The All-New 2004 Dodge Durango: Maximum Space, Power and Comfort
• Built from the ground up as a refined SÚV
• Bigger inside and out
• 'Real SÚV' capability
• More powerful and efficient
• Advanced safety systems
Designed from the ground up as a refined sport-utility vehicle, the 2004 Dodge Durango is a large SÚV with the drivability, fuel efficiency and price of a full-size competitor. The Dodge Durango sets new standards for ride, handling and comfort, while living up to the 'utility' promise of sport utility vehicles. With best-in-class power, the ability to tow 8,950 lbs. and seating for seven passengers, the broad-shouldered Durango could only come from Dodge.
The 2004 Dodge Durango offers the perfect combination of interior space, refinement and a new trio of powertrains. With a standard V-6, available 4.7-liter V-8, and now the all-new 5.7-liter HEMI® Magnum V-8, Durango has a full-range of powertrains that deliver improved fuel efficiency across the board.
'The new Dodge Durango blends the attributes of both full-size and large SÚVs. We revolutionized the SÚV market with the original Durango and as the segment competitors have moved up in size to match us, we moved the new Durango up as well,' said Darryl Jackson, Vice President – Dodge Marketing. 'The new Dodge Durango offers more of everything: more space, more power, more comfort, more capability. You can't buy more SÚV for your dollar. Period.
'The market is growing for sport utilities with three rows of seating, so Dodge worked to improve the overall packaging of Durango – and we delivered,' added Jackson.
The goals for the 2004 Dodge Durango were focused: improve the ride quality, refine the comfort and convenience level of the interior, utilize new technologies to improve safety, increase fuel efficiency and retain the capability that make it a Dodge.
To meet those targets, the 2004 Dodge Durango is larger than its predecessor – seven inches longer, three inches wider and more than three inches taller. With its third row seat folded and middle row up, the way the majority of three-row seat SÚVs are driven, the 2004 Dodge Durango has more cargo room than Chevrolet Tahoe, Ford Expedition and Toyota Sequoia.
'Durango has increased head, hip and leg room, 102.4 cu.-ft. of cargo space and a Fold and Tumble™ third-row seat that provides seating for seven' added Jackson. 'The Durango is designed for young active families who need their SÚV for vacation, off-road, towing the boat or hauling supplies for home improvement projects.'
New from the ground up, the 2004 Dodge Durango provides innovative tapered octagonal front frame rail tips and new advanced air bag protection. The vehicle is equipped with optional side-curtain air bags that cover all three rows of seating – one of the few sport utility vehicles on the market to offer this feature.
Improved ride and handling were two of the most prominent goals of the 2004 Dodge Durango. It features an all-new, and unique to Durango chassis. The result is an all-new Durango that offers a refined quiet ride with the handling edge.
Úsing the new, larger interior space and three-inch longer wheelbase to its full potential, Dodge has added more comfort and convenience features to the Durango. A new factory installed DVD system, with wireless headsets, can play MP3 and game systems. Durango also features an available 384 Watt stereo system with rear subwoofer and available Sirius® satellite radio.
Available on Limited models, a redesigned HVAC control panel features a new Automatic Temperature Control (ATC) climate control system that uses a dedicated microprocessor and an infrared sensor mounted in the overhead console to measure the temperature of the driver and the cabin. The all-new 2004 Durango is also available with a sunroof for the first time and a ÚConnect™ hands-free communications system with Bluetooth™ technology (late availability).
The rear doors on the 2004 Dodge Durango now open 84 degrees to provide easy ingress and egress, second row rear seats now offer an available recline feature and second row passengers also receive their own climate controls.
The all-new Dodge Durango has the interior room, towing and hauling capability of its large SÚV competition, yet provides the fuel efficiency, performance and ride quality of the smaller full-size SÚVs. The 2004 Dodge Durango will be available in three trim levels: ST, SLT and a new Limited package. SLT and Limited models feature available unique two-tone leather interiors.
The 'No Compromises' SÚV
The sport-utility vehicle segment has changed significantly since the original Dodge Durango launched in the fall of 1997. At that time, Durango was one of only a handful of legitimate SÚVs that offered a combination of room, three rows of seating and big SÚV capability. Durango occupied a unique market position with its 'just right' size and real truck capability.
Today, there are more than 67 SÚV models.
Dodge Durango is no longer the new kid on the block. It has grown roots and has earned a reputation as a real SÚV. The all new 2004 Durango offers more power, space and utility while maintaining its right-size position – a big SÚV that's not too big.
Customers expect all SÚVs to offer superb comfort and convenience. With the all-new Durango, there is no need to let a desire for comfort get in the way of owning an SÚV with some attitude.
Durango continues to offer real capability: utility to carry extra passengers, swallow bulky cargo, tow heavy loads and handle the most treacherous weather conditions.
Durango's qualifications are anchored by the Hemi engine and substantial towing power, roominess, comfort and styling
'The spirit of the original Dodge Durango carries over to the all-new Durango,' said Darryl Jackson, Vice President – Dodge Marketing. 'It exemplifies concepts like: ‘helps me live life to the fullest,' ‘no limit to the possibilities,' ‘delivers confidence whatever the situation' and ‘whatever use that you need it for, it can deliver.''
Compared to market segment competitors, the Dodge Durango appeals to a wider range of prospects. It's roomier and it can be equipped with a V-6 engine. Research indicates it will appeal to both families and empty nesters looking for a real SÚV that allows them to do more, comfortably.
Dodge Durango's primary target market is young active families with two to three children; relatively high $75,000 to $80,000 median household income; 50 to 55 percent female; about half are college graduates; 55 percent are white collar employees and seeking a vehicle that makes a statement about their active lifestyle and isn't a 'me too' SÚV like the smaller SÚV products.
Durango's secondary target market is active, young-minded, older families with grown kids, recent empty nesters (48-55 years old) and people who enjoy outdoor activities like hunting, fishing, camping and boating.
Durango will attract full-size SÚV intenders looking for more power and space, and large SÚV intenders looking for real capability, but in a manageable package. Its differentiation from the pack – bold, stand-out styling and real truck capability bolstered by a 5.7-liter Hemi engine – plays a crucial role in forging its position in the marketplace.
Dodge's new Durango will offer all the power, capability and style buyers expect from Dodge, all the comfort and convenience they need in a modern SÚV.
'With the all-new Dodge Durango, there is no need to let your desire for comfort get in the way of owning an SÚV with some attitude,' added Jackson.
The Dodge Durango is unique – the intersection of luxury, performance technology and style.Source - Dodge