955-$6,300
1940 Ford Deluxe Price Range: $720 - $955

Model Year Production

#1#2#3Ford
1942Chevrolet (254,885)Ford (160,432)Plymouth (152,427)160,432
1941Chevrolet (1,008,976)Ford (691,455)Plymouth (522,080)691,455
1940Chevrolet (764,616)Ford (541,896)Plymouth (430,208)541,896
1939Chevrolet (577,278)Ford (487,031)Plymouth (423,850)487,031
1938Chevrolet (465,158)Ford (410,263)Plymouth (285,704)410,263
1937Ford (942,005)Chevrolet (815,375)Plymouth (566,128)942,005
1936Ford (930,778)Chevrolet (918,278)Plymouth (520,025)930,778
1935Ford (820,253)Chevrolet (548,215)Plymouth (350,884)820,253

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