Q BY ASTON MARTIN: BESPOKE LUXURY PERSONALISATION GOES DIGITAL

September 8, 2014 by Aston Martin The Americas

The ultimate in automotive luxury, the renowned Q by Aston Martin personalisation service, is now available to view in rich, lifelike detail online via an innovative new microsite.

Designed to offer an indulgent glimpse into the sumptuous world of Q by Aston Martin, this web experience has been specifically developed for public and dealer use to help communicate the many possibilities available through Aston Martin's bespoke personalisation service.

Dr Matthew Bennett, General Manager of the Q by Aston Martin service, said: 'As part of the continued major investment in our digital presence I am very pleased to announce the launch of a new Q by Aston Martin web experience.

'Following the positive reception to the launch of the Q by Aston Martin book and the expansion of the service we have now introduced a more inspirational and immersive element to our AstonMartin.com content.'

Using imagery, creative design and themed model stories from the Q by Aston Martin book, the new 'What Inspires You?' experience uses rich graphics and innovative parallax scrolling functionality to offer an in-depth microsite.

Features include a full introductory gallery with: contemporary inspiration section; luxury inspiration section; sporting inspiration section and nine picture galleries and features on Q by Aston Martin cars.

Going live today, the new inspirational web experience can be found at:http://q.astonmartin.com

Meanwhile, development work is ongoing on another exciting digital element to the personalisation service with news that in the next few weeks the luxury British brand will be launching a Q by Aston Martin Vanquish configurator.

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Using the current Aston Martin configurator platform, the sport car company's digital team has expanded the number of views, colour and trim choices and will also offer exclusive Q by Aston Martin options to create a more detailed and nuanced configurator experience.

Matthew Bennett said: 'Sharing some of the possibilities of 'Q' with our huge digital audience around the world is another exciting way in which we are showcasing Aston Martin's power, beauty and soul to enthusiasts and customers worldwide.'