1932 Pierce-Arrow Model 54

The Pierce Arrow is one of the great early American automotive producers. Their first offering was the Great Arrow, followed by such greats as the 36, 48, and 66. Their cars were renowned for their quality, durability and style. Their massive engines easily carried the stately bodies in luxury and comfort. The 1920's were rough for the Pierce Arrow Company. The company had been content with their style and their engines. As a result, did not keep up with the changing market trends and new inventions. Before long, they were offering outdated engines and finding it hard to compete.

By 1928 the Pierce-Arrow Company had changed ownerships to Mr. Albert R. Erskine, the President of Studebaker. Under his direction, new engines, features and bodies were introduced. By 1929, the company had regained momentum and had sold nearly 10,000 vehicles that year. The Great Depression was a difficult time for many businesses, even Pierce-Arrow.

In 1931 Pierce-Arrow added a V-12 engine to their offerings.

In 1933 Phil Wright was tasked with creating a new design. The resulting vehicle was shown at the 1933 New York Auto Show and Chicago where it received high praise from spectators and press. Development began on the Silver Arrow and offered for sale at $10,000, a rather high sticker price at the time. This would prove to be too high for consumers and only five were ever created. The new design was important in that it propagated to the rest of the Pierce-Arrow models. The styling was popular and the company's prospects began to rise once again. Their prosperity was short-lived and by 1938 the company was out of business.


by Daniel Vaughan | Sep 2014
Vehicle Profiles
1932 Pierce-Arrow Model 54 vehicle information

Club Brougham

Pierce started producing automobiles in Buffalo in 1901, and quickly became one of America's most prestigious makes in the early 20th century. It made a name for itself when its Great Arrows dominated the Glidden Tours, an early road rally series. Pi....[continue reading]

1932 Pierce-Arrow Model 54 vehicle information

Club Berline

This Model 54 Brougham has the original top, original interior, and 90% of the chrome is original. The exterior has been repainted. The previous owner held the car for 54 years before selling it to the present owner a couple of years ago.

An....[continue reading]

1932 Pierce-Arrow Model 54 vehicle information

Dual Windshield Phaeton
Coachwork: Brunn

An Intimate and Luxurious Sport Sedan
Pierce started producing automobiles in Buffalo in 1901, and quickly became one of America's most prestigious makes in the early 20th century. It made a name for itself when its Great Arrows dominated ....[continue reading]

1932 Pierce-Arrow Model 54 vehicle information

Convertible Sedan
Coachwork: LeBaron

Chassis Num: 231676

1932 was a big year for the Pierce-Arrow Company as new body styles were adopted across the range. The list of changes included rakish windscreens and fender-mounted headlamps. ....[continue reading]

1932 Pierce-Arrow Model 54 vehicle information

Convertible Sedan
Coachwork: LeBaron

Chassis Num: 105843

This Pierce-Arrow Model 54 Convertible Sedan wears coachwork by LeBaron. This vehicle was once owned by Mr. Ralph B. Gordon form at least as early as 1972, when the state of Wisconsin issued a title to the car in his name. In 1986, the car entered th....[continue reading]

1932 Pierce-Arrow Model 54 vehicle information

Dual Windshield Phaeton
Coachwork: Brunn

In 1865, Pierce Arrow was founded in Buffalo, New York as a diversified manufacturer. The first car was built in 1901 and in 1903, Pierce introduced a bigger car called the Arrow. This led to then Great Arrow with cast aluminum body panels on a 93 in....[continue reading]

1932 Pierce-Arrow Model 54 vehicle information

Convertible Sedan
Coachwork: LeBaron

The Convertible Sedan offered the comfort of a sedan with the option of putting the top down. The center door posts have a removable section, and once the top is lowered, it becomes a full convertible. This all-weather design was a practical option f....[continue reading]

1932 Pierce-Arrow Model 54 vehicle information

Club Brougham

Chassis Num: 1050728

The eight-cylinder Model 54 Club Brougham sold for just over $3,000 when new. This example was restored to a very high standard during the mid-1980s by a Mr. Petri, of Buffalo, New York. The next owner acquired the Pierce in 1992 and retained it unti....[continue reading]

1932 Pierce-Arrow Model 54 vehicle information

Club Brougham

The Pierce-Arrow Company had been launched in 1901 and by the late 1920s was experiencing financial difficulties in a changing marketplace. The company merged with Studebaker in 1928 and the results showed up in improved mechanics and styling. The me....[continue reading]

1932 Pierce-Arrow Model 54 vehicle information

Convertible Sedan
Coachwork: LeBaron

Chassis Num: 1051148
Engine Num: 230916

This Pierce-Arrow Model 54 Convertible Sedan became part of the Leon-Hackney Collection in 1981. It has a 125 horsepower inline eight-cylinder engine installed in the 137-inch wheelbase chassis. It has a history that traces back to 1954, when it was ....[continue reading]

Club Brougham
 
Club Berline
 
Dual Windshield Phaeton by Brunn
 
Convertible Sedan by LeBaron
Chassis #: 231676 
Convertible Sedan by LeBaron
Chassis #: 105843 
Dual Windshield Phaeton by Brunn
 
Convertible Sedan by LeBaron
 
Club Brougham
Chassis #: 1050728 
Club Brougham
 
Convertible Sedan by LeBaron
Chassis #: 1051148 

Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

$2-$2,905
1932 Model 54
$3,555-$8,125
1932 Pierce-Arrow Model 54 Price Range: $2,905 - $3,555

Model Year Production

#1#2#3Pierce-Arrow
1937Ford (942,005)Chevrolet (815,375)Plymouth (566,128)167
1936Ford (930,778)Chevrolet (918,278)Plymouth (520,025)787
1935Ford (820,253)Chevrolet (548,215)Plymouth (350,884)875
1934Ford (563,921)Chevrolet (551,191)Plymouth (321,171)
1933Chevrolet (486,261)Ford (334,969)Plymouth (298,557)2,152
1932Chevrolet (313,404)Ford (210,824)Plymouth (186,106)2,692
1931Chevrolet (619,554)Ford (615,455)Buick (138,965)4,522
1930Ford (1,140,710)Chevrolet (640,980)Buick (181,743)6,795
1929Ford (1,507,132)Chevrolet (1,328,605)Buick (196,104)8,422
1928Chevrolet (1,193,212)Ford (607,592)Willys Knight (231,360)5,736
1927Chevrolet (1,001,820)Ford (367,213)Buick (255,160)5,836

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